Kristian Snow presents his unique brand appeal, skill sets, and development goals to becoming a leader in the entertainment industry.

1. PERSONAL BRAND EXPLORATION
Kristian Snow
Full Sail University, Project & Portfolio I: Week 3
April 20, 2019

2. This maverick film producer was
raised in the turbulent nation of
Haiti, where he developed a strong
passion for ethics & results. His +10
years of volunteering as a creator,
leader & advocate in film are proof
of his passion to influence pop
culture. His ambitions have most
recently brought him to study
Entertainment Business at Full Sail
University with the dream to one
day manage a studio of his own.
IDENTITY

3. Potential Job Titles:
• Advertising & Promotions Manager
• Public Relations Specialist
• Film Producer
Maverick Archetype
I’m bold, driven and thinking beyond
the box. That’s because results
matter, and as an independent thinker
I care about what is effective over
what looks nice. My passion is in
rebuilding what has fallen apart.
Brand Manager for small Haitian businesses in Florida
PROFESSION

4. New Haitian Business Owners in Miami
• DEMOGRAPHICS
25-40yrs managers with medium to low
income who are predominately male, of
Haitian descent, and first generation
immigrants to Florida from Haiti.
• PSYCHOGRAPHICS
Entrepreneurs who are patriotic to Haiti,
but marketing to Americans in family
oriented local businesses. Leans toward
Christian beliefs, digitally inept, and
conventionally minded. Loves attending
Haitian music events.
• IDEAL AUDIENCE MEMBERS
• Philippe Metellus, Manager (Kalalou)
• Odilon Celestin, President (C&M Sweet
Bakery)
• Katyana André, Manager (Madame
Sara)
TARGET AUDIENCE
Kalalou Caribbean Bar & Grill
C&M Sweet Bakery
Madame Sara

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Launch a Haitian branding service company.
‣Connect with, and send a complete service
options package to +30 potential clients.
Mid Term: (2025)
• Expand services to national film & television.
‣Measurable 15% increase in client profits,
with +100 film advertising contracts
delivered by December 31, 2025.
Long Term: (2040)
• Establish a vertically integrated film studio in
Haiti producing media with independent
marketing & distribution channels.
‣100% fully-funded studio with +5 year-
round staff and $100,000 in yearly revenue
through multiple revenue streams by
December 31, 2040.

6. Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Film Production 85%
Adobe Creative Suite 93%
Time Management 82%
Public Speaking 90%
SOFTHARD
Drupal 0%
Accounting 19%
Professional Writing 66%
Communication 75%
SOFTHARD SKILLS ANALYSIS

7. I help Haitian entrepreneurs launch
successful businesses in America by
bridging cultures with opportunities
through marketing & management
services
PROMISE

8. Work Experience:
• 8 years volunteer service as media
communications director for YWAM
• 3 years as film producer of the 16
episode Haitian TV series Bon Fruit.
• 3 months digital marketing of Running
For Grace
Education:
• Discipleship Training School, University of the Nations
• School of Digital Filmmaking, University of the Nations
• Entertainment Business, B.S., Full Sail University (Exp. 2020)
Awards:
• Honor & Merit award for cultural
investments to Saint Marc, Haiti
CREDENTIALS

9. COMPETITION
Shruti Shah
Industry Experience:
• 2 years senior executive for social media
• 1 yr sr. social media executive
• 10 months marketing head
Education:
• Current student enrolled in Entertainment Business,
M.S. at Full Sail University
• 4 years at University of Mumbai
Leadership Experience:
• 3 years leading digital & social media marketing
Skills and Proficiencies:
• Advertising - 14 endorsements
• Brand Management - 13 endorsements
• Media Planning - 8 endorsements
Kristian Snow
Overall Online Presence:
• +500 connections, banner image not yet customized,
amateur headshot, some quantifiable details
throughout profile, no articles published, URL not yet
customized, active on LinkedIn, irrelevant social
media,
• Grade: Average, 65 out of 100
Industry Experience:
• +6 years film production in Haiti
• +8 years volunteer service & teaching
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
• School of Digital Filmmaking at U. of the Nations
• Journeyman Internship at GVS
Leadership Experience:
• Producer of a 16 episode, 8 hour TV show
• Director of Media Communications for +8 years
• Honor Award from film company & St. Marc’s mayor
Skills and Proficiencies:
• Film Production - 16 endorsements
• Television - 13 endorsements
• Editing - 11 endorsements
Overall Online Presence:
• 190 connections, banner image customized,
professional headshot, detailed summaries
throughout profile, no written articles published,
customized URL, sporadically active on personal
social media accounts, thorough & extensive content
on Youtube. No personal website.
• Grade: Notable: 73 out of 100

10. COMPETITION
Michel Myc Cooper
Industry Experience:
• 4 years manager
• 4 years marketing
• 1 year director of digital communications
• 1 year presenter
Education:
• Communication & Media Studies B.S. at Institute
Francais de Presse.
• Communication & Media Studies B.S. at Faculty des
Sciences Humanes Haiti
Leadership Experience:
• 4 honors & awards
• Television presence on Techtech show
Skills and Proficiencies:
• Marketing - 21 endorsements
• Social Media - 21 endorsements
• Online Marketing - 18 endorsements
Kristian Snow
Overall Online Presence:
• +500 connections, banner image not customized,
professional headshot, quantifiable details
throughout profile, inconsistencies & poor sentence
structure throughout, some articles, URL customized,
highly active following on social media.
• Grade: High, 85 out of 100
Industry Experience:
• +8 years of film production, volunteer
service & teaching in Haiti
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
• School of Digital Filmmaking at U. of the Nations
• Journeyman Internship at GVS
Leadership Experience:
• Producer of a 16 episode, 8 hour TV show
• Director of Media Communications for +8 years
• Honor Award from film company & St. Marc’s mayor
Skills and Proficiencies:
• Film Production - 16 endorsements
• Television - 13 endorsements
• Editing - 11 endorsements
Overall Online Presence:
• 190 connections, banner image customized,
professional headshot, detailed summaries
throughout profile, no written articles published,
customized URL, sporadically active on personal
social media accounts, thorough & extensive content
on Youtube. No personal website.
• Grade: Notable: 73 out of 100

11. BRAND POSITION
Empowering Haitian businesses to succeed
through relatable brand management that
attracts US consumers.
“Little by little, a bird builds its nest”
This saying is a common Haitian proverb

12. Industry Events & Organizations
• 2019 Haiti Tech Summit
‣ April 27 | Miami-Dade, FL
• Haitian American Chamber of Commerce of Florida (HACCOF)
‣ Individual Professional Membership | Miami
• HABEXPO Vendors/Sponsors Networking event
‣ May 30, 2019 | Randolph, MA
Digital Marketing
• Primary Content: est. Youtube channel called Zwazo fe Nich
with 5-10 min. episodes sharing easily digestible tips &
resources on how Haitian businesses can relate to American
audiences. 1 episode every 2 weeks; with a complimentary
blog post & LinkedIn article.
• Primary Tools: FB, Instagram, Whatsapp & Youtube- promote
through 20 sec. feature clips; LinkedIn - network with industry
pros and publish bi-weekly articles highlighting the video
content. Instagram- publish quotes from the videos every
week.
• Website: Full Sail digital portfolio site to showcase school work;
use a personal website with my name for my blog & Youtube
channel, It will also include pages to showcase my previous
work and services I can provide.
NETWORKING & MARKETING

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a senior-level entrepreneur with +20 yrs of
experience in marketing & management to serve as
a sounding board & cheerleader. Upholds Christian
values, intercultural experience preferred. Dec. 2019
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in August, 2020
Technical Skills
• Drupal 7 Essential Training; Lynda.com, Sep. 2019
• SEO: Keyword Strategy - Lynda.com, June 2019
• Complete all Youtube Creators Courses - Creator
Academy, May 2019
• Accounting Foundations: Budgeting - lynda.com,
Aug. 2019
Soft Skills
• Learn to Write Marketing Copy - Lynda.com, Nov. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Build relationships with local Haitian business like
Kalalou Caribbean Bar & Grill, starting June, 2019
• Coaching & Developing Employees - Lynda.com, Nov.
2019

14. Kristian Snow
You know how Haitian businesses
struggle to connect with the resources &
relationships of the American culture? Well,
what I do is modernize their personal brand &
marketing strategy to reach those American
consumers. As a cultural ambassador, I broaden their
opportunities and train them to use industry-leading resource tools. In
fact, in my +8 years of volunteer work in Haiti, I’ve produced nationally
televised content and won an honors award. Viewers contacted me
almost daily throughout the year just to say thank you, and this
fanbase is still growing!
“
”

15. REFERENCES
Birch-wrapped basket with tulips and daffodils [Photo] (2011)
Retrieved from https://www.pinterest.com/pin/
743516219711983364/
Boxing Gloves HAITI [Photo]. (2019). Retrieved from https://
www.amazon.com/flagsandsouvenirs-Boxing-Gloves-HAITI/
dp/B00K7JEU2S/
Cooper, M. (2019). Michel Myc Cooper LinkedIn profile.
Retrieved April 20, 2019 from https://www.linkedin.com/in/
coopertechtech/
HABEXPO Vendors/Sponsors Networking Event. (2019).
Retrieved April 20, 2019 from https://www.eventbrite.com/e/
habexpo-vendorssponsors-networking-event-5302019-
tickets-60147645226
Haitian American Chamber of Commerce of Florida. (2019)
Retrieved from http://www.haccof.com/memberapplication/
Haiti Tech Summit 2019 (Roadshow to Miami) (2019)
Retrieved from https://www.eventbrite.com/e/haiti-tech-
summit-2019-roadshow-to-miami-tickets-56560291354?
aff=ebdssbeac
Kat. (n.d.). How one entrepreneur Is promoting Haitian
businesses on the web. Retrieved from http://
kreyolicious.com/haitian-businesses/23802
Onetonline.org. (2019). Summary report for: 11-2011.00 -
advertising and promotions managers. Retrieved April 20,
2019 from https://www.onetonline.org/link/summary/
11-2011.00
Onetonline.org. (2019). Summary report for: 27-3031.00 -
public relations specialists. Retrieved April 20, 2019 from
https://www.onetonline.org/link/summary/
27-3031.00Onetonline.org. (2019). Summary report for:
27-2012.01 - producers. Retrieved April 20, 2019 from https://
www.onetonline.org/link/summary/27-2012.01
Product of the day: Madame Sara’s handcrafted gourmet
creole sauce (2014) L’Union Suite. Retrieved from http://
www.lunionsuite.com/product-of-the-day-madame-saras-
handcrafted-gourmet-creole-sauce/
Robinson, R. (2019). 9 skills every entrepreneur needs to
master. Retrieved from https://www.thebalancesmb.com/
skills-every-entrepreneur-needs-to-master-4123858
Shah, S. (2019). Shruti Shah LinkedIn profile. Retrieved April
20, 2019 from https://www.linkedin.com/in/shrutishah10402/
Wainer, A. (2014). Andrew Wainer: harvest haitian
entrepreneurial spirit. Retrieved from https://www.sun-
sentinel.com/opinion/fl-xpm-2014-06-21-fl-viewpoint-
haitian-immigrant-20140621-story.html
Youtube Creators - browse the catalog. (2019). Retrieved from
https://creatoracademy.youtube.com/page/browse?
sortType=duration&viewType=course