The document analyzes various techniques used in the music video for Bridgit Mendler's song "Ready or Not". It discusses how the lyrics are visually represented, such as a scene of running down a mountain matching lyrics about "busting out". It also notes the tight synchronization between the music and visual cuts/movement. Genre characteristics like casual clothing and an upbeat, positive tone are discussed as fitting for Mendler's pop style. Close-ups and shots emphasizing Mendler's connection to audiences are analyzed. Finally, it touches on Mendler drawing from her previous Disney image while trying to establish a new look.

1. J O H R UL H A Q U E
BRIDGIT MENDLER-
READY OR NOT

2. 1. LINKS BETWEEN LYRICS AND
VISUALS
In this shot the artist says “I'm gonna
bust out” and the visuals shows she's
running down the mountain and
there are a group of people
following her running down. This is
symbolic of them “bursting out”. This
may also show that the artist has a
lot of power because everyone
followed her down.
This is a shot of the car going
away at fast pace. This
associates with the lyrics
because the artist says “hit the
gas quick”. This is associated
with the car so they could drive
faster.

3. 2.LINKS BETWEEN MUSIC AND VISUALS
An association that I recognized between the music and the visuals were
going together which emphasises the consistency of the music video. For
example there are over 100 cuts in this music video and each cuts are
placed with a certain beat. The shot changes every time the main beat
drops. Also the movement of the actors go along with the beat which
makes the music video run smooth.

4. 3.GENRE CHARACTERISTIC
Bridgit Mendler is from the pop genre and her clothing
demonstrates the genre as she is wearing casual clothes such
as jeans, vest, shirt, dresses, skirts and jewelry. This is a big part of
her image because it shows the audience the type of genre
they belong too. There were other genre characteristics' such
as the weather. Pop genre connotes positivity most of the time
instead of dull and depression so in the music video it was a
bright day with the sun shining which emphasises the positive
weather. Also the music video had an urban setting which is
another characteristic associated with the pop genre. The
director used a long shot to show the weather and the setting .

5. 4. NOTION OF LOOKING
In this shot the artist is looking right into
the camera which will be used to show
the connection she has with audience
and it shows that she keeps her
audience close to her.
This is a shot of the artist
running and a group of actors
following behind her. This is
used to create a sense of
idolising and that she is a role
model to many people.

6. 5. CLOSE UPS

7. INTERTEXTUAL REFERENCES
Bridgit Mendler intertextualizes with the Disney look
because of the sweet, angelic and honest
appearance that she carries. However this look will be
very hard to shake off or get rid off because she has
previously starred in a Disney show. This look was also
very hard to shake off for other Disney stars such as
Miley Cyrus and Selena Gomez.