The document discusses three major media institutions in the UK - IPC Media, Bauer Media, and BBC Magazines. IPC Media was formerly known as Time Inc UK and publishes magazines like Marie Claire and NME. Bauer Media, founded in 1875 and privately owned, publishes 38 million magazines per week including Kerrang!, Q, and Mojo. BBC Magazines is owned by Immediate Media and publishes Top of the Pops and Good Food magazines.

1. Investigating
Media
Institutions
Jake Hughes

2. IPC Media
 IPC Media is the former name of the current
British publishing company Time inc. UK. IPC
stands for International Publishing
Corporation. The core company was founded
in 1963 when three of the big names in
magazine publishing at the time came
together. The actual IPC Media company
was founded in 1968. In 2001, IPC Media was
brought out by Time inc, and was rebranded
Time inc UK IN 2014. They publish magazines
such as Marie Clair, NME, Uncut, and Now.
They only publish 2 music magazines, NME
and Uncut.

3. Bauer Media
 Bauer Media was first founded in 1875, and is
owned privately by various different
generations of the Bauer family. They sell up
to 38 million magazines each week. They also
have their very own radio station which, in the
past, has been moderately successful. Some
of he magazines that they publish include the
likes of Bella, Q, Take A Break That’s Life!, and
Kerrang!. The music magazines that they
publish are Kerrang!, Q, and Mojo.

4. BBC Magazines
 BBC Magazines, (British Broadcasting
Company Magazines), is owned by
Immediate Media which has 11 million UK
customers and 1 million subscribers. BBC
Magazines has two main magazines – Top
of the Pops and Good Food. Obviously,
they only produce one music magazine,
which is Top of the Pops.

5. Why would an institution want to
publish more than one magazine?
 An institution would want to publish more
than one magazine to gain more profit.
More magazines in differentiating genres,
such as music and food, would increase
the number of people in their target
audience, thus meaning that they sell
more magazines and receive more profit.

6. What are the advantages for a
company of offering their audiences
cross-media links?
 There are a few advantages for magazine
publishers to offering cross-media links to their
audiences. One is that fact that it allows the
publisher to build a relationship with the
customer through tools such as Facebook
and Twitter. Another advantage is that it
provides people with more/further exposure
to the magazine. This means that when they
go to a shop, they are more likely to
recognize and buy this magazine rather than
a different one by a rival publisher.

7. Why is the study of institutions
helpful?
 The study of institutions is helpful as it
allows a producers of a magazine to see
what publisher would be the right one for
them to publish their magazine with,
based on their background and number
of magazines already produced. Also, it
allows them to look at the magazines of
the same type that publishers may have
already produced and see how well
they’ve done.

8. What do you understand by the
term ‘cross-media platforms’?
 I understand the term ‘cross-media
platforms’ to mean the availability of
magazines on the internet, and their
presence on social network sites such as
Facebook and Twitter, increasing their
exposure.

9. Which institution would you want to
publish your magazine and why?
 Out of the institutions that I have detailed in
this PowerPoint, I would want the Bauer
Media Group to publish my music magazine.
This is due to the fact that they publish the
most music magazines out of the three,
meaning that they have experience in the
sector. Also, the fact that they publish the
most music magazines also means that they
have gained already gained a following in
this genre, and are a trusted brand, meaning
that more magazines are likely to be sold.