With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart brand owners and marketers know there's more potential than ever to use social media to get their name out there, spread their content, and draw more people to there site. As a non-profit organization, it is even more important to reach mission objectives to keep your organization alive, including fundraising, membership recruitment and retention, motivating volunteers and more. In this engagement, we walk through how social media has made a huge impact in the nonprofit world and how you too can use these tools to aid your organization. For complete write up: Check out the full write up here: http://virtualvillagemedia.com/social-media-for-nonprofits-with-techsoup-global/#.VWYMBOfVFek

1. Social Media Marketing | Non Profit Organizations

2. Nonprofit Commons| TechSoup| By VIRTUALVillage Media
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Social Media for Nonprofits
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3. More than one billion monthly active users on Facebook.
Over 230 million monthly active users on Twitter.
IT’S YOUR JOB TO MAKE PEOPLE AWARE OF WHAT YOUR ORGANIZATION CAN
OFFER!!!
Social Media for Nonprofits

4. Objectives of
Nonprofit Organizations
1. Build Awareness
2. Membership Growth
3. Membership Retention
4. Fundraising
5. Advocacy
Social Media for Nonprofits

5. #ICEBUCKETCHALLENGE
1. Everything starts with a story
2. Collective Impact
3. Engage vs Raising Funds $
4. The Power of Millenials
Social Media for Nonprofits

6. www.VIRTUALVillageMedia.com
GETTING STARTED
1. Choose the best social networks for your organization.
2. A social profile for that network.
3. Develop your social media strategy.
3. Identify best keywords that identify your organization.
Social Media for Nonprofits
Nonprofit Commons| TechSoup| By VIRTUALVillage Media

7. YOUR PROFILE IS YOUR BRAND
1. Your profile is more than a
cover letter and resume
1. Sell yourself and your services
2. Add a Call to Action
POTENTIAL CLIENTS DO NOT WANT TO KNOW
WHAT YOU HAVE DONE IN THE PAST,
THEY WANT TO KNOW WHAT YOU CAN DO FOR THEM NOW.
Social Media for Nonprofits

8. BUILD AND NURTURE RELATIONSHIPS
 Develop Primary and Secondary Connects
 Use “Hot-Button” Topics to Connect
 Provide relevant content instead of
pushing products and services.
 Encourage connections to talk about their
needs.
 Continue providing value-added content
BUILDING RELATIONSHIPS TAKE TIME!!!
Social Media for Nonprofits

9. Encourage re-sharing among employees to curate message
across their networks.
Leverage Sponsored Updates to amplify brand among target
audience
Help curate and revise content that will support your narrative while
coordinating social media strategies across business lines.
Example: Social media manager, 3rd Party Content Partner
1
Empower content-creating thought leaders at your organization to
drive a relevant conversation with your core audience. Use these
voices to elevate their own reputation as well as that of the
organization.
Example: Sr. Director of Product Marketing, CIO
2
Publish 1-3x / month. Publish more frequently to build an audience
more quickly.
Cross-Promote posts through both author and company social
channels
to ensure relevancy and maximize reach
3
4
Use instant feedback from author’s profile (Shares, Likes, and
Comments) and Company Page analytics to track performance.
Use these insights to iterate approach and understand what content
resonates best with your audience
5
Select Content
Coordinator
Identify 5+ Authors
Publish Posts
and Cross-Promote
Employee Sharing
and Amplification
Feedback and Iterate
Leverage Your Strongest Assets
Your Team
Source: LinkedIn Corporate Publishing Playbook

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BECOME AN INFLUENCER:
CROSS PUBLISH TO BLOG AND LINKEDIN PULSE
 Be Authentic
 Take a Stance
 Use Quality Images
 Discuss Trends and Industry Changes
 Provide Real Time Examples and Case Studies
 Use Keywords, Research Winning Topics
 Optimize Headlines and Images
 Close with a Call to Action
 Plan Publishing Times
TIPS
4
Success
Social Media for Nonprofits
Nonprofit Commons| TechSoup| By VIRTUALVillage Media

11. www.VIRTUALVillageMedia.com
BUILD A VIRTUAL COMMUNITY
 Have a Plan
 What makes your community different?
 Create group dynamics that encourages
conversation and entices more prospects
to join and stay
Social Media for Nonprofits

12. INTEGRATE SOCIAL MEDIA WITH CONTENT MARKETING
Source: HubSpot
Social Media for Nonprofits

13. www.VIRTUALVillageMedia.com
SOCIAL MEDIA PROSPECTING WORKBOOK
IT’S BEYOND MONITORING KEYWORDS.
It’s about engaging people that may or may not know
what your business can do for them.
The Social Media Prospecting Workbook teaches the
fundamentals of how to listen to social media
conversations in order to generate leads for your business.
Download NOW! – http://bit.ly/socialmediaVVM
Social Media for Nonprofits

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QUESTIONS / DISCUSSION
Social Media for Nonprofits
Nonprofit Commons| TechSoup| By VIRTUALVillage Media

15. GET YOUR FREE WEBSITE AND DIGITAL MARKETING ASSESSMENT TODAY!
www.VIRTUALVillageMedia.com
Our dedicated team will unravel your marketing process,
assess your website and digital marketing efforts and provide a FREE roadmap
with an ongoing strategy to push you in the right direction for success.

16. Social Media Marketing | VIRTUAL Workshop Series
www.VIRTUALVillageMedia.com
CONTACT INFORMATION:
VIRTUALVillage Media, INC
Michelle Morton | Faith Aljon
President and Founder
Michelle@VIRTUALVillageMedia.com
(301) 850-1740
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