The key conventions of music videos according to Andrew Goodwin are: 1) The relationship between the visuals and lyrics, which can amplify, illustrate, or contradict the song. 2) The relationship between the music and visuals, where sounds can be seen being played. 3) Different music genres have distinguishing styles and symbols used in their music videos. 4) There is often voyeurism, especially in the portrayal of women, and close ups of the artist to satisfy record company demands. 5) Music videos may reference other videos, films, or texts through intertextuality.

1. Andrew Goodwin- Conventions
of a music video

2. Key features that distinguish music as
a form
• Relationship between visuals amplifying, illustrating or contradicting the
lyrics
• Relationship between the music and visuals
• Music genres have their own music video style and iconography
• There is likely to be voyeurism,particuarly in the treatment of women
• There’s a demand on the part of the record company for lots of close ups
of the artist
• Likely inter textual references, either to other music videos or to films and
texts

3. LINKS BETWEEN VISUALS
This is where the lyrics of the song match the visuals shown on screen. For
example.
Taylor Swift- Bad Blood the lyrics say “now we got bad blood” the visuals support
this as it shows the two girls fighting over something they are taking there anger
out on each other. Shown through a medium close up
B
The lyrics say “now we got problems
and I don think we can solve them. The
fire could symbolise the rage of the
girls and how a boy makes them stick
together

4. LINKS BETWEEN MUSIC AND VISUALS
• This is where the sounds that we can hear, we can also see being played
on the screen.
We hear a breaking sound and the sound
of fighting, this supports the visuals as it
shows two people having a physical
argument. Also the tense music supports
the visuals
The video includes rapping,
whenever we hear rapping we can
see the rapper himself

5. MUSIC GENRES
• These are the characteristics that Goodwin identifies to make up a music
videos genre, such as mise en scene, props. For example a rose can
represent romance. In the music video – Mean by Taylor Swift
The medium shot shows a goat and hay implying
country setting due to it looking like a farm. The mise
en scene of the setting are genre characteristics
close up of the banjo
clearly emphasise’s a
country genre
The long shot shows the scenery
of the country and the mise en
scene of the costumes to
emphasise country genre

6. VVOYEURISM IN THE TREATMENT OF
WOMEN
Voyeurism is the sexual interest in people engaged in intimate behaviour,
such undressing, male gaze.
The camera is panning her
body where she is completely
undressed, making her seem
as an object
The camera starts from the
bottom of her body and works its
way up to the top, this is the male
gaze, it is objectifying her as a
woman as we see her body
before her face

7. RECORD COMPANY DEMANDS
• The record label has demands according to Andrew Goodwin where there
is a lot of close ups of the stars in order too sell the video and support
their star image.

8. EEXAMPLE OF INTERTEXTUAL
REFERENCES
• BA
The bad blood music video has intertextual reference to James Bond films at the
beginning
Black leather plus
fighting is similar to
james bond