The music video for Taylor Swift's "Wildest Dreams" follows several pop music video conventions. It tells a love story, showing Taylor wearing fashionable costumes that appeal to her fans. It includes many close-up shots of Taylor singing to make the audience feel like they are there with her. The video also illustrates the lyrics with visuals, showing passionate moments between Taylor and the male actor. While it follows these conventions, it also challenges some by portraying Taylor as angry rather than happy and varying the timing of shots rather than using consistent cuts. This originality and departure from conventions demonstrates that a music video does not need to strictly adhere to theory to be successful.

1. Detailed Analysis (Taylor Swift Wildest Dreams)
Overall,the musicvideofor‘WildestDreams’generallyfollowsconventionsof apop musicvideo.
Firstly,concept/narrative isconventional forbothpopmusicvideosingeneral butmore importantly,
for Taylor’svideosingeneral.Thisisbecause itisbasedona love tragedy.Thisiseffectiveasit
makesthe audience enjoyhervideosmore astheyenjoythatgenre.
Anothergenre conventionthathasbeenfollowedisthe costumes
Taylorwearsare fashionable andfitwithinthe conceptof the
narrative.Thisisbeneficial asherfanslinkinwiththe clothesshe
wearsand aspire tobe like her.The costumesandthe environment
are usuallyneutral colourswithbrighttones.Thisconventionis
presentedbyherstarimage motif of her redlipstickandretrolook.
Thisis effective asithelpsthe audience make linksbetweenher
lipstickandherimage.
Additionally,the musicvideoalsoincludesalarge numberof close upshotsof the artist.This works
well asit showsthe audience herlipsinging,whilstgivingdirectaddress tothe audience.Thismakes
the audience feel apartof the musicvideoasif theyare there withher.
A furtherconventionthathasbeenfollowedif thatthere are quite
strongrelationshipsbetweenthe lyricsandthe visualsinanillustrative
way.For instance,asTaylorsings,“His handsare inmy hair”,the image
to the right isshownonscreen.Thisshowsa
passionate relationshipbetweenTaylorandthe
male actor. However,there isalsosome
example of amplifyingmedia.Forexample,whenTaylorsings,“Noone has
to knowwhatwe do”, the image to the leftisshownonscreen.Thiscan be
speculatedtorepresentthattheyare havingasecretrelationshipor
possiblyanaffair.However,thisimageisleftopentointerpretationtothe
audience.
A final conventionthathasbeenfollowedisthatthere are several
examplesof notionof lookingthroughcurtainsandmirrors(examples
demonstratedinimagespresentedtothe right).This makesthe audience
feel asthoughtheyshouldnotbe lookingbutintriguesthemtosee
furtherinsightintoTaylor’sprivate life.
However,thismusicalsochallengesconventionsinwayslike
portrayingthe artistin a happymood.Alternatively,inthe musicvideo,
“Wildestdreams”,Taylorisportrayedtobe quite angryand controlling.
Despite the negativesof this,itiseffective asitshowsheraudience thatshe is
like anormal personand how herlife isnotperfect.
A furtherconventionthatischallengedinthismusicvideoisthatthere isnosetnumberof beats
before the shotcuts.Thisshowsthere isnot a strong relationshipbetweenthe musicandthe
visuals.Conventionallyshotstendtocutbetween2-4countsbut inthisvideoitrangesbetween1-5
counts.Thisis effective asitunnervesthe audience inthe waysomuch so itcan be inferredto
representTaylor’semotionsinthe video.

2. A final conventionthatischallengedinthismusicvideoisthatthere are no intertextual references.
Thiscan be seentoportray heroriginalityasshe doesnotneedtocopy someone else’sidea.
From thiswe can conclude thata musicvideodoesnotneedtomeeteverypiece of criteriain
Goodwin’stheorytobe successful.ThisisevidentinTaylorSwift’svideofor“Wildestdreams”.