2. The album cover begins to create a brand identity through the use of pale
colours, this is conventional for the genre as the colours are feminine. A
white colour is used for the text and pale pink for the background, these
colours blend well together, allowing the text to stand out against the
background. These two colours are most likely to be used throughout the
products relating to the album which therefore creates a brand identify.
The font which is used in this is a sans serif font, this enables the album
cover to look more modern and up to date as this font would be more
appealing to the young target audience. This modern sans serif font will
most likely be used on any other product linked to this album cover to
create a brand identity, along with the colours.
The mise-en-scene in these also begins to create a brand identity, as the
costume of which the artist is wearing is rather revealing this enables the
audience to she her in an attractive way. Therefore through out the
products relating to the album the artist may be seen in this manner to
create a brand identity when mise-en-scene is concerned.
The image which is used in this, centres a lot of attention around the
artist. The image of the artist stands out as she has dark hair, dark
clothing and dark eye make-up on, as a light colour has been deliberately
used for the background this helps to make the image more eye-catching
and appealing to the target audience. Therefore other products relating to
the album such as a music video, the artist may be centre of attention
connoting her as important throughout.
This album cover firstly will appeal to the target audience through the use
of colours, the light and pale colours will attract the target audience as
these colours are stereotypically feminine and the majority of the target
audience for this genre are females. The colours used signify innocence,
purity and goodness, this is appealing for the target audience as they
often pride themselves in these things. Another reason this is appealing
for the target audience is due to the mise-en-scene and image, as they
have been deliberately done for the artist to be seen as attractive. This
meaning that the target audience may envy her due to the way she looks
which is therefore appealing for the target audience.
3. The colours used on the website is
very similar to the colours used on the
album cover, therefore creating a
brand identity. The same pale pink is
used for the background as well as
the same white colour used for all of
the text. However, the website colours
actually consist of whites, grey and
blacks until you begin to scroll which
is when the website beings to fill with
colour. As pink and whites signify
cleanliness, this could help emphasis
this. This also creates a brand identity
as the website is putting colour onto
something plain, which is also done in
the music video therefore creating a
brand identity.
Sans serif font is used on the album cover, as well as on the website the same sans serif font is
used. This is clearly creating a brand identity which is consistent throughout all products
relating to the album. This font again stands out against the background, and is appealing to
the target audience as it is modern and the target audience will be youthful and therefore this
font is eye-catching for them.
The same image is used for the website as on the album cover, this creates good brand identity
as the image is not similar it is exactly the same. This image is the main image and therefore
the largest, this attracts a lot of attention signifying she is important as it is her album website.
The costume within this image is again revealing therefore creating attraction which is
appealing to the target audience as they may also envy her for this. The image and mise-en-
scene therefore creates a brand identity from the album cover to the website.
4. The white background and the use of white props signifies the purity of the artist within these shots, this is
again creating the brand identity as white is used on the album cover and website. This shows consistency and
helps all the linked products to promote each other. This is appealing to the target audience as they will idolise
the artist, and the use of white colour will represent her a innocent.
The camera shots used in these shots (medium close up and a mid-wide shot), focuses on the artist ensuring
she is the most eye-catching out of everything in the shot. This again continues with the brand identity as on
the album cover and website the images have been deliberately done to ensure that the artist is the main
attraction, this has again been done throughout the video therefore connoting she is important.
This demonstrates how the brand identity is consistent throughout the album cover, website and music video.
5. In this image you can see that the white
colour is getting filled with many other
colours, on the website the black, white and
grey background gets coloured in as you
scroll and on the music video you can see
the white background getting filled with
colour just like on the website. This shows a
brand identity from the video to the website.
Again in this shot a focus pull is used to
ensure that the artist is the centre of
attention, signifying her importance. This
also continues the brand identity as this is
another feature which is consistent
throughout the video, website and also
album cover.
