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1. communication methods pro forma(1)-3
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- 2. ASA Codes Number NameBrief Description 1 Compliance Make sure you don’t lie, don’t break the law and you don’t use any images that may be explicit in your advert. 2 Recognition of marketing communications Make your advert look like an advert, and make sure people know its an advert. 3 Misleading Adverts You can not lie about a product. 4 Harm and Offence The advert can not intend to offend a certain social group, person and may not contain disturbing imagery or content. 5 Children You can not promote dangerous behaviour in children or pressure to buy your product. 6 Privacy If you use a celebrity get their consent in writing. 13 Food, food supplements and associated health or nutritional claims You can’t promote poor dietary habits You can’t tell people your product has health benefits without proof to back it up
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- 4. Mind Map • Strengthsof using this method? you can list information or ideas and pair them with photos, this is helpful because it it gives you a clear direction of where the ideas might go. It helped me in my final design by letting me fully imagine what my poster would look like. • Weaknesses of using this method? Mind maps are not a creative way of expressing your ideas, which is a slightly disappointing because I want to show my creativity and how strong my imagination is. • Did you like using this method? Why? • I liked this method because it is one of the only methods that I have used since primary school.
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- 6. Mood Board • Strengthsof using this method The strengths of using a mood board is that it is very visual and helps you think and develop ideas, this is helpful because I can see previous coke posters and help myself develop new and more interesting ideas. • Weaknesses of using this method The weakness are that you can’t explain any of the reasons why you chose the picture, which is bad because I want to explain my reasons to give myself a better idea for why I chose it in the first place. Did you like using this method? Why? I think using a mood board is helpful because I helps me brainstorm up ideas using just pictures but lacks information to further explain why I chose them.
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- 8. Style Sheet • Strengthsof using this method? you can explore colours and fonts. • Weaknesses of using this method Not very creative. • Did you like using this method? Why? Not really, because its not interesting.
- 9. Layout Plan Ill tellyou what else helps…. a coke zero!
- 10. Layout Plan • Strengthsof using this method helps you to visualise the next steps towards your final poster, and you don’t have to stick to the layout exactly. • Weaknesses of using this method You don’t get much variety, it could prevent you from brainstorming s much! • Did you like using this method? Why? Yes because I can use it as a guide line for my final poster.
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- 12. Brainstorm • Strengths ofusing this method The strengths of brainstorming is that you can literally write what your thinking of on the page and I think that was helpful because we got quite a couple of ideas • Weaknesses of using this method The weaknesses of using this method is the fact that if you haven’t got any ideas you cant really do anything, which is disappointing because you don’t really have any initial ideas to throw around. • Did you like using this method? Why? I didn’t like using this method because I didn’t really have many ideas and as soon as we had an idea we stuck to it not giving us much variety.
- 13. Informal Pitch We willstart with a question to engage the listener “what is coke” followed by Coke being poured and fizzes “well coke is… its…well let me spell it out”. And the jingle goes..Music starts “C is for coke that brings friends together, O is for open this, can opening sound K is for keeping cool with a cola, ice cubes jingle in a glass E is for enjoy bliss” music dies down
- 14. Informal Pitch • Strengthsof using this method One of the strengths is that you can get spoken feedback from your tutor so that you can improve on parts that need improving, also it just helps you understand it more if you read it to someone. • Weaknesses of using this method One of the weaknesses could be that it was slightly difficult to present our pitch to our tutor because we didn’t fully understand the idea itself. Did you like using this method? Why? Yes because talking about my idea is better that putting it in writing.
- 15. Initial Reaction • Imust create an animated game by myself that promotes Coca-Cola. • It must be a certain on Photoshop, 320H by 480W. • Ways in which to produce ideas; -Initial Reactions .Writing your first reactions to what your creating. -Sketches .sketching ideas for what it could end up looking like. -Formal Proposal .A final mock-up of what your idea, who the target audience is and what the content of the game will be .
- 16. Initial Reaction • Strengthsof using this method The strengths of this method is that it helps improve and develop my understanding of starting a new project through listing essential tools like pixel dimensions & programme (Photoshop) • Weaknesses of using this method Some of the weaknesses could be that I didn't use the ideas from the initial reaction in my initial piece. • Did you like using this method? Why? Yes I did! As it increased my progress and knowledge on the project and lead on to greater things.
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- 18. Sketches • Strengths ofusing this method The strength of this method are you can properly able to show what your thinking of. • Weaknesses of using this method The weaknesses are that they might not show off your final idea. • Did you like using this method? Why? I liked using this method because I think drawing is a great way to communicate my ideas.
- 19. Formal Proposal • Strengthsof using this method – The strengths of this method is that it helps break down my ideas. • Weaknesses of using this method – I cant really talk about the content. • Did you like using this method? Why? I like this because structures my ideas
Editor's Notes
- #4 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
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