The document discusses various communication methods for planning advertising projects, including mind maps, mood boards, style sheets, layout plans, and brainstorming techniques. It provides codes and brief descriptions for compliance standards relating to advertising content. The document also includes examples of using different planning methods for a poster advertising campaign targeting 16-19 year olds with an autumn theme.

1. Communication Methods
Planning
Caffrey Browning

2. Codes
Number Name Brief Description
1 Compliance An advertisement must not: be misleading, contain
indecent content, or break any laws.
2 Recognition of
marketing
communications
An advert must be clearly recognisable as such,
some examples are marking ”#ad” on social media
sites, using slogans and making the product
dominant in any pictures.
3 Misleading Adverts The advertisement must not lie about the functions,
price, or any health benefits.
4 Harm and Offence Advertisements must not intentionally attempt to
attack or offend a person or group, this includes
disturbing imagery or content.
5 Children When marketing to children the advertisement
must not promote dangerous behaviour or pressure
a child to buy a product .
6 Privacy People, including celebrities, must provide written
consent to appear in an advertisement.
13 Food, food The advertisement must not promote poor dietary

4. Mind Map
Poster
Audience
Colour
Images
Theme
Autumn
Warm colours;
Reds, Oranges
and browns
Frost on bottle
16-19 year olds
Autumnal
images
Pumpkins

5. Mind Map
• Strengths of using this method
-clearly written ideas that can be re-read when needed
-Tracks thought process better than mood board
• Weaknesses of using this method
-Without visual aid ideas can be harder to think up
-it’s slightly more time consuming than a mood board
• Did you like using this method? Why?
I liked the method due to the clearly written ideas

6. Mood Board

7. Mood Board
• Strengths of using this method
-Using pictures made it easier to think of ideas
-looking back on it later could give an idea that you didn’t think of
previously
• Weaknesses of using this method
-due to there being no written down ideas they could be forgotten
easily
-if the project was a joint project, or got taken over by another
person they may not see what you see
• Did you like using this method? Why?
Personally I found this to be the easiest method as the visual
aids helped me come up with ideas quickly that could be
explored with ease

8. Style Sheet

9. Style Sheet
• Strengths of using this method
-It is a quick way to get a feel for a project
-you can copy the colours using photoshop
• Weaknesses of using this method
-there is less to work with
-it could take a while to make
• Did you like using this method? Why?
In my opinion this is the weakest of the four options
as there is less to work with

10. Layout Plan

11. Layout Plan
• Strengths of using this method
-easy to redo in photoshop
-allows for a ”rough sketch” style of planning
• Weaknesses of using this method
-It seems somewhat pointless.
-you have to pursue a single idea or do multiple layout plans
• Did you like using this method? Why?
I personally didn’t like this method due to finding it somewhat
pointless, because if I already had that much of the poster in
my head I could have made a mood board and been done
significantly quicker, in professional work I can see the appeal
however I would use this alongside something else like a
mood board rather than using layout plans exclusively

13. Independent Brainstorm
Christmas Theme: Bells Jingling, Christmassy music
Morning Theme: alarm beeping, Birds chirping, coke can
opening, slurp noise, upbeat music kicks in, “Coca cola – A great
way to start your day".
Dungeons and Dragons: epic fantasy music in the background,
"The mighty dragon rears its head and prepares for a devastating
attack" *Breathe in roar* "what do you do?" Panicked discussion
between maybe some other ideas "I prepare an icestorm" "I nock
an arrow" then the bard says something along the lines of "I use
Cola of quenching!" *Can opening* *breathe out roar stops
suddenly* *sound of fire being put out by water* [slogan] (win
every battle with coca-cola, cocal-cola …

14. Independent Brainstorm
• Strengths of using this method
– It gets ideas on the page quickly
– It can be used to quickly find issues with ideas
• Weaknesses of using this method
– Time consuming
– Doesn't take in multiple points of view
• Did you like using this method? Why?
I found this method useful as it let me experiment with
ideas quickly and easily.

15. Informal Pitch
• Strengths of using this method
– Identifies weaknesses
– Takes in multiple points of view
• Weaknesses of using this method
– Rough drafts might be harder to understand
– Requires at least one additional person
• Did you like using this method? Why?
This method was good as it gave useful insight from a
second/third party.

16. Formal Proposal
• Strengths of using this method
– It's a definitive plan of the ad within depth looks at the
potential issues with making the ad such as who it might
offend
– It would allow for you to get a response from the company
you are advertising
• Weaknesses of using this method
– It takes a while to do
– It isn't doable unless you already have a plan
• Did you like using this method? Why?
It allowed for accessible information and allowed me to see any
shortcomings in my plan so far.

18. Initial Reaction
A simple platformer similar in style to Mario
where the player walks towards the right side of
the screen collecting coke cans and jumping on
the heads of enemies.

19. Initial Reaction
• Strengths of using this method
– It's quick
– It's easily readable
• Weaknesses of using this method
– It has no visual aids
– Can't track thought process easily
• Did you like using this method? Why?
I felt this method was good, It feels more like taking notes
on an idea and you can easily come back and add more.

20. Sketches
Large mouth looks angry.
Enemy modelled after a Pepsi
can.
The characters are simple
to replicate the style of
older video games, this
also makes them easier to
animate.
The character has no arms
to make it look better
when he picks up a
powerup
The Powerup allows the
player to shoot blasts of
cola out of the can with
limited uses

21. Sketches
• Strengths of using this method
– It allows you to visualise your ideas and tweak them if they
don't work.
– It is more fun than other methods.
• Weaknesses of using this method
– It's time consuming as I am inexperienced with the
software.
– Due to there being no writing it can be hard to keep track
of your thought process, however this could be solved by
taking notes alongside this method.
• Did you like using this method? Why?
I didn't like using this this method, although it was fun, I feel that I
didn't get much accomplished.

22. Formal Proposal
• Strengths of using this method
– It is a good way to put your idea into words that is understandable to
other people while also allowing you to look at any potential issues.
– It would allow the company you are advertising for to tell you of any
issues they have with your idea and propose changes.
• Weaknesses of using this method
– It can be difficult to think of possible issues that could arise in the
project.
– It has no visual elements which would be useful when working in
visual media rather than audio media
• Did you like using this method? Why?
I thought this method was fine however I don't think it is the best
when it comes to working in a visual medium.