qwds

1. Evaluation question 3
 What kindof mediainstitutionmightdistribute yourmediaproductandwhy?
Afterconsiderableresearchintodifferentmediainstitutions,andthe differentmagazines
these institutionsalready distribute,Ifeel thatthe bestpublishersformy new music
magazine, andtherefore the twoinstitutions Ihave decidedtofocusonare Bauer Media
and Time Inc. UK.
I thinkBauerwouldbe a suitable choice asafterlookingata lotof magazine thatthe
companycurrentlydistributesforIfeel thatthere isa space for an indie rockmagazine such
as TEMPEST inwhichBauer couldtake on andhave few internal conflictsbetweenother
magazine companiesthatBaueralreadydistributesfor,asIdidn’tsee anyothermagazines
too similartomine inwhichIwouldbe indirectcompetition againstforthe same target
audience.Butalsotheyhave enoughexperience withmusicmagazinessuchasQ magazine
and therefore wouldbe well suitedandequippedtohelpdistribute mymagazine
successfully.Alsoitcouldbe seenas somethingnew forthe companyandwouldallow them
to branch outevenfurther.

2. Bauerpublishesforthree majormusicmagazines,Q magazine,MOJOandKerrang. Ithink Bauer
wouldbe suitable asall 3 of these magazinesshare similaritieswithmymagazine TEMPESTas they
focuson a similarmusicgenre inrock. Q magazine isone of Bauer’s mostsuccessful magazines,itis
one of the biggestmusicmagazinesinthe world,itwasfoundedin1986 and releasesnew issues
monthlyinthe UK. I feel Qmagazine andTEMPEST share a similartargetaudience inthe sense that
bothappeal to a youngeraudience thanmostmusicmagazines.Thismakesme confidentBauerwill
be a goodchoice as it showstheyhave experience workingwith ahuge magazine withasimilar
target audience tomine makingthe transitiontomymagazine a smootherprocess.
Time Inc. (previouslycalledIPCmedia) isone of the largestbrandedmediacompaniesinthe world
and currently publishes forthe hugelysuccessfulmusicmagazine:NME.itwas foundedin1968 and
reaches more than 130 millionpeople eachmonthacrossmultiple platforms andsells 350million
copieseach year. SimilarlytoBauermedia,Time Inc. alsohasexperience withmagazinesthat target
a youngeraudience thanmostmusicmagazines.One of these magazinesis NME.

3. NME isa Britishmusicjournalismmagazinepublishedsince 1952. It was the firstBritishpaperto
include asingleschart,inthe editionof 14 November1952. In the 1970s it became the best-selling
Britishmusicnewspaper.NMEissimilartomymagazine TEMPEST in the sense thatboth are UK
basedmusicmagazines andbothtargeta youngerportionof musicfans. Thiswill enableTime Inc. to
use a similarapproachto my magazine astheydidwithNME as we share a similartargetaudience.
Anotheradvantage of choosingBauermediatodistribute mymagazine wouldbe the factthatthey
have the abilitytouse cross-platformpromotiontoadvertise myproduct.Thisisthe case as Bauer
mediaownsa varietyof radiostationsincludingKissFM,whichreaches4.6 millionlistenersevery
week,meaningmymagazine canbe promoted tothe huge fanbase of KissFM. Thisis particularly
useful formymediaproductas KissFMalsoappealsto a youngertargetaudience meaningpeople
wholistentothe radiostationwill be more likelytobe temptedintobuyingmymagazine.
Howeverapossible disadvantage couldbe thatbyhavingothermagazine similartomine intermsof
musicgenre,theymightnotfeel thattakingonmy magazine isappropriate if itisgoingto cause rifts
betweenBauermediaandtheircurrentclientssuchasQ magazine whoare by far a largermagazine
than myself andwill obviouslymake Bauermore moneyandtherefore Bauerwillprioritisethese
companiesovermymagazine andperhapsidwantto choose a distributorthatwill show my
magazine the time,care andeffortitrequirestobe successful.