Choosing Media Institutions to Distribute Music Magazine
1. Evaluation – Question 3
What kind of media institution might distribute your media product and
why?
2. • The types of media institutions I would want to distribute my
magazine would be Bauer Media and Time Inc., this is because they
both release a wide variety of media including many music
magazines.
3.
4. • Firstly, Bauer Media Group is a European-based media company, that
manages a portfolio of more than 600 magazines, over 400 digital products
and 50 radio and TV stations around the world. The portfolio includes print
shops, postal, distribution and marketing services. Bauer Media Group has
a workforce of approximately 11,000 employees in 17 countries. Moreover,
some music magazines Bauer Media distribute and do advertising for are
Q, Classic Rock, Mojo and Kerrang! These magazines are all rock based
magazines, this tells me that Bauer Media would be aware of the type of
advertising my magazine would need and how to attract the appropriate
audience, also due to publishing the previously named magazines shows
that they are a good company, as the magazines are popular and regularly
bought by many, reinforcing Bauer Media would be a good choice of media
institution to distribute my magazine, as it already does so with magazines
of a similar genre to mine.
5.
6. • Moreover, another media institution I would consider publishing my
magazine is Time Inc., they are a consumer magazine and digital
publisher in the UK, with a large portfolio selling over 350 million
copies each year. They also publish other rock magazines such as NME
and Uncut. This again tells me they are a successful media institution
as they produce magazines such as NME and Uncut, which reach a
wide audience. Again, much like Bauer Media, they would be ideal at
publishing my magazine as my product would need similar advertising
in order to attract the chosen target audience and get the best
readers to buy.
7.
8. • Moreover, another media institution I would consider publishing my
magazine is Wenner Media, as they publish three of the most popular
magazines in the world, Rolling Stones, US Weekly and Mens Journal,
with a large portfolio selling millions of copies each year. This tells me
they are a successful media institution as they produce magazines
such as Rolling Stones, which reach a wide audience. Again, much like
Bauer Media, they would be ideal at publishing my magazine as my
product would need similar advertising in order to attract the chosen
target audience and get the best readers to buy. Also, Rolling Stones is
one of the most prolific and well-known magazines in the world,
therefore my magazine would be well published and distributed to
reach the largest audience possible.
