Joshua Kohn is a student studying sportscasting who is exploring potential career paths and developing his personal brand. He enjoys having fun while completing tasks and is not afraid to learn new skills. His goal is to find a job in sports media within the next year utilizing his personality to create an entertaining broadcast experience for fans. He recognizes his inexperience and plans to build his skills and network within the sports industry through internships, events, and developing his online presence.

1. PERSONAL BRAND EXPLORATION
Joshua Kohn
Project & Portfolio I: Week 1
September 3rd, 2021

2. I am a hard working, goal driven person who also
loves to have fun. I will always take on any task
that’s given to me and find a way to make it as fun
for myself as possible, while also making sure the
task is done properly and in a timely fashion. I’m not
afraid to learn new skills and try new things. My fun-
loving attitude and desire to be the best I can are
my biggest strengths I can bring to an organization.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Media & Content Manager
• Broadcast/Digital Content
Manager
• Video Production Assistant
BRAND ARCHETYPE – My brand
archetype is the Entertainer. These job
titles would fit my brand perfectly, as I
would be able to utilize my personality
to bring a fun gameday experience to
fans.
Content Distribution for Sports Media
Picture Relevant
to Your Industry
Goes Here

4. Sports fans and Sports VPs
TARGET AUDIENCE
Anna Stolzenburg
Outreach Plan:
• I will make sure to have portfolio that is full of all the work
I’ve done Full Sail.
• I will apply to this company through their company site
when a position I’m interested in becomes available.
• I will follow up with this person via email about 2-3 business
days after making initial contact
Director of Social Media
Strategy at Pegula Sports and
Entertainment
Bill Voth
Outreach Plan:
• To reach this person, I would make a trip to their
headquarters, based in North Carolina.
• I would apply to this company in person, showcasing my
portfolio.
• I would follow up with this person by calling their business
phone 2 business days after the initial contact.
Director of Content and
Broadcasting at Carolina
Panthers
Dustin Lamendola
Outreach Plan:
• I would make a presentation to send this person so they
could view my credentials.
• I would reach out to this person either via email or in person,
so I could showcase my portfolio
• I would follow up with this person via email or phone call 3
business days after showing my portfolio
Director, Content and
Entertainment at San Jose
Sharks

5. GOALS
Short Term: 2023
• Find a job in the sports field and grow my brand
‣ Post about sports related topics on social
media, creating a larger following for myself
and getting my brand more known.
Mid Term: 2028
• Become a household name in the area that I’m
working in
‣ Grow my brand bigger by this point so I
become a household name in the local area,
with gaining credibility throughout the
country
Long Term: 2043
• Become a household name throughout the country
‣ Grow my brand massively and become
known by sports fan around the country and
possibly even throughout the world.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Computer Skills
SOFT
HARD
Novice / Adept / Expert
Assembly Knowledge Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Flexibility Novice / Adept / Expert
Computer Skills
SOFT
HARD
Novice / Adept / Expert
Skills using Adobe Software Novice / Adept / Expert
Organization Novice / Adept / Expert
Teamwork Novice / Adept / Expert

7. I help the audience enjoy their gameday
experience by providing a fun and
personable broadcast that no other
announcer in the industry can.
PROMISE

8. CREDENTIALS
Work Experience:
• Junior Lead at Derrick Corporation
• Junior Job Captain at Millington Lockwood
Education:
• Sportscasting, B.S., Full Sail University (2023)
Awards:
• Perfect Attendance at Derrick
Corporation 2018, 2019
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Anna Stolzenburg
Industry Experience:
• 11 Years
Education:
• B.A. Broadcast and Digital Journalism and Political
Science, Syracuse University, 2012
Leadership Experience:
• Next Generation United Board Member
• Director of Social and Digital Content Strategy
Skills and Proficiencies:
• Social Media - 31 endorsements
• Editing - 26 endorsements
• Public Relations - 11 endorsements
Joshua Kohn
Overall Online Presence:
• 500+ connections, banner image customized, very
professional headshot, very detailed profile, six
published articles, customized LinkedIn URL
• Grade: Superior, 90 out of 100
Industry Experience:
• Zero
Education:
• B.S. Sportscasting, Full Sail University, 2023
Leadership Experience:
• Junior Lead at Derrick Corporation
• Junior Job Captain at Millington Lockwood
Skills and Proficiencies:
• Time Management - 1 endorsement
• Determination- 1 endorsement
• Problem Solving - 1 endorsement
Overall Online Presence:
• One connection, banner image is not customized,
headshot is not very professional, not a detailed
profile, no published articles, is active on other social
media, LinkedIn URL is not customized
• Grade: Poor, 20 out of 100

10. COMPETITION
Bill Voth
Noteworthy Experience:
• Founder of Black and Blue Review
• Director of Content and Broadcasting
Joshua Kohn
Industry Experience:
• 15+ years
Education:
• B.S. Public Communications, Syracuse University,
2001
Skills and Proficiencies:
• Social Media - 43 endorsements
• Media Relations - 40 endorsements
• Social Media Marketing - 33 endorsements
Overall Online Presence:
• 500+ connections, banner image is customized,
professional headshot?, very detailed profile, three
published articles, is active on other social media,
their LinkedIn URL is customized?
• Grade: Superior, 95 out of 100
Industry Experience:
• Zero
Education:
• B.S. Sportscasting, Full Sail University, 2023
Leadership Experience:
• Junior Lead at Derrick Corporation
• Junior Job Captain at Millington Lockwood
Skills and Proficiencies:
• Time Management - 1 endorsements
• Determination - 1 endorsements
• Problem Solving - 1 endorsements
Overall Online Presence:
• One connection, banner image is not customized,
headshot is not very professional, no very detailed
profile, zero published articles, is active on other
social media, LinkedIn URL is not customized
• Grade: Poor, 20 out of 100

11. BRAND POSITION
For sports fans who enjoy a fun and interactive
gameday experience, I provide a gameday
experience that is unlike any other because I am
as enthusiastic and as passionate as every fan
that is watching and attending the game!

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Pegula Sports and Entertainment
‣ 2022 | Buffalo, NY
• 2022 NHL Draft
‣ June 2022 | Montreal, QC
• 2022 NFL Draft
‣ April 2022 | Paradise, NV
Digital Marketing
• Primary Content: I will be creating short videos and
infographics based on the draft selections.
• Primary Tools: I will be creating a lot of my content using
Adobe software and most of it will be distributed on Twitter,
Facebook, Instagram, and TikTok
• Website: I’ll use my website to showcase all content I would help
create for PSE, further expanding my portfolio and showcasing my
skills.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will be looking for a highly motivated and highly
creative mentor who will challenge me and has an
equal sense of motivation. 02/2022
Formal Education
• Sportscasting, B.S., Full Sail University (2023)
Technical Skills
• Computer Skills - PSE, 02/2022
• Skills using Adobe - PSE, 02/2022
• Affiliate Marketing - PSE, 02/2022
Soft Skills
• Organization - PSE, 02/2022
• Teamwork - PSE, 02/2022
• Creativity - PSE, 02/2022

14. Joshua Kohn
You know how it feels like a sports broadcast is unemotional and you’re not
really connecting with the broadcasters? Well, what I do is add my own
emotions and passion as a fan, just like yourself, into every single sports
broadcast. In fact, my broadcasts have more viewers than anybody else
that’s on the network.
“

15. REFERENCES
PSE Internship Posting,
https://www.teamworkonline.com/multiple-
properties/buffalosports/pegula-
sports/internship/buffalo-sabres-bandits-media-content-
internship-1990680
Carolina Panthers Job Posting,
https://www.teamworkonline.com/multiple-
properties/tepper-sports-entertainment-jobs/carolina-
panthers/broadcast-digital-content-manager-1989631
San Jose Sharks Job Posting,
https://www.teamworkonline.com/hockey-
jobs/sharkssports/san-jose-sharks/pt-video-production-
assistant-1991297
Dachman, Jason (2020). Behind the Scenes With NBC’s
Sunday Night Football Operations Team SVG News.
Retrieved from
https://www.sportsvideo.org/2020/09/21/behind-the-
scenes-with-nbcs-sunday-night-football-operations-team/
Full Sail (2017). Announcing Full Sail University’s Dan
Patrick School of Sportscasting. Full Sail Stories
Retrieved from https://www.fullsail.edu/about/full-sail-
stories/announcing-full-sail-universitys-dan-patrick-
school-of-sportscasting
Anna Stolzenburg LinkedIn Profile,
https://www.linkedin.com/in/annastolzenburg/
Bill Voth LinkedIn Profile,
https://www.linkedin.com/in/billvoth/
Dustin Lamendola Twitter,
https://twitter.com/TheCrazyLlama/status/124737348997
7221121
Dustin Lamendola LinkedIn Profile,
https://www.linkedin.com/in/dustinlamendola/