The document describes various communication and planning methods for advertising projects. It includes codes of conduct for advertising as well as descriptions of mind maps, mood boards, style sheets, layout plans, brainstorming techniques, sketches, and formal proposals. Strengths and weaknesses are provided for each method, as well as whether the method is liked and why. The overall document serves as a guide to different planning approaches for advertising design work.
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2. Codes
Number Name Brief Description
1 Compliance Compliance is working with the company and doing
what they ask/want and not breaking the law.
2 Recognition of
marketing
communications
Recognition of marketing communications is making it
clear that its an advert for the company you're
working with.
3 Misleading Adverts A misleading advert is an advert that advertises you
false information.
4 Harm and Offence Harm and offence means you can’t set out to offend a
specific group of people.
5 Children Adverts directed towards children mustn’t advertise
dangerous behaviour or force them into buying your
product.
6 Privacy Privacy makes it so you can’t use a celebrity without
having their permission.
13 Food, food
supplements
and associated
health or nutritional
You can’t lie about food or food related items or say it
has health benefits without proof.
3.
4. Mind
Map
Coca Cola
Their adverts are always themed
via events or seasons:
Halloween, Christmas, Easter,
Summer
Cokes branded with colours: Red
and White
Tends to have a slogan/tagline:
“Sign of good taste”, “Taste the
feeling”, “The coke side of life”
Includes the product: Can, Bottle
Caters to all ages
Colours Themes
Slogan
Audience
5. Mind Map
• Strengths of using this method
The strengths of using a mind map is its an easy
and clear way of writing down and looking at
your ideas.
• Weaknesses of using this method
Mind maps have no pictures.
• Did you like using this method? Why?
Yes, mind maps help examining a product
therefore they make it easier.
7. Mood Board
• Strengths of using this method
It helps you put pictures with your ideas to
reinforce them.
• Weaknesses of using this method
Mood boards have no words.
• Did you like using this method? Why?
I enjoyed using a mood board as its helpful to
look at pictures in the same area as your final
product.
9. Style Sheet
• Strengths of using this method
The strengths of using a style sheet is that it
helps with the look of your design.
• Weaknesses of using this method
A style sheet doesn’t have any words.
• Did you like using this method? Why?
Yes It was helpful seeing what the end result of
my poster could look like.
11. Layout Plan
• Strengths of using this method
The strength of a layout plan is that it shows a
variation of what the poster could be.
• Weaknesses of using this method
Its not a finalised version and you might not know
how you want to assemble it.
• Did you like using this method? Why?
I enjoyed doing the layout plan as its crucial to
finishing the product.
12.
13. Independent Brainstorm
Coca Cola
Radio Advert
Sounds to record:
Can or bottle being
opened, A seagull,
A sizzling
barbeque, festive
bell ring, An owl,
An egg being
cracked.
Audience:
16 to 19
year olds. Slogan:
Taste the feeling
Be really refreshed
Cool contrast to a
summer sun.
Theme:
Summer/ Beach
theme or
Christmas/
Halloween/
Easter theme or
birthdays and
new years.
Kit/ Props:
Microphone to
do the voiceover
and sounds.
Voiceover:
Charismatic and
informative.
Brand
Recognition:
Add with Coca
Cola at the end
of the slogan.
14. Independent Brainstorm
• Strengths of using this method
A strength of an independent brainstorm is writing
your ideas on the page.
• Weaknesses of using this method
No images so you can’t have a visual representation
of your ideas.
• Did you like using this method? Why?
It’s personal so you don’t get your ideas influenced
by another persons.
15. Group Idea Generation
Coca Cola
Radio Advert
Theme:
Summer/ Football.
Sounds to record:
A whistle,
Someone kicking a
ball, A seagull,
Someone saying
its hot, Opening/
pouring a Coca
Cola beverage,
Crowd cheering, A
coke jingle.
Audience:
16 to 19 year
olds.
Voiceover:
Say it like a football
commentator would.
Slogans:
Coca Cola was
made for heat.
Brand Recognition:
Coca Cola jingle at the
end.
Kit/Props:
Microphone to do the
voiceover and
sounds.
16. Group Idea Generation
• Strengths of using this method
Working in groups helps by combining ideas.
• Weaknesses of using this method
You’re not using all your own ideas.
• Did you like using this method? Why?
Yes because it’s nice working as groups.
18. Informal Pitch
• Strengths of using this method
Getting conformation that your ideas are good from
a third party.
• Weaknesses of using this method
A weakness would be you don’t have to think as
much as others.
• Did you like using this method? Why?
Yes this method was fine it helped order the idea.
19. Formal Proposal
• Strengths of using this method
It organises your ideas.
• Weaknesses of using this method
It is quite time-consuming.
Did you like using this method? Why?
Yes this method was easy and even easier to
read.
20.
21.
22. Initial Reaction
I’m looking forward to this project because
I like drawing and it will be nice to learn
how to animate because I've never done it
before. I haven’t got an idea yet.
23. Initial Reaction
• Strengths of using this method
Its basically a diary so its easy to write your
ideas down.
• Weaknesses of using this method
Tedious and takes up time.
• Did you like using this method? Why?
I’m in the middle on it, it’s a bit boring but it
helps with your thoughts.
25. Sketches
• Strengths of using this method
Its easy to get your ideas out.
• Weaknesses of using this method
It is very time-consuming to use.
• Did you like using this method? Why?
This method was fun to use as I like drawing.
26. Formal Proposal
• Strengths of using this method
It plans out your product and helps you visualise
it.
• Weaknesses of using this method
It’s very time-consuming.
• Did you like using this method? Why?
Yes it’s an organised way to plan your ideas.
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
