This document analyzes and compares three pop music videos - Taylor Swift's "22", One Direction's "Live While We're Young", and an unnamed upcoming video from the author - in terms of their genre conventions. It notes that Taylor Swift's "22" video depicts a house party scene showing her having fun with friends without worrying about boys, featuring fashionable models and a retro color palette. It also discusses beach scenes being a common backdrop in pop videos. For One Direction's "Live While We're Young", the document highlights its use of bright colors, lights, outdoor scenery and inclusion of many people to emphasize the song's party theme.

1. Analysis of 3 Similar Products to Main Piece
Taylor Swift - 22
I decided to use Taylor Swift – 22 as one of the pieces I am going to analyse. I am using this
because it is in the genre of pop, therefore relating to my own music video as this is the
genre of it. There are many similarities throughout pop videos; the mise en scene is often a
main part in this. In this video at the beginning we see that Taylor Swift is with a group of
friends in which looks like a house party, showing an upbeat scene, equivalent to the music.
The song is about being with her friends, and not thinking about boys, we are able to see
this through the video as she is with a group of girls through the whole video, who seem to
be having a fun time, not caring about anybody else. The genre pop often shows fashionable

2. characters/models throughout their videos, which we can see to the in Taylor Swifts video.
The majority of the models throughout the video are very pretty and look like they’re having
a good time, relating to the song about not being bothered about their ‘ex boyfriends’. The
colours throughout the video aren’t bright, but all have a classy, almost sepia effect to them,
as if it was filmed in the 70s/80s. In lots of pop music videos there is often a beach scene,
which will be shown within the next videos I analyse. I think this happens quite a lot because
it’s an open space, therefore lots could happen at a beach, and also it’s an easy place to film
without having to create a backdrop. Toward the end of the video we are taken to a party
scene, showing the group of friends are going to have fun and party regardless of any
situation with boys. Taylor Swift is wearing cat ears, this could relate to her trying to be
sexy. The fact that she is at the front of the video and the focus is always on her obviously
shows that it is her song and makes you think the lyrics are about her. At the beginning of
the video she has a t-shirt on saying ‘not a lot going on at the moment’, because she is
displaying this for everybody to see shows she isn’t actually bothered that she hasn’t got a
lot going on in her life. Also it could link to her relationship status, because of the lyrics
used, stating that she doesn’t have a boyfriend at that moment, again because it is printed
on her t-shirt shows she doesn’t mind. Throughout the video she is dancing and over
exaggerating her singing, showing she is having fun and not interested in what anybody
thinks about her.
One Direction – Live whilewe’re Young

3. In the one direction video ‘live while we’re young’ as well as the previous analysed video
this has very much so met the genre conventions. We see this through the bright colours
and lights that have been used. All the characters are wearing bright clothing and the bright
lights are being projected onto the trees, effectively brightening up the scene. The scenes
are set in fields, and areas with lots of trees around them, because of the greenery this
brightens up the scene rather than just a plain backdrop/background. The video is filmed in
an open space, giving chance for lots of people to be involved, giving the scene a ‘party
theme’ emphasising the lyrics used in the song. Lots of girls are involved in the video,
showing that the band are popular with females, again we also see/hear this through the
lyrics of the song.