Target audience analysis

1. Target audience analysis
Charlie O’Sullivan

2. Who does Glamour appeal to?
 Glamour is designed to appeal to women around the 20+ Mark.
The idea of glamour is to achieve what you want, and to do so by
being “Glamorous”. The colour schemes used in each magazine
is meant to represent power, wealth, desire and passion. It is
focused to women who are independent and in a middle class
environment, since most of the women in the magazine worked
their ways up in what ever industry they are in.

3. Front cover
This magazine is designed for Women and revolves
around Women’s glamour. It is designed to
appeal to the target audience is various ways.
The colour scheme is specifically designed to
appeal to Women. Firstly, the masthead is pink.
The colour pink is commonly associated with
Women and glamour. The title will also appeal
heavily to women. Stereotypically, Women are
actively seeking Glamour and the title sells the
magazine, Since it is portrayed as an ideology of
what Women want. The front cover also displays
various articles, which include “Easy beauty
tricks” and “How to eat, drink and not gain
weight”. The magazine also appeals to target
audience because of the articles, which glorify
women that are already known to be
“Glamorous”. The model on the front is Michelle
Obama, who is known to be a smart woman and
is an icon to Women in America. The model is
featuring a red dress, which is also a very
feminine colour and is associated with strength,
power, determination and passion. These are
some ideologies that are commonly wanted by
women, and this could heavily appeal to the
target audience, since the target audience are
women. Also, on the front cover, the language
used heavily appeals to women. For example,
“Cutest”. The articles featured on the front cover
are made to relate to Women’s problems, “How to
eat, drink and not gain weigh, yes, even during
cookie season”, and in the eyes of the target
audience, these are things that they can relate to.
The background of the magazine features snow

4. Contents
page
The contents page sticks to the idea of Glamour
and being glamorous. The colour scheme is
used very well to attract people to this
magazine. Firstly, the representation of colours.
Orange is a mixture of red and yellow, so it
combines the energy of red, and the joy and
freshness of yellow. Orange also represents
pleasure. The colour scheme is also reflected
on to the model. She is wearing a red shirt,
yellow belt, and yellow shoes. This shows
continuity within the magazine, and also
represents the attributes of the colours towards
the model. The model is a woman in her 20’s,
which also appeals to the target audience, since
women in their 20’s are aiming to look like this.
The model also takes up a look proportion of
her page, which may represent being bold and
dominant. The model can also be represented
as quirky because of her hair style, and NVC,
which may relate to the target audience. The
style of the context page is also very simplistic,
which represents it as a modern magazine,
which means that it is designed to look as good
and as fresh as you can. Also, the fact that it is
clean and simple, may represent that it is not
hard to look glamorous. These features will
heavily appeal to the target audience because
the style in today's society is quite retro and

5. Double page
spread
 The double page spread shows an
odd colour scheme, only showing the
colour orange. This firstly represents
continuity, since the magazine
revolves around having various
headers in orange. However, Orange
displays desire, pleasure and
domination. This appeals to the
target audience, because in the 21st
century these are stereotypically
some of the aims of women. Also,
the idea of the magazine “Glamour”
aims to help women with achieving
these goals, with the aims of the way
you look and dress. In the top right
of the article, it says “Fun Fearless
Female”, which emphasises this
point as well, as if it is a guide to
women to achieve their goals, or
perhaps even inspiration. The model
is looking directly at the reader,
which would appeal because to
them, it is seen as a direct approach.
The model is also wearing a fear
coat, which shows wealth and power.
This will heavily appeal to the target
audience because of the fact that
this just emphasises what they want
to achieve. The style of the double
page spread also represents the
simplistic modern approach. It uses
simple questions to interview the
model, and it represents it in a
simple to read and understand
format. This will appeal to the target
audience because there approach to