The document analyzes and summarizes the design elements of digipaks for albums by Taylor Swift and Ariana Grande. For Taylor Swift's "Speak Now" album, the digipak uses purple, white and gold colors along with sparkly elements to create a magical theme representing her style of songs. The font and Taylor's dress convey confidence and lack of fear. For Ariana Grande's "My Everything" album, her innocent pose and title imply a feminine, love-focused album. Her name is emphasized more than the title to build her brand, and photos continue her girly, vintage image. Both digipaks keep designs simple yet effectively represent the artists and themes.

1. Digipak Analysis
A digipak is a CD case, usually made of card which
has several folding panes along with one or two
plastic holders for the disc inside.

2. Taylor Swift- Speak Now
Colour Scheme: The colours used on this album cover are a
combination of purple, white and gold, by using these three
colours it gives off a magical feeling for this album which
could even give us a hint towards her style of songs. As well
as this the sparkly dust which is surrounding the words also
represents the magical theme.
The font used on the front
cover of this digipak is quite
girly and unique as well as it
being in italic style. This helps
represent the magical side to
this album and also gives us a
taster that she is happy etc.
This mid shot of Taylor swift
in a purple dress tells us that
she is confident by her facial
expressions shown. This also
emphasizes the title of the
album “Speak Now” as her
facial expression shows she
isn’t afraid of anything
Because of Taylor’s album
we are able to identify that
her target audience is
teenage girls. This is
because of the colour
scheme, her own style and
the font represents who she
is. This makes it easier for
the audience to be able to
relate to her.

3. The background shows us an art piece, which
could also tell us that her songs within this
album are also an art piece and are something
she can relate too.
The CD itself emphasizes more of the album as there is eight hands shown which all
have a different later which spell out ‘speak now’. I think this image shows you that
people should never feel alone and can always have someone to speak. However it
could also show that Taylor is uniting with her fans and that they are not alone and
her music will show that she is there for them.
This side of the digipak for Taylor
Swift comes across with a vintage
style. This could show that her
album may also have a
unique/vintage theme to it as
well as its magical theme

4. The font on this back cover of the
album is quite similar to the front
with the curls in the lettering and
the italic style.
The colours used
within the side of
the album are also
very bright and
obvious which help
support her magical
theme. As well as
this they have used
a corner of a frame
in the bottom left
corner this also
supports the
magical/fairytale
theme.
Similarly to the front
cover, Taylor is wearing
a sparkly vibrant dress
and is looking away
from the camera. She is
also doing a very
similar pose to the
famous Marilyn
Monroe pose of her
dress flaring up in the
air. This could also
support the
fairytale/magical idea.
The production company is
shown to inform everyone
who will be distributing the
album.
Overall I think the design layout of this digipak is a
simple design. However it is also very effective as it
has given us a strong idea of what the theme of the
album is based around and the way Taylor Swift
represents herself.

5. Ariana Grande- My Everything
The pose Ariana Grande is
sat is makes her look quite
innocent, despite her legs
on show. Through this shot
and the title together is it
clear that is it feminine and
‘girly’ album which the
music within it is going to
be about love.
The font used on this front cover
of the digipak is shown in white
so it stands out from the
background. Both the title of her
name is printed in as small font
however her name is easier for
the audience to read than the
title of the album, implying that
her name is more important that
the album itself which creates
her a brand image.
Ariana is shown in a black and white
image which makes her stand out
from the purple background which
allows the audience to draw
attention to her more easily.
The use of herself instead of any type of
album artwork is a typical convection of a
pop artist digipak as with other genres the
artist give them something to follow where
as with pop artist it is mainly about
themselves and their image.

6. The photo use on the CD itself it from a shot within one of her music videos. In the
video she is seen with the projected shadows on her face so it allows the audience to
know that the person within her video is the same. As well as this the photo itself it
quite illuminating which grabs the audiences attention onto her. Further more the
pattern also reinforces the vintage idea as it appears like an old film footage and
camera on her face.
The CD also has a
similar colour scheme
to the front cover of
this digipak. This
creates a familiarity to
her audience and
makes them relate to
Ariana to girly colours
such as purple.
The close up of her face
can relate to Andrew
Goodwin’s theory and the
fact that institutions want
a lot of close ups in the
music video and therefore
the CD design as well.

7. The track list on the back of
the digipak does not
include any artwork. This
ties in with the simple
cover and image
throughout the whole of
the digipak. The black font
makes it easier for the
audience to read what
songs are featured and
follow it through on the CD.
The style of typography
used on this back cover
is also very simple in
relation to the rest of
the font. It is
stereotypically gender
neutral as it isn't
rounded and typically
girly but also not
squared off and
aggressive as you would
expect for a male target
audience.
At the bottom of the back cover the songs have been squared
off from the barcode etc. the reason for why this has been
done it because it is important that the audience read the
song list first due to a large amount of simplicity.
Overall the digipak itself is
shown in a simple way
through both layout of
design of it all giving the
audience a calm feeling
towards this album.