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1. FOUR FIVE SECONDS - RIHANNA.
Track name: Four five seconds.
Album Name: Anti
Artist Name: Rihanna
Genre: Soul Pop/Folk Pop
Release date: January 24, 2015
Writer and Produced by: West, McCartney, Mike dean , Dave
long streth and Noah Goldstein with an additional writing from
Kirby Lauryen, Ty dola sign, Dallas Austin and Elon Rutberg.
Record Label: Roc Nation
Type of Video: Performance Based
Length: 3:08
Director: Inez and Vinoodh

2.  CONCEPT:
 This is a performance based Music Video as
Rihanna and Kanye west are seen lipsync-ing
and performing with the lyrics throughout the
video.
 Rihanna has been shown as a sad girl, who is at
the same time crying.
 The whole video is Black and White and there is
no such narrative and storyline in the video.
 Both of them are wearing Denim shirts and
jeans.
 They are in a direct eye contact with the camera.
 Their expressions are very emotional and serious
as no humor has been seen in the music video.
 There is a white back ground throughout the
music video.

3.  Rihanna is lipsyncing and performing with the
beat of the song.
 She looks fed up from people taking her for
granted as the lyrics and her expressions are
totally related : “I think I've had enough, I might
get a little drunk.
I say what's on my mind, I might do a little time
Cause all of my kindness, is taken for
weakness”

4.  Her expressions of being fed up has been
shown when she rolls her eyes up.
 Paul McCartney has shown playing a guitar
throughout the video. He is facing his back in
the beginning of the shot and slowly faces
towards the camera.

5.  As the male singing part of the song comes,
the video shows Kanye West in a full zoomed
shot
 He is directly looking in the camera.

6.  He is lip syncing with actions with hands
which shows how aggressive and serious he
is which will make audience to get engaged
with this look by him.
 He is performing with the beat as shown
below:

7.  White background has been shown
throughout the video and its black and white
video.
 Full shots have also been taken.

8.  This look given by her with the eyes and her
expressions here personifies her in a
sexually attractive way according to Laura
Mulvey’s theory.

9.  Many jump cuts have been shown in the
music videos.
And the scene suddenly changes and jumps to
another scene.

10.  She has been shown as crying which indicates
how sad she is which creates a sense of
sadness in her.
 Extreme closeups of her face has been shown
as well.

11.  She is in a very light/plain glossy eye make
up which gives her a really plain look
according to her outfit and character shown
in the music video.

12.  Both of them Rihanna and Kanye West are
wearing Denim shirts.
 Both of them are wearing Timberland boots.