Foundations Of Social Media
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This document discusses the rise of social media and its impact on organizations. It provides 4 key lessons: 1) social media enables easy group action and participation over broadcasting, 2) authenticity and trust are important, 3) listening is important, 4) social media supports intimacy and expression. The document also discusses how organizations can use social networks strategically through official and unofficial online outposts to achieve goals like outreach, fundraising, and connecting people.
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![Foundations of Social Media Lisa Colton Founder & President Darim Online [email_address] 434.977.1170](https://image.slidesharecdn.com/foundationsofsocialmedia-091007205059-phpapp01/85/Foundations-Of-Social-Media-1-320.jpg)
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This document provides a summary of a 90-minute social media boot camp. It discusses key concepts for social media success including adopting a network mindset, the participatory and conversational nature of social media, and operating within the attention economy. It outlines 5 new rules for social media: 1) understand this is an attention economy, 2) bring your social skills, 3) add value through newsworthy, unique, and engaging content, 4) be real through personal voice and stories, and 5) strengthen your network. The document emphasizes starting with people and objectives before selecting technologies, and implementing a continuous improvement process.
Ny teens ugc and ambassadors
The document discusses leveraging user generated content and developing brand ambassadors. It provides an agenda for a marketing session, including discussions on paid media and leveraging past participants. The session will cover defining an engagement ladder and value proposition, and identifying influential people in one's network to become ambassadors. User generated content is described as authentic content created by users that can be more creative and generate free promotion through social sharing. The document outlines best practices for planning a UGC campaign, including determining goals, identifying the target audience and influencers, triggering participation through cultural moments, and measuring success.
HUC JIR personal professional balance
This document discusses managing personal and professional boundaries online. It addresses finding the right balance between being authentic yet appropriate for different audiences on social media. The key aspects covered are:
- Defining personal and professional boundaries as more blurred today due to social media
- The three B's of boundaries, balance, and blend when sharing online
- Developing a personal brand that resonates with multiple audiences in a balanced way
- Setting goals for professional, personal, and organizational social media use
- Achieving the right blend over time through reflection on one's values, vision, and audiences
LA Teen Social Media Fellowship Kickoff, October 2015
The document summarizes a Teen Social Media Fellowship kickoff event hosted by See3, a digital agency that helps non-profits. The fellowship aims to teach teens social media strategies and skills while engaging more teens in Jewish community opportunities. At the kickoff, teens introduced themselves and learned about personal branding, storytelling techniques, interviewing skills, and the fellowship structure which includes workshops, assignments, projects and coaching. Teens were given their first assignment to introduce themselves via a blog post, interview someone with a strong personal brand, and follow local Jewish teen programs.
Atidenu 4 -- User Generated Content Campaigns
The document discusses user generated content (UGC) campaigns and provides tips for activating people within an organization's network to create and share content. It recommends identifying ambassadors within the target network who are trusted voices and have large online networks. It also stresses planning campaign details like hashtags, where to post, and activities to trigger participation. The goal is for the authentic UGC to spread organically through the ambassadors' networks to reach recruitment goals. Sample campaign ideas include asking students to share college acceptance videos or photos of families at Jewish day schools.
ARJE Connected Congregational Education #3
This document summarizes Lisa Colton's presentation on connected congregations. It defines a connected congregation as one that prioritizes relationships and shared values to build a strong, engaged Jewish community. It discusses the importance of transparency and empowering community members to contribute their ideas. It also provides a case study of Beth Haverim Shir Shalom's family school program and its evolution through an open process involving parents, educators, and the board.
ARJE Connected Congregational Education #2
Lisa Colton and guest Rachel Happel present about designing congregational education for social and community.
Community Text Study Source Sheet
A number of sources (Jewish and otherwise) on community. Good texts to use in helping a team think intentionally about the meaning of community.
ARJE Connected Congregational Education #1
This document provides an introduction to the concept of a "connected congregation" through a presentation by Lisa Colton. It discusses three main points:
1. A connected congregation prioritizes relationships and shared values, aligning all aspects around building a strong, engaged community.
2. Values are the DNA of a congregation and should be expressed in all its work. Understanding a congregation's values helps guide its efforts.
3. To be truly connected, a congregation must design for social engagement between members through programs, education, and everyday interactions. Building individual relationships and collective identity strengthens the community.
NY Jewish Teen Program Social Media Boot Camp: Summer Planning
This document provides guidance on leveraging social media during a summer program to promote engagement and marketing for the following year. It recommends focusing social media efforts on target audiences like current and past participants and their parents. Suggested tactics include using images and video to show the program experience, encouraging participants to share using program hashtags, playing games to generate engagement, and linking social media content back to the program website to grow the mailing list for next year. The goal is to get people who have a need for the program to know, like, and trust it through social media interactions over the summer.
Atidenu 3 parent ambassadors
This document discusses how to leverage online parent ambassadors to build a school's brand on social media. It recommends identifying influential parents within target audiences and training them to share engaging content about the school's values and successes. Content should highlight personal experiences and tag or mention other parents to encourage sharing. Developing traditions or games that represent the school's values and explicitly encourage sharing can also help content spread online through parent networks. The goal is to have ambassadors help shape what people say about the school digitally through their transparent, authentic recommendations.
Changing the Tires While Driving the Car: Leading in Times of Change
This document discusses leading organizations through times of change. It covers topics like adaptive leadership, shifts in work culture and transparency. The presentation includes discussions on identifying needed skills for leadership teams, applying adaptive and collaborative practices, developing a pipeline of future leaders, and fostering a culture of innovation. Transparency is highlighted as an important principle for engaging stakeholders and building trust during periods of change.
Atidenu Transprency webinar
This document discusses transparency in organizations. It begins by defining transparency as openness, communication, and accountability, where others can easily see what actions are performed. Transparency matters because people need information to trust and follow an organization's leadership. Younger generations especially value transparency more. Areas where transparency is important include finances, processes, personnel, academic decisions, and change processes. The document discusses increasing transparency through sharing thinking, research, and budgets. It also notes potential risks but argues transparency advances vision and builds trust. Overall, the document promotes transparency as a way to engage communities and retain members through openness and understanding of organizational priorities.
Becoming a Connected Congregation, Congregation Beth Israel, VA
This document provides an overview of becoming a connected congregation. It discusses demographic trends affecting different generations and the characteristics of each. It defines a connected congregation as one that prioritizes relationships, shared values, and aligns all aspects to serve the community. Key lessons include living your organizational values, deeply understanding community and designing for it, building trust through transparency, and being adaptive to challenges through leadership. The presentation emphasizes investing in individual relationships and collective responsibility to strengthen the synagogue community.
Atidenu webinar 1: Sharable Content and Adding Value
The document discusses creating sharable and valuable content through social media marketing. It outlines a ladder of engagement with five levels from aware to evangelist. It then presents five new rules of the game for social media marketing: 1) understand the attention economy, 2) add value through specific and newsworthy content, 3) be real by making content personal, 4) strengthen your network and activate it, and 5) be the party host by developing a culture of conversation. The document provides examples and tips for applying these rules and designing a ladder of engagement to move audiences to higher levels of interaction.
More from Lisa Colton (20)
Content strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for Synagogues
The new rules: community building in the age of social: Maturing your synagog...
The new rules: community building in the age of social: Maturing your synagog...
Paid Media: Maturing Your Social Media Practice for Synagogues
Paid Media: Maturing Your Social Media Practice for Synagogues
Visual Storytelling: Maturing Your Social Media Practice for Synagogues
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Samis Foundation: Day School Advancement Prof Mini Boot Camp
Samis Foundation: Day School Advancement Prof Mini Boot Camp
LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015
NY Jewish Teen Program Social Media Boot Camp: Summer Planning
NY Jewish Teen Program Social Media Boot Camp: Summer Planning
Changing the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of Change
Becoming a Connected Congregation, Congregation Beth Israel, VA
Becoming a Connected Congregation, Congregation Beth Israel, VA
Atidenu webinar 1: Sharable Content and Adding Value
Atidenu webinar 1: Sharable Content and Adding Value
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This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Epistemic Interaction - tuning interfaces to provide information for AI support
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https://alandix.com/academic/papers/synergy2024-epistemic/
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Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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Foundations Of Social Media
- 1. Foundations of Social Media Lisa Colton Founder & President Darim Online [email_address] 434.977.1170
- 5. Social Media: No Longer Only on the Margins
- 6. Social Media: Impact on Business
- 7. Growth Curve
- 12. Group Action: Coordination Institution Huge resources spent to coordinate & bring people into the institution Institution acts as the coordinating infrastructure to support and empower the people
- 14. “ These technologies are helping us to create an information and intimacy revolution, not driving us to interact less as some purport.” - Jake Brewer on Beth Kanter’s blog (beth.typepad.com)
- 16. Using Networks Smartly Unaffiliated but strongly connected. Prospective members! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.
- 21. Sixth and I Synagogue, DC: Twitter