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Textual analysis
Adele – Hello
• At the start of the music video,
there is a pull focus shown on the
car driving around a road towards
the house. This could suggest that
someone is waiting for her to
come towards the house
watching from a point of view
from the window. The colouring
in the video looks vintage and
retro, this suggests that the video
is going for an ‘old fashioned’
look. This may fit in with
Goodwin’s ‘Conventions of a
Music Video’ where he suggests
that visuals often have an
amplifying and illustrative
relationship to the music, as the
images shown suit the tone of the
song, which is quite dull and dark.
At the beginning one of the close
ups are a cup of tea, this is a sign
of comfort, suggesting that she is
down and upset about something.
At the beginning of the video the artist
is also taking sheets of old furniture,
this could suggest that she is leaving
the past behind and starting new.
However, in contrast it could also
suggest that she is going back to
something, for example, a past
relationship, going with the phone call
at the start of the video which is more
than likely going to be with the man
shown later on in the video.
• Throughout the start of the video Adel's
face isn’t shown until 1 minuet 15
seconds, and you can only hear her voice
on the phone and the blowing on the
wind, and her facial expression is hidden
from the viewer. At 1 minuet 15 seconds
there is a close up shot of the Adel's
expressionless face with her eyes open,
this could suggest that she isn't hiding
anymore and will face her problems. Her
expressions in this are miserable.
• The majority of the shots shown with the
man who is more than likely who the
song is about, these shots are dark and
dull in comparison to the shots of Adel
singing outdoors. Although these shots
are still dull due to the effect used
throughout the video they are still
brighter in comparison. This could
suggest to the audience that when she
was in the relationship she was unhappy
and the situation was dull.
• The majority of the shots shown with the
man who is more than likely who the
song is about, these shots are dark and
dull in comparison to the shots of Adel
singing outdoors. Although these shots
are still dull due to the effect used
throughout the video they are still
brighter in comparison. This could
suggest to the audience that when she
was in the relationship she was unhappy
and the situation was dull.

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Textual analysis

  • 2. • At the start of the music video, there is a pull focus shown on the car driving around a road towards the house. This could suggest that someone is waiting for her to come towards the house watching from a point of view from the window. The colouring in the video looks vintage and retro, this suggests that the video is going for an ‘old fashioned’ look. This may fit in with Goodwin’s ‘Conventions of a Music Video’ where he suggests that visuals often have an amplifying and illustrative relationship to the music, as the images shown suit the tone of the song, which is quite dull and dark. At the beginning one of the close ups are a cup of tea, this is a sign of comfort, suggesting that she is down and upset about something.
  • 3. At the beginning of the video the artist is also taking sheets of old furniture, this could suggest that she is leaving the past behind and starting new. However, in contrast it could also suggest that she is going back to something, for example, a past relationship, going with the phone call at the start of the video which is more than likely going to be with the man shown later on in the video.
  • 4. • Throughout the start of the video Adel's face isn’t shown until 1 minuet 15 seconds, and you can only hear her voice on the phone and the blowing on the wind, and her facial expression is hidden from the viewer. At 1 minuet 15 seconds there is a close up shot of the Adel's expressionless face with her eyes open, this could suggest that she isn't hiding anymore and will face her problems. Her expressions in this are miserable.
  • 5. • The majority of the shots shown with the man who is more than likely who the song is about, these shots are dark and dull in comparison to the shots of Adel singing outdoors. Although these shots are still dull due to the effect used throughout the video they are still brighter in comparison. This could suggest to the audience that when she was in the relationship she was unhappy and the situation was dull.
  • 6. • The majority of the shots shown with the man who is more than likely who the song is about, these shots are dark and dull in comparison to the shots of Adel singing outdoors. Although these shots are still dull due to the effect used throughout the video they are still brighter in comparison. This could suggest to the audience that when she was in the relationship she was unhappy and the situation was dull.