1. 3. What kindof Media institutionmightdistributeyourmediaproductandwhy?
A mediainstitutionisabusinessthatthatdistributesthe mediatothe audience.A goodinstitution
will have alot of magazinesthattheydistribute.The magazinewillalsorelyonthe institutiontohelp
themwithvariouspartsof the magazine,suchas makingcontacts.
There are 3 main Mediainstitutionsformagazines.The international PublishingCompany,Emapand
the Baur mediagroup.Each institutionusuallyspecialisesindifferentdemographicsandmagazine
genres,thereforeitwouldbe ideal if I the international PublishingCompanycouldpublishmy
magazine,because firstly,theyare one of the largestinstitutionsinthe UnitedKingdom, andthey
alsodo not have anymusicmagazines,sotheycouldbe opento havingone.
International Publishing Company
IPCmediaisverywell knownforbeingone of the UK’sleadingmagazine publishers,withover350
millioncopiessoldeveryyear.Twothirdsof IPCmedia’smarketiswomen,therefore theylike to
primarilypickupWomen’smagazines,usuallybeinghealthandbeautymagazines.Some of the
more notable magazinesbeing“Look”magazine.IPCdoownsome musicmagazines,however,
lookingatthe type of musicmagazines,Ibelieve thatthere couldbe space foran indie magazine.
Emap
Emap mainlyfocuseson newsmagazinesandiscurrentlythe secondlargestmagazine publisherin
the UnitedKingdom.Althoughtheyare widelyknownfortheirpublication,Ibelieve thatforthe best
interestsof mymagazine Iwouldnotgo withEmap,because theyare specialising inbusiness
magazinesanddonot have any musicmagazine experience,therefore Ibelieveitwouldbe arisk
goingwiththem.However,becauseof thisgapthismeansthat I couldhave a prime spotwithin
Emap and therefore couldbe
BauerMedia
BauerMedia are mainlyknownfortheirmusicmagazine distribution,whichinclude titlessuchas
“Kerrang”,“Mojo” and “Q”. Kerrangis a popularweeklyrockmagazine thatfeaturesthe more
popularrock artists.Mojois alsoweekly,andtalksaboutmusicnewsandclassicrock,and finally“Q”
coversweeklynewsandthe newestandmostpopularsongsout.Bauerwouldbe a great distributor
because theyclearlyhave alotof experience withothermusicmagazines;therefore Ibelievethat
theycouldsuccessfullymarketmy magazine andmake itpopular.My magazine isalsoaimedat
magazinessuchas Kerrang’stargetaudience,thereforeitislikelythattheywouldbe able toeasily
distribute ittothem.However,the onlyconcernIhave isthat Baueralreadyhassome similar
magazines,However,Iamwillingtomake mymagazine solelyindieinordertohave Bauerhelpme
distribute.Also,Whencomparingmyself tothese othermagazineIbelieve thatIcan easilymake my
magazine standout.
Conclusion
Overall,Ibelieve thatout of all the publishers,IwouldpickBauerMedia.Ibelieve Bauermedia
wouldbe the bestchoice overall formymagazine.Ithas a lotof experience inthatarea,and
therefore Ithinkthatitwouldhelpdistributemymagazine.Also,forthe goodof the magazine,I
2. thinkthat throughoutthe magazineslife cycle,Itcouldhelpme pushitinthe rightdirection,which
wouldgreatlybenefitmymagazine,andhopefullymake itthe “Standard”forIndie musicmagazines.
AlthoughIPCisalsoa verygood choice and is a leadingpublisher,Ithinkthatalthoughthere isa gap
inIPC fora musicmagazine,IthinkthatwithBauer I couldbe a lot more successful andmymagazine
wouldbe pushedinthe rightdirection.Ibelieve thatmymagazine couldbecome increasingly
popularandin fact if it becomesthe “standard”forIndie magazinesinthe UK,I thinkthatit could
become Glocalized,andpossiblycompete withotherinternational Indiemagazines.
