1. Question2
How doesyourmediaproductrepresentparticularsocial groups?
Since everymusicmagazine islikelytohave adifferentgenre,youwillneedtotargetitand
representsocial groupsindifferentways,sothatthe target audience willbe attracted.The wayin
whichI didthiswas byevaluatingthe class,age,genderandsexuality.
For class,because of mysurveys,Idecidedthatmy indie magazine wasmainlyfocusedonpeople
whoare middle classorstudents.If theyare inthe middle class,I’destimatethattheyhave aB
income,andforstudentsthere isnotreallymuchof an income.Althoughthe frontcovermodel,and
the double page model are bothwearingsuits,I’dbelieve thatthisisstill targetedinthatclass,
because itshowsthat theypossiblyhave aspirationstobe like that,andtheyare currentlyintheir
youth.Inturn, thiswill likelychallenge the studentstereotype.However,Ibelievethatforthe type
of genre of the magazine beingindie,itwillstillbe relevant.Anotherthingisthatonthe contents
page,I have deliberatelyusedamodel wearinga backwardscap,whichmay appeal topeople with
varioustastesinindie music,since indie housesaverylarge varietyof artists.
For the age,lookingatthe demographics,Ibelievethatsince theyare primarilytargetedatstudents,
the people whoare mostlikelygoingtobuythismagazine are goingtobe about18 to 26. So this
coverslate teenstolate 20’s. By havingan 18 year oldbuythe magazine,whichwoulddefinitelyfit
withmytarget market,since theyare mostlikelygoingtobe a student.Ialsothinkthat because
theyare students,itislikelythattheywill be attendingalotof festivalsandgig’s.Thiswill gowith
the motive thatstudentsare adventurous,andhave aspirations.These aspirationscouldbe counter
linkedtothe fact thatthe mainmodel iswearingasuit.
My magazine istargetedatbothmale and female,thereforeIamaimingto please bothof my
audience.One bigdownfall inmymagazine isthatIhave onlyusedmale models,andtherefore
womenmaynot wantto purchase the magazine,because theymaynotbe attractedto it. However,
inthe indie scene,especiallyrockindie,bandsverypopular,anditseemsthatbandsare dominated
by males.Basedonthe piecesIhave produced,itseemsthatmymagazine ismainlyfocusedtoa
male audience,andtherefore maylooklike thatitisspecificallydesignedformales.However,itis
reallyimportanttonote that people of these age groups,andpeoplewhoare into thisgenre of
musicare heavilymale andfemale,andtherefore itwouldbe unfairtorule outthe fact thatjust
because itprimarilyfeaturesmalesinthe pictures,womenwouldnotbe interestedinbuyingthe
magazine.
Sexualityisnotreallyconcernedwithmymagazine.Since itisa musicmagazine,itisaimedat
people of all sex’sandsexuality’s,because musicismusic,andif youlike it,thenlistentoit.
