The document provides a summary of the Advertising Standards Authority (ASA) codes for advertising in the UK. It lists 13 codes and provides a brief description of each code. The codes cover areas like compliance with laws, identifying advertising as advertising, avoiding misleading claims, preventing offense or harm, restrictions around children, privacy issues, and health claims related to food and supplements.

1. Communication Method
Evaluation
Sydney Wratten

2. ASA Codes
Number Name Brief Description
1 Compliance Make sure you don’t lie, don’t break the law and you
don’t use any images that may be explicit in your
advert.
2 Recognition of
marketing
communications
Make your advert look like an advert, and make sure
people know its an advert.
3 Misleading Adverts You can not lie about a product.
4 Harm and Offence The advert can not intend to offend a certain social
group, person and may not contain disturbing imagery
or content.
5 Children You can not promote dangerous behaviour in children
or pressure to buy your product.
6 Privacy If you use a celebrity get their consent in writing.
13 Food, food
supplements
and associated
health or nutritional
claims
You can’t promote poor dietary habits
You can’t tell people your product has health benefits
without proof to back it up

3. Mind Map

4. Mind Map
• Strengths of using this method?
you can list information or ideas and pair them with photos, this is helpful
because it it gives you a clear direction of where the ideas might go. It helped
me in my final design by letting me fully imagine what my poster would look
like.
• Weaknesses of using this method?
Mind maps are not a creative way of expressing your ideas, which is a slightly
disappointing because I want to show my creativity and how strong my
imagination is.
• Did you like using this method? Why?
• I liked this method because it is one of the only methods that I have used
since primary school.

5. Mood Board

6. Mood Board
• Strengths of using this method
The strengths of using a mood board is that it is very visual and helps you
think and develop ideas, this is helpful because I can see previous coke
posters and help myself develop new and more interesting ideas.
• Weaknesses of using this method
The weakness are that you can’t explain any of the reasons why you chose
the picture, which is bad because I want to explain my reasons to give myself
a better idea for why I chose it in the first place.
Did you like using this method? Why?
I think using a mood board is helpful because I helps me brainstorm up ideas
using just pictures but lacks information to further explain why I chose them.

7. Style Sheet
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola

8. Style Sheet
• Strengths of using this method?
you can explore colours and fonts.
• Weaknesses of using this method
Not very creative.
• Did you like using this method? Why?
Not really, because its not interesting.

9. Layout Plan
Ill tell you what else helps….
a coke zero!

10. Layout Plan
• Strengths of using this method
helps you to visualise the next steps towards your final poster, and you don’t have to
stick to the layout exactly.
• Weaknesses of using this method
You don’t get much variety, it could prevent you from brainstorming s much!
• Did you like using this method? Why?
Yes because I can use it as a guide line for my final poster.

11. Brainstorm

12. Brainstorm
• Strengths of using this method
The strengths of brainstorming is that you can literally write what your thinking of on
the page and I think that was helpful because we got quite a couple of ideas
• Weaknesses of using this method
The weaknesses of using this method is the fact that if you haven’t got any ideas you
cant really do anything, which is disappointing because you don’t really have any
initial ideas to throw around.
• Did you like using this method? Why?
I didn’t like using this method because I didn’t really have many ideas and as soon as
we had an idea we stuck to it not giving us much variety.

13. Informal Pitch
We will start with a question to engage the
listener “what is coke” followed by
Coke being poured and fizzes
“well coke is… its…well let me spell it out”.
And the jingle goes..Music starts
“C is for coke that brings friends together,
O is for open this, can opening sound
K is for keeping cool with a cola, ice cubes jingle in a glass
E is for enjoy bliss” music dies down

14. Informal Pitch
• Strengths of using this method
One of the strengths is that you can get spoken feedback from your tutor so that you
can improve on parts that need improving, also it just helps you understand it more if
you read it to someone.
• Weaknesses of using this method
One of the weaknesses could be that it was slightly difficult to present our pitch to our
tutor because we didn’t fully understand the idea itself.
Did you like using this method? Why?
Yes because talking about my idea is better that putting it in writing.

15. Initial Reaction
• I must create an animated game by myself that promotes
Coca-Cola.
• It must be a certain on Photoshop, 320H by 480W.
• Ways in which to produce ideas;
-Initial Reactions
.Writing your first reactions to what your creating.
-Sketches
.sketching ideas for what it could end up looking like.
-Formal Proposal
.A final mock-up of what your idea, who the target audience is and what the
content of the game will be .

16. Initial Reaction
• Strengths of using this method
The strengths of this method is that it helps improve and develop my
understanding of starting a new project through listing essential tools like
pixel dimensions & programme (Photoshop)
• Weaknesses of using this method
Some of the weaknesses could be that I didn't use the ideas from the initial
reaction in my initial piece.
• Did you like using this method? Why?
Yes I did! As it increased my progress and knowledge on the project and lead
on to greater things.

17. Sketches

18. Sketches
• Strengths of using this method
The strength of this method are you can properly able to show what your
thinking of.
• Weaknesses of using this method
The weaknesses are that they might not show off your final idea.
• Did you like using this method? Why?
I liked using this method because I think drawing is a great way to
communicate my ideas.

19. Formal Proposal
• Strengths of using this method
– The strengths of this method is that it helps break down my ideas.
• Weaknesses of using this method
– I cant really talk about the content.
• Did you like using this method? Why?
I like this because structures my ideas