1. The document discusses using social media for Parent Teacher Associations (PTAs). It provides an overview of major social media platforms like Facebook, Twitter, and Pinterest and how PTAs can use them to engage parents and the community.
2. The presentation emphasizes the importance of planning social media strategy and goals before implementation. It stresses measuring the impact of social media efforts and using stories to connect with audiences.
3. Community engagement is highlighted as a key aspect, with suggestions to leverage influencers, volunteers, and others to build online communities in support of PTA activities and missions.
This is a presentation given at the Utah State PTA convention 2011. It was designed to help educate PTA volunteers how to utilize social media to engage the parents and students of the school. More particularly, how to use social media to get the word about about events and matters pertaining to the school.
7 Ways to get 1000 Facebook Fans Without Using AdsDavid Simons
This is a presentation on how to get Facebook Fans rapidly without paying for Facebook ads. Click here to get the course at a discount: https://www.udemy.com/1000-facebook-fans-in-60-days-without-paying-for-ads/?ccManual=&dtcode=MbkcV8G3od4m&couponCode=kingdombiz
How The Internet Can Change Your Career PathKevin Hisko
Presentation at St. Clements School on how the Internet can be leveraged to change your career path. I discus the importance of personal branding and how both Twitter and Linkedin can be used to engage with professors and future bosses.
Hyper Facebook Traffic, social network site, Facebook, as a new traffic source Software Product by Saj P . Teaching You strategy on utilizing facebook traffic as a source.
This is a presentation given at the Utah State PTA convention 2011. It was designed to help educate PTA volunteers how to utilize social media to engage the parents and students of the school. More particularly, how to use social media to get the word about about events and matters pertaining to the school.
7 Ways to get 1000 Facebook Fans Without Using AdsDavid Simons
This is a presentation on how to get Facebook Fans rapidly without paying for Facebook ads. Click here to get the course at a discount: https://www.udemy.com/1000-facebook-fans-in-60-days-without-paying-for-ads/?ccManual=&dtcode=MbkcV8G3od4m&couponCode=kingdombiz
How The Internet Can Change Your Career PathKevin Hisko
Presentation at St. Clements School on how the Internet can be leveraged to change your career path. I discus the importance of personal branding and how both Twitter and Linkedin can be used to engage with professors and future bosses.
Hyper Facebook Traffic, social network site, Facebook, as a new traffic source Software Product by Saj P . Teaching You strategy on utilizing facebook traffic as a source.
Listen, Seek & Engage: Cultivating Your Network with Social MediaDavid Crowley
Presentation from the annual Mass. Nonprofit Network Conference. Focuses on how nonprofits can use social media to strengthen relationships with existing connections and identify new contacts interested in their work.
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...Dan Cohen
Live tweeted at #UCBCHL w Co-Trainer Ana-Marie Jones of Cardcanhelp.org.
Day one of two - Social media workshop, training and capaicty building for health and public health - part of UC Berkeley Center for Health Leadership - New Media Training Series - http://chl.berkeley.edu/events/new-media-trainings/
These slides were part of a presentation for the Reynolds Institute, a workshop for high school teachers who teach journalism or are advisors for their school journalists. The workshop was held at the Cronkite School of Journalism at Arizona State University.
Using Social Media to Grow Your Real Estate BusinessThe CE Shop
By now, everyone knows the immense power of social media, but are you doing it right? This eBook walks you through how to properly use social media to grow your real estate business.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Barely 6-months into its roll-out since July 2011, The CHAMPIONS has made significant impact in the lives of more than 10,000 youth in Kuching, Sarawak. The CHAMPIONS Impact Report 2011 showcases the 4 Key Outcomes achieved in less than 6-months, the impact within the social environment of the youth and the sustainable Accelerator Strategic Plans for 2012. This report is free for download. Any reference made from this report must be given due credits to its owner. For more information, get in touch with Ms Foo Zhen Cui at zcf.zen@youthworks.asia
Listen, Seek & Engage: Cultivating Your Network with Social MediaDavid Crowley
Presentation from the annual Mass. Nonprofit Network Conference. Focuses on how nonprofits can use social media to strengthen relationships with existing connections and identify new contacts interested in their work.
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...Dan Cohen
Live tweeted at #UCBCHL w Co-Trainer Ana-Marie Jones of Cardcanhelp.org.
Day one of two - Social media workshop, training and capaicty building for health and public health - part of UC Berkeley Center for Health Leadership - New Media Training Series - http://chl.berkeley.edu/events/new-media-trainings/
These slides were part of a presentation for the Reynolds Institute, a workshop for high school teachers who teach journalism or are advisors for their school journalists. The workshop was held at the Cronkite School of Journalism at Arizona State University.
Using Social Media to Grow Your Real Estate BusinessThe CE Shop
By now, everyone knows the immense power of social media, but are you doing it right? This eBook walks you through how to properly use social media to grow your real estate business.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Barely 6-months into its roll-out since July 2011, The CHAMPIONS has made significant impact in the lives of more than 10,000 youth in Kuching, Sarawak. The CHAMPIONS Impact Report 2011 showcases the 4 Key Outcomes achieved in less than 6-months, the impact within the social environment of the youth and the sustainable Accelerator Strategic Plans for 2012. This report is free for download. Any reference made from this report must be given due credits to its owner. For more information, get in touch with Ms Foo Zhen Cui at zcf.zen@youthworks.asia
This is a refined presentation based on ideas that I have been kicking around with friends, colleagues and audiences from St. Louis to Spain. I will continue to refine the presentation as new ideas, platforms and opportunities surface.
Link Building com auxilio das Mídias SociaisPablo Augusto
Com integrar o processo de Link Building com o planejamento das estratégias Sociais e aproveitar ao máximo as oportunidades de obtenção de links, aumento de tráfego e conversão (ROI).
14 января Сергей Довгань из Progrestar выступил перед членами Social Media Club Moscow.
Тезисы:
- Product Placement в социальные медиа. Когда появился такой инструмент. Западные примеры и их особенности
- Product Placement в российских социальных сетях, первые пробы, успехи и неудачи. Особенности российских кейсов
- Эффективность и потенциал данного инструмента продвижения бренда. Что должен помнить и знать заказчик
- Принципы успешной интеграции
Move the Needle: How to activate your supportersJD Lasica
A presentation on how to mobilize your cause, whether you work at a nonprofit, business or social change organization. Included: a look at successful advocacy campaigns; a 12-step guide to mobilizing support, and a look at some useful tools.
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
These are slides for a workshop on restructuring student media organizations for a digital-first approach. The workshop is part of the Journalism, Leadership & Management Conference at Iowa State University.
What are some key performance indicators (KPIs) that startups and small businesses should be tracking on a regular basis?
Well in this Slideshare, we share 7 startup metrics that you must track.
These 7 include:
1) Revenue run rate
2) Revenue per user
3) Cost per acquisition
4) Churn rate
5) Burn rate
6) Gross margins
7) Conversion rate
As 10 maiores tendências em business intelligence para 2014Tableau Software
A inovação nos dados e nas análises continua agilizando as coisas, transformando o setor de business intelligence mais sério, antigo, em uma fonte importante para a empresa. O resultado tem sido dados nas mãos de mais pessoas e a possibilidade de tomada de decisões melhores. E a onda de inovação não está sequer próxima de terminar.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
JD Lasica, Founder of Socialbrite.org, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
Presentation given by JD Lasica at the bootcamp "Advancing a New Vision for Youth Sexuality through New Media" given by ISIS and convened by the Ford Foundation in Oakland, fall 2011.
Social Media for Nonprofits: What Is It and How Do We Do It?Erin McMahon
This slide deck was created to go with my presentation for the United Way Southern Neighbors Conference, June 24 - 26, 2009. It focuses on social media basics for nonprofit, including planning and some actionable takeaways like Listening.
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
How to use social media to engage independent school audiences like prospective students, parents and alumni. Delivered as a workshop for the Association of Independent Schools of New England.
A presentation to attendees from charities and nonprofits at LVSC's Cascade 'Engage and Connect with Social Media' Conference, on 13 Jan 10.
See also Laura Whitehead's presentation on 'Cultivating your online community':
http://www.slideshare.net/laurawhitehead/cascade-cultivating-your-online-community
And Leah William's presentation on the Women's Resource Centre's Journey into Social Media:
http://www.slideshare.net/leahmouse/womens-resource-centres-journey-into-social-media
Here are some blue-sky ideas for how media organizations, startups and businesses can use social user experience successfully on your sites and in your apps. Presentation given by JD Lasica at Grupo de Diarios America (GDA), at the headquarters of El Comercio in Lima, Peru, in November 2014.
The Social Startup: New strategies for a new worldJD Lasica
JD Lasica's talk about how to create a Social Startup. Tips on how to socialize your startup, including how to hone your core message or value proposition, how to build a community or supporters and why it's important to tell your own story.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Social media, Gov 2.0 and government workers (original)JD Lasica
This presentation has been slightly updated:
http://www.slideshare.net/jdlasica/social-media-strategies-11839759
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
How NGOs can use social media to create impactJD Lasica
On Jan. 20, 2012, JD Lasica and Shonali Burke gave the following presentation to assembled NGOs at the United Nations. Campaigns and programs examined include charity: water, Send a Cow, WaterForward, Epic Change, Jolkona, mobile and more.
Create impact with a powerhouse social strategyJD Lasica
How do you get traction with your social media efforts? Your organization needs to begin with a strategy and a set of business goals.
JD Lasica is giving this presentation at Blackbaud's BBCon conference in Washington, DC, on Oct. 4, 2011.
Reimagining Journalism in the Age of Social MediaJD Lasica
A presentation about how journalism might be reimagined in an age when more people are embracing the precepts of social media.
Given by JD Lasica on Aug. 25, 2011, at El Mercurio in Santiago, Chile, during a 2-day symposium attended by news executives and managers from major publications in South America.
Move the needle: Get your supporters to take actionJD Lasica
Here's the presentation I gave with Sloane Berrent at Sustainatopia in Miami on April 4, 2011. It's geared toward social good organizations, from nonprofits to social enterprises.
A short presentation that I'll be giving at BlogWorld Expo in Las Vegas on Oct. 16, 2010. I point to several examples of social media resulting in real-world change and lay out 5 ways to mobilize your cause.
Socialbrite & social tools for social changeJD Lasica
Presentation at San Francisco State University Learning Lab on Oct. 1, 2010, highlighting the tools and resources found on socialbrite.org as well as other social tools for social change.
Mobilize your cause: 12 steps to a successful cause campaignJD Lasica
First part of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. This presentation covers:
- 12 steps to mobilize your cause
- some instructive cause campaigns, including charity:water, Tweet for a Cure, 93 Dollar Club, and the Greenpeace campaign against Nestle.
Part 2 of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. Some of the tools discussed include:
- Google Earth
- Google Earth historical layers
- Google Sidewiki
- Visualizations
- Widgets
- Google Maps
- Annotations & tagging
- Mashups
- Creative Commons
Here's my presentation at NewComm Forum 2010: "Social and Entrepreneurial: The Paths to the New Journalism," a look at the fast-evolving journalism and social media landscape, the opportunities for new players, and why the old guard won't survive if they don't make significant changes to their corporate cultures.
The New Journalist in the Age of Social MediaJD Lasica
In the age of social media, what should be the role of the New Journalist -- not one who works for a traditional news organization but a social entrepreneur launching a media project for a nonprofit?
The New Journalist at a nonprofit or startup will be a storyteller and multimedia producer but will also have to take on additional roles:
• entrepreneur
• conversation facilitator
• social marketer
• futurist
• metrics & research nerd
Here's my presentation for the New Media Lab on Nov. 23, 2009, in San Francisco, bringing together new media innovators to kick off a year-long project covering nonprofits, journalism and social media.
The focus is on how to leverage social media for Doing Good 2.0
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
7. Glossary for new terms
http://socialbrite.org/glossary
Social media:
Any online technology or practice that lets us share
(content, opinions, insights, experiences, media)
and have a conversation about the ideas we care about.
”
“
8. Blogs
Social networks
Microblogs (Twitter)
Online video
Curation (Pinterest)
Widgets
Photo sharing
Podcasts
Virtual worlds
Wikis
Social bookmarking
Forums
Presentation sharing
Types of social media
T H E E C O S Y S T E M
9. Tablets: 120 million globally (incl. 20% Americans)
Smartphones: 1 billion (incl. 47% Americans)
Explosion in tablets, smartphones
M O B I L E
10. Text 'jdlasica' to 50500
Create your own at http://contxts.com
Create a mobile calling card
E X E R C I S E
11. 91% of online US adults use social networks on regular basis.
200 million blogs; 1 million blog posts created per day
Twitter: 200+ million active users, 500 million tweets per day
Google+: 343 million active users
LinkedIn: 200 million monthly users
Pinterest: 48.7 million users
Instagram: 100 million users, 4 billion photos
YouTube: 4 billion videos watched per day
8.6 trillion text messages sent in 2012
Social media by the numbers
12. Communications among members of
the PTA family have undergone a major
revolution. PTA leaders, members, and
others interested in education and child
welfare can connect and mobilize
through online social media.
Put social media to work
N A T I O N A L P T A
13. 1. Enhance educational experience at your school
2. Promote your PTA, school or school district
3. Involve the community in decision-making
4. Feedback loop with community
5. Enlist volunteers
6. Build online community of supporters
7. Raise funds for a cause or campaign
8. Get people to attend your events
9. Enhance existing communications programs
10.Connect with peers at other PTAs
Why use social media?
14. 1. OK, let’s hear from you
What are your pain points?
Creative Commons BY ND photo on Flickr by optheatrefilms
And what can social media do for you?
15. Before you talk tools, technology or campaigns, consider:
What are you trying to accomplish?
What core values drive your org?
Are you listening to your
community? (See handout)
Why should people care?
Do you understand that
social media is a series of stages?
Have you done outreach to key teachers, community leaders?
Do you have a plan in place?
L A Y T H E G R O U N D W O R K
First, get grounded
16. Start with a Plan!
Spell out goals: What do you
want to achieve?
Who are you trying to reach?
What are the best tools for
the job?
Who’s going to do it?
Metrics: How do you know
if it’s working?
What are those other guys
doing?
17. Possible channels for your plan
Newsletter (print, online), email updates
Website
Blog
Facebook
Twitter
YouTube, live streaming
Calendar of events
Campaigns (legislative, fundraising)
Curation: Storify, Scoop.it
L A Y T H E G R O U N D W O R K
18. Because ‘data is better than gut’
Photos on Flickr by Emran Kassim, left, and Vee Dub (CC-BY)
S O C I A L M E D I A M E T R I C S
Why measure?
19. Internal purposes:
Inform decision-making about your organization or cause
Testing messages or products before launch
Market research into constituents, supporters, volunteers
Data about supporters’ giving habits, donation patterns
External purposes:
charitywater.org
Internal & external reasons
20. Business goals/objectives
Raise funds for a cause
Things to measure (metrics)
# of new donors & $ raised
# of volunteers & volunteer hours
Deeper dive—metrics: socialbrite.org/pta
Get more volunteers
Get people to attend event
Increase comments on blog
Grow newsletter list
Make our content more viral
Get people to take action
# of registrants, year over year
# of subscribers over time
# of shares, # of comments/post
# of people who signed petitions
avg. # comments/post
Map metrics to goals
21. Start with an Events or Messaging Calendar
Planning, planning, planning!
P R O C E S S E S
27. Don’t look now but you’re a content creator! Using Animoto
D E M O C R A T I C S T O R Y T E L L I N G
Create lightweight media
28. Find your internal storytellers
List volunteers’ skills
Who’s good at photos?
Video?
Writing?
Facebook or Twitter?
Create a Blog Squad
Who’s good at community outreach?
Open your blog to guest posts
29. 1.11 billion members worldwide —
76% of US Internet users are on Facebook
0
500
1000
2004
2005
2006
2007
2008
2009
2010
2011
2012
Today
Facebook’s global growth rate, 2004-2012, in millions
Facebook: The social network
L E T ’ S G E T F R E A K Y
30. Why do Facebook?
Remind parents of upcoming events.
Answer questions from parents & public.
Solicit feedback on events & programs.
Build community among parents.
Enlist volunteers.
Mobilize parents on legislative issues.
Educate parents on how the PTA benefits the school.
Discuss news & important issues. Tons of public education
officials are on Facebook & Twitter.
31. Setting up a Facebook page
Assign responsibilities, share tasks, appoint administrators
Find some good photos of your school or students for the cover
image
Use school logo as your profile pic
Fill in profile info, including links to
school website
Create a friendly url:
facebook.com/LincolnElementaryPTA
Get traction before you publicize
Cross-promote in other channels
Monitor updates, comments on your page
Use Facebook Insights to assess and recalibrate
32. Get into those news feeds!
edgerankchecker.com
Article: http://bit.ly/edgerank-checker
F A C E B O O K
33. Use a friendly url
Don’t do this:
K E Y S T O S U C C E S S O N F A C E B O O K
34. Use a cover image
Don’t do this:
K E Y S T O S U C C E S S O N F A C E B O O K
38. How to succeed on Facebook
Update 1 to 2 times a day.
Keep your posts short.
Be topical and visual.
Share posts you spot elsewhere.
Answer or Like all comments.
Ask questions, stoke conversations.
Create Events pages, invite people.
Post polls.
Be civil. Almost never delete negative posts.
Cross-promote your Facebook Page in other channels/
sites. Link to your blog, videos, Flickr pages.
45. Identify your Twitter team
Name the account the school name
+ PTA but keep it short
Make your Twitter profile keyword rich,
include a link to your Facebook page
Use the school logo as the profile image
For gosh sake, use a unique background image
For gosh sake, don’t make it private
Find parents or staffers who use Twitter & follow them.
Brand your newsletters, emails, flyers with your Twitter url
Getting set up on Twitter
T W I T T E R
No, no, no!!
46. Staff should be trained.
Not a broadcasting medium.
Start by listening & observing.
Be conversational, not officious.
Tweet several times a day.
Use it to solicit ideas, show support
for students, announce events, mobilize action, educate public &
students about current events, point to articles, identify experts.
#1 traffic driver: retweets. Use ‘Please RT’ strategically.
Tweets with a URL are 3x more likely to be retweeted.
Twitter drives 4%+ of traffic to NY Times, 12% to AOL, Yahoo.
Make Twitter work for you
T W I T T E R
52. At left, widget found at:
http://journchat.info
Find relevant hashtags through
Twitter Search or tagdef.com
Join (but don’t spam)
conversation threads
Start your own hashtag
Some hashtags to latch on to:
#women #pta #latino #education
#nclb #politics #Obama #news
#media
Use hashtags to join conversations
T W I T T E R
53. Don’t be like this guy!
Creative Commons
photo on Flickr by
Jason Means
Don’t do all the heavy lifting!
U S E Y O U R C O M M U N I T Y
54. here’s an amazing
difference between building
an audience and building a
community. An audience
will watch you fall on a
sword. A community will fall
on a sword for you.
— Chris Brogan
Author, “Trust Agents”
Build community, not eyeballs
57. Find your champions!
Find the big kahunas in your sector by using your listening
post. Then, influence the influencers.
Establish a rapport and only then reach out to try to convert
them into evangelists & ambassadors for your cause.
Scope out Twitter Lists that intersect with your organization
or social cause.
Connect with other social media influencers through their
blogs and other networks.
60. WordPress & its plug-ins
Dropbox, Google docs
Drupal, Joomla
Free content! Free resources!
Free services!
Free photos
Free videos (eg, TED talks)
Free music & audio
Socialbrite.org/sharing-center
Creativecommons.org
Techsoup
Free expertise!
BarCamp
PodCamp
WordCamp
Social Media
ClubFree software & platforms!
Google Grants
YouTube for Nonprofits
Google Earth for Nonprofits
The awesome power of free
61. Creativecommons.org
Rich source of free
commercial &
noncommercial images
Flickr: 260 million
licensed photos
Use them for your blog,
website, email or print
newsletter, presentations,
reports, etc.
Don’t just take. Share!
flickr.com/creativecommons
62. HootSuite Pro Dashboard to manage Twitter, Facebook
Best Twitter tools Twtrland, Twitalyzer, Listorious
Social Mention Monitoring, real-time search & alerts
Google Drive Collaborate in the cloud
Klout, Kred Find influencers
Eventbrite Grow your event audiences
Google Analytics Free, rich measurement insights
Evernote Largely free storage in cloud
P R O D U C T I V I T Y T O O L S
Use what works!
Libre Office Free open-source office suite
63. Free tutorials on the best way to use
Facebook, Twitter & blogs
24 online fundraising sites
Free reports
Free photo, music, video directories
Collaboration tools
How to use mobile strategically
What you’ll find at socialbrite.org/pta
Resources & tools
64. Lay the groundwork before
plunging in.
Create a plan, begin with a
strategy, not with the tools.
Measure, measure, measure!
Tell your stories.
Use your community — your
biggest resource: your supporters!
Key takeaways
65. If you do not change
direction, you may
end up where you
are heading.
— Lao Tse
Don’t settle for the status quo
66. JD Lasica, founder
Socialbrite consultancy
email: jd@socialbrite.org
Twitter: @jdlasica
@socialbrite
Thank you! Grab my card!
Tons of resources at
http://socialbrite.org/pta