Stereotypical audience profile

1. Stereotypical Audience Profile
Charlie O’Sullivan

2. Factors to be considered
 Age, Gender, Race and Sexuality
 Education (type of education, did they go to
university?)
 Average income / Occupation
 Disposable income e.g., More income more
disposable income.

3. Demographics
 Demographics matter because it allows the
publisher to see what type of demographic the
magazine may appeal to. An ideal demographic
would be the class that they are in, which
coincidentally will display the occupation they
have.
 In this case, the demographic would be a student,
or a working class.

4. Alternative Rock Music
Who mainly listens to the music?
Stereotypically, Alternative Rock music is
associated with males, however, as a whole
Alternative is popular amongst males and
females.
Age – 16 to 26. Alternative music is mainly popular
with Students, and 16 to 24 Is the average age
for a student.
Ethnicity – White.

5. Audience interests
 Main interests – Music, Rock type Instruments,
Photography, Tattoo’s, Concerts, Live
performances, Festivals, Social media
 How often do they listen to music- Frequently,
used as a tool to relax the listener.
 Psychographics – Psychographic segmentation
divides the market in to groups such as class,
lifestyle and personality.
 Indie Psychographic- “Explorers” Seeking
experience.