Uploaded byLisa Colton
Social giving
Social media is changing how people donate to charitable causes. People now give more often in smaller amounts and are more likely to donate spontaneously through social networks. Peer-to-peer fundraising, where people ask their social connections to donate, has become very powerful. Nonprofits need to make fundraising social by leveraging social media platforms and networks to engage supporters and make it easy for people to donate. While tools and behaviors are always evolving, the key is developing relationships online before launching campaigns.
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Social giving
- 1. $$ Social Giving $$ How Social Media is Changing the Rules of Fundraising On- and Off-Line Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170 This webinar series developed with generous support from
- 2. HOW DO WEGIVE?
- 3. • More Often More Online • • Less per Donation More Spontaneous •
- 4. Peer to Peeris Powerful
- 5. Peer to Peeris Powerful From Blackbaud study, 2011: http://bit.ly/x93pei
- 6. Make Your Fundraising Social!
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- 8. What’s Changed? From Blackbaudstudy, 2011: http://www.netwitsthinktank.com/wp-content/uploads/2011/10/multichannel-giving-by-blackbaud.jpg
- 9. What’s Changed? From Blackbaudstudy, 2011: http://bit.ly/x93pei
- 10. Who’s Giving? From Blackbaudstudy, 2011: http://www.netwitsthinktank.com/wp-content/uploads/2011/10/multichannel-giving-by-blackbaud.jpg
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- 12. Social Giving Tools& Platforms: Applications/Exa Platforms amplified mples within a by social media social media tool: tools: Causes Razoo FirstGiving Crowdrise Help Attack DonorsChoose Eternal Hora Kickstarter
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- 21. Holly Ross, ExecutiveDirector Nonprofit Technology Network: “Social media does not raise money, people raise money.”
- 22. Take Aways • Developyour social media spaces & network relationships before a campaign • Design campaigns with social content or elements • Leverage networks of your fans and supporters • Make it easy to find, and easy to act • Know that behavior (and tools) are changing regularly.