1. What kind of media
institution might
distribute your media
product and why?

2. EMAP
Emap International Limited (now known as Top Right
Group) is a British media company, specialising in the
production of business-to-business magazines, and the
organisation of business events and conferences. The
company was once a constituent of the FTSE 100 Index
but is now owned by APAX and Guardian Media Group.

3. EMAP
EMAP publishing house would
not publish my magazine. They
own industry-leading brands
that sit at the heart of business
powerful B2B (business- to-
business) communities. Their
purpose is to connect
professional communities and
inspire them to know, to
grow, progress and win. This
publishing house does not deal
with music the music industry
as it is not a kind of a business.
Architecture
HealthRetail
Engineering

4. BAUER
Bauer Media is a division of the Bauer Media Group, Europe’s
largest privately owned publishing Group. The Group is a
worldwide media empire offering over 300 magazines in 15
countries, as well as online, TV and radio stations. It is a multi-
platform UK-based media group consisting of many companies
collected around two main divisions – Magazines and Radio -
widely recognised and rewarded as being industry innovators.

5. BAUER
I won’t approach to BAUER
publishing house because
they publish monthly
magazines such as MOJO
and Q which are similar to
my genre. This will create
too much competition
within the publishing
house.

6. IPC MEDIA Ltd
IPC Media Ltd (formerly International Publishing Corporation),
a wholly owned subsidiary of ‘Time Inc.’ , is a consumer
magazine and digital publisher in the UK, with a large portfolio
selling over 350 million copies each year. With more than 60
iconic media brands, IPC creates content for multiple
platforms, across print, online, mobile, tablets and events.

7. IPC MEDIA Ltd
IPC Media will publish my
magazine. IPC publish only two
music magazines which are NME
and Uncut: the magazine ‘NME’
deals more with the Rock- Indie
genre and less with Pop music;
the magazine ‘Uncut’ deals with
rock music. IPC Media do not
have a magazine that focuses
especially on pop music and for
that reason they would publish
my magazine which deals mainly
with the pop industry.

8. Condé Nast
Condé Nast, a division of Advance Publications, is an American
mass media company headquartered in the Condé Nast Building
in New York City. The company attracts more than 164 million
consumers across its 20 print and digital media brands. The
company was founded in 1909 by Condé Montrose Nast and has
been owned by the Newhouse family since 1959

9. Condé Nast
Condé Nast will publish my
magazine. They do not publish any
other music magazines and there
will be no competition within the
company. Also, they publish only
American magazines and a British
magazine will create more
demand. These will enable them to
attract larger audience and
increase revenues (financial
benefits). A very known brand of
Condé Nast is ‘Vogue’ (fashion
magazine).

10. Distribution
I will distribute my magazine in newsagents and shops like
Tesco, WHSmith or Morrison’s because these are places
that my target audience is likely to purchase magazines
from. I would sell the magazine in busy and crowded areas
such as London Bridge to increase the interaction with as
many people as possible.
Based on my research I have noticed that
a lot of people get copies of magazines in
the local shop by their house. For this
reason I would also distribute my
magazine in corner shops where local
people from the community go.

11. Distribution
I will also encourage
customers to subscribe
to my magazine so I
know that factors such
as time of the year or
weather will not affect
the sales of my
magazine and it will
guarantee a balanced
cash flow and loyalty
between the business
and the customers.