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Research into Similar Artists - DigiPak Analysis
1. Justin Timberlake’s 2014 album Similar Artists
‘The 20/20 Experience’ mostly
deals with the theme of romance.
Effective prop – eye test equipment,
putting forward the message of being
able to see clearly.
Large, basic font shows professionalism
and classic style.
Justin in a suit and tie, links to single
title ‘Suit & Tie’ and also makes him
look stylish and professional to appeal
to target audience.
Gold shows power and greatness,
contrasts with the black and
white.
2. Similar Artists 5 Seconds of Summer’s 2014 self-titled
album mostly deals with the
theme of being a teenager and love
and happiness. The 4 members of the band on the front of
the album cover show unity and
progression as in the future they can be
seen as they were before.
The band logo is present on
everything, and this shows that the
band are a worldwide brand and
can be recognised throughout
many countries.
The red cross over them is another logo of
the band, and it is recognisable by fans
throughout the world.
The cartoons behind them on the album
cover show immaturity, as they are still quite
young and this appeals to a younger
audience, as most of their fan base are
young girls.
The colour scheme changes for wherever the
album is released. This is the UK release of the
album and the colours signify power.
3. Michael Bublé’s 2013 album ‘To Be Loved’ Similar Artists
is another classic album release by Michael
Bublé and it has quite a neutral message.
Showing off lyrics and vocals. The image of Michael Bublé shows him
taking off a tie, showing he’s coming
out from the limelight to show off his
more relaxed, original standard.
The black and white colour of his
costume shows classicality (like his
voice) and this contrasts with the
orange-yellow of the background. This
has the connotation of warmth and
adds to his appeal.
The font is modern but
with a practical,
professional edge and adds
to the aesthetics of the
album cover and is clear
for all buyers to see.