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Social Media Content Curation
1) Content curation allows nonprofits to become a source of valued information, build relationships, and aid in staff development. 2) Effective curation involves seeking relevant content from sources like news sites and Twitter lists, sensing what is interesting to your audience based on their interests, and sharing commentary while adding value and personal touches. 3) For better Facebook engagement, nonprofits can share personalized information, encourage staff to post about events, and use photos to incite feedback. On Twitter, connecting content to trends and posting breaking news can boost engagement
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Social Media Content Curation
- 1. Social Media ContentCuration Brown Bag March 28, 2012
- 2. NPower Northwest • Vision – A thriving community with high performing nonprofits. • Mission – To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.
- 3. Introductions Abby Nafziger AmeriCorps VISTA @abbynaf Your Name Your Organization What are you hoping to learn today?
- 4. Roadmap Curation: Finding goodcontent Creation: Ideas for better engagement Discussion and Questions
- 5. Content Curation “The organizing, filtering and ‘making sense’ of information on the web and sharing the very best with your network” – Beth Kanter Photo Credit Photo Credit
- 6. Content Curation: Whyis it helpful? Allows your nonprofit to: • Become a source of valued information in your community • Build relationships • Serve as professional development for staff
- 7. Seek, Sense, Share Photo Credit
- 8. Seeking: Finding InterestingContent Google Reader Twitter Lists
- 9. Seeking: Finding RelevantContent News Sites
- 10. Sensing: Content Curators “Ahuman-powered discovery engine for interestingness, culling and curating cross-disciplinary curiosity-quenchers, and separating the signal from the noise to bring you things you didn’t know you were interested in until you are.”
- 11. Sensing: Connect contentto goals Here at NPower: • Drive the adoption of technology solutions within the nonprofit sector • Establish thought-leadership in the nonprofit technology field • Share resources and educational opportunities with local nonprofit organizations and their staff
- 12. Sensing: Know YourAudience What are your community’s interests? NPower example: • Nonprofit technology • Social media • Mobile technology • Nonprofit communications • Trends in philanthropy
- 13. Sharing: Add Value 1.Commentary 2. Why read? 3. Personal Touch
- 14. Questions? Photo Credit
- 15. Content Creation: Ideasfor better engagement Photo Credit
- 16. Facebook: Tips forbetter Content 1. Share personalized information about your nonprofit
- 17. Facebook: Tips forbetter content 2. Encourage staff members to post about events
- 18. Facebook: Tips forbetter Content 3. Incite feedback and use photos
- 19. Twitter: Tips forbetter Content 1. Connect Content to Social Trends
- 20. Twitter: Tips forbetter Content 2. Post breaking news
- 21. Comments or Questions Anythingyou want to add? Photo Credit
- 22. Thank You NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw
Editor's Notes
- #3 NPower Northwest is where savvy nonprofits turn for technology. At NPower, we’re guided by the belief that technology can transform the nonprofit sector and play a pivotal role in creating greater good. When you work with us, you understand all your options and can move forward with an approach that you are confident makes most sense for your organization, in terms of both impact and cost. Check out our website at www.npowernw.org to learn more about what we do and how we work.
- #7 Huge amount of information gets shared every minute of the day – content curation helps reduce the noise and draw attention to significant news for your nonprofit audience
- #9 GoogleReader – Use folders to sortTwitterLists – also can use Facebook lists
- #12 Explain thought-leadership