This music video by The Script tells the narrative story of a father who works as a garbage handler to support his son. It shows the father dressing up before work to hide his true job from his son, finding toys in the trash to gift to his son, and their relationship. The video aims to represent the struggles of lower-income families and the efforts fathers make for their children. It uses various camera techniques and visual effects to tell the story and show the band's performance.

2. INTRODUCTION!
-Album Name: The Script.
-Artists/Writers: Danny O’donoghue, Mark
Sheehan and Glen Power
-Genre: Irish Pop rock
-Release Date: 29 August 2014.
- Directors: James Barry, Andrew Frampton, Mark
Sheehan and Danny O’donoghue
- Record Label: Sony Label Group.
- Length: 4:03

3.  Music Video type: Narrative Based and Performance based both
 Narrative: The key media concepts seen in this Music video shows a
story of a Man who is poor. He dresses up like an officer/banker and
leaves his home showing his son that he is going for work. On the way,
he changes clothes and wears clothes of a garbage handling guy and in
reality he works as a Garbage Handling guy. While doing his work ,he
finds toys from the Trash for his son, and he plans to gift him as he could
not afford such things. His son himself is shown as a lonely and a sad kid
who remains alone and does not like playing with friends but rather waits
for his father to return.
 Message: The message which is being shown is that how a father works
for his son and does efforts to make him happy and the efforts he does
for making his son live a good life. It shows how helpless he is and how
he pretends to be when he leaves his home in just because he does not
want to make his son feel bad about it.
 Representation: This music video represents the deprive classes and
shows how much effort they make for a living and what pain/problems
they go through.
 Target Audience: Any kind of audience can be targeted for example
male female both and any age group can be attracted to see such
scenes as many people will be attracted to this video as it shows feelings
of a guy who is helpless.

4.  This is also a Performance Based video as the
band performance is shown throughout the video
as well as the Narrative is shown too.

5.  The following screenshot shows how the guy
dresses up in a officer/banker look.
 The screenshot below shows how he
changes clothes according to his actual job.

6.  The video also shows how the kid felt
lonely and remained alone rather than
playing with his age fellows.
 The guy’s real job has been shown in the
screenshot below which clearly shows that
he was a garbage handler.

7.  The screenshot below shows while handling the
trash he finds a toy. A smile has been shown on
his face while holding the toy, which shows how
happy he is, as he plans of giving it to his son
and his son will be happy after receiving it.
 The screenshot below shows the love of him for
his son and how happy his son is after getting
the toy.

8.  The lyrics are directly linked with the scenes shown
in the music video: “When you've been fighting for it
all your life
You've been struggling to make things right.
That's how a superhero learns to fly”. There is a
relationship between the lyrics and the visuals
according to Andrew Goodwin’s theory as
throughout the words related to being “strong” has
been used.
 People shown in this music video are mostly dark/
black people as shown in the scenes below:

9.  Daylight as well as the night scenes are
shown.
 The night scene has been shown in a red
smoky effect and red lights in the background
while the band is performing.

10.  Technical Codes: Camera work/shots..
 As the Band performance is being shown, close ups of the
guitar and drums has also been shown in the video. As
guitar is the main instrument used for this Genre. Drums
are also shown.
 The performer has also been taken in a close up shot
while he is shown as singing and the background is out of
focus as rule of third has been used to give him a Heroistic
view.

11. The Flying Pigeons give a really beautiful look of the sky as the scene is
being changed. It is mostly seen in music videos as well as in the movies as
well.
Jump cut has been used in the screenshots below which is an editing
technique in which the sequential shots of the same object are taken from
camera positions.
After this scene, the
new scene starts
Immidiately.