This is the first assignment that will be published to my online portfolio. In this assignment, I defined my brand identity, learned how to market my brand, and deciphered areas that can be improved upon. Utilizing the information here, I built my brand and created my online presence.
My Brand is for Athletes, Artists, Authors, and Movie Stars who require a 24/7-365 days a year dedicated Press Agent | Promoter |Publicist. I provide a unique military organizational lifestyle of commitment to success. Just as I served my country with unbridled allegiance, I will provide my client with the same level of dedicated sacrifice to achieve your desired level of accomplishment.
The presentation provides an insightful look at my goals and professional identity. It emphasizes how crucial it is for me to communicate my goals and aspirations, creating relationships with people who share those interests. I've been inspired to update my LinkedIn profile to reflect the fact that my professional journey began with my academic endeavors.
Personal Brand Exploration of Shane SalcedoShaneSalcedo1
This a presentation that I put together for my Project and Portfolio 1 class in December of 2022.
It looks into the beginning stages of my brand's awareness and development. It will serve as the starting basis for my brand as I continue to move through my Sportscasting degree program at Full Sail University.
Though it may not be updated after the initial posting, I encourage you to reach out if you have any questions or wish to ask about updates.
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This is the first assignment that will be published to my online portfolio. In this assignment, I defined my brand identity, learned how to market my brand, and deciphered areas that can be improved upon. Utilizing the information here, I built my brand and created my online presence.
My Brand is for Athletes, Artists, Authors, and Movie Stars who require a 24/7-365 days a year dedicated Press Agent | Promoter |Publicist. I provide a unique military organizational lifestyle of commitment to success. Just as I served my country with unbridled allegiance, I will provide my client with the same level of dedicated sacrifice to achieve your desired level of accomplishment.
The presentation provides an insightful look at my goals and professional identity. It emphasizes how crucial it is for me to communicate my goals and aspirations, creating relationships with people who share those interests. I've been inspired to update my LinkedIn profile to reflect the fact that my professional journey began with my academic endeavors.
Personal Brand Exploration of Shane SalcedoShaneSalcedo1
This a presentation that I put together for my Project and Portfolio 1 class in December of 2022.
It looks into the beginning stages of my brand's awareness and development. It will serve as the starting basis for my brand as I continue to move through my Sportscasting degree program at Full Sail University.
Though it may not be updated after the initial posting, I encourage you to reach out if you have any questions or wish to ask about updates.
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Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
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Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
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2. .
IDENTITY
Picture of You
Goes Here
I am a vivacious 47-year-old woman that loves sports. The
mother of one gorgeous 25-year-old daughter and now a precious
5-month-old granddaughter. With 19+ years’ experience as a
Dermatology nurse and currently 3 years in as a flight attendant,
the desire to present empathy, educate, and work with people has
always been my passion. I am originally from Milwaukee,
Wisconsin and have been residing in Houston, Texas for the last
7 years and love it!
The level of tenacity, humbleness, education, open-mindedness,
and fun-loving character I dish out, defines the confident woman
I am today. I value perseverance, diversity, honesty, and loyal
behavior as being goal oriented is a focus for me. This will allow
me to provide my vision, knowledge, purpose, passion for sports,
and goals in my brand to gain trust in my audience.
3. PROFESSION
Potential Job Titles:
• Sports Reporter
• Sideline Reporter
• Broadcast Writer
BRAND ARCHETYPE – My Brand
Archetype is the ”Girl Next Door
AKA, Realist, Friend, Everyman. I
go about work differently by being
open-minded, positive, and
demonstrating a determined
character. The desire to have a
good reputation when interviewing
players/coaches is ideal.
[Courtside Reporter} for [ESPN/NBA TV]
Picture Relevant
to Your Industry
Goes Here
4. [Sports Reporter Recruiters]
TARGET AUDIENCE
Rosalind Moore
Outreach Plan:
• I would plan to contact this individual by means of
LinkedIn or on the ESPN careers website.
• I would send a private message with my resume
attached and a note informing her of my desires to be
employed by ESPN and how I would be a great fit.
• I will follow up with her post her reply to my message or
my resume. I will ask for the phone number where she
can be reached in efforts to speak on the phone.
PROFILE
PICTURE
[Community Engagement
Specialist] at [ESPN]
Ari Cohn
Outreach Plan:
• Explain one task you will complete to
prepare for initial contact with this person.
• Explain one method or mode of
communication you will use to make your
initial contact with this person.
• Explain one manner and timeframe in which
you will follow up with this person.
PROFILE
PICTURE
[Senior Recruiter, CBS
News/NBA] at [CBS]
Jacob Ullman
Outreach Plan:
• I would begin by following Mr. Ullman on LinkedIn in
efforts of obtaining the best option to communicate with
him.
• My method of communication will be what he provide
for me to contact Mr. Ullman or I will send an email with
PROFILE
PICTURE
[Sr. Vice President, talent &
production] at [Fox Sports]
5. GOALS
• Customer Satisfaction and Financial Performance
Index would be key KPI’s to on target with.
Mid Term: (2023)
• Specific goal I want to achieve in mid term is to be
shadowing at NFL Fox or ESPN-NBA to enhance my
sports reporter skills to land a position in one of those
organizations.
• KPI I will use to measure progress towards reaching
my goal is assuring I understand the internal process
quality and being open minded to learn everything. I
give myself until February 2023 and should be
offered a position by then based on my goal driven
attitude.
Long Term: (2025)
• Specific goal I want to achieve in long term is
becoming one of the next great sideline or courtside
reporters.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Creation & Editing---Skill 1
SOFT
HARD
Adept /
Adobe After Affects/You Tube Expert
Web Page Creation & Imovie Expert
Analyze and Interpret News & Info
Received from various sources
Adept
Utilizing Template for Shot Sheets
SOFT
HARD
Expert
Access to understanding Premire
Pro, Rush, IMovie
Adept
Observing and providing
accurate info
Expert
Verify with higher up or seasoned
Sports Reporter
Expert
7. I help individuals do their best by leading by example.
[WHO] [WHAT] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience:
• SportsCasting Student that aspires to be
a sports reporter for the NBA or NFL
• Dermatology Medical Assistant 19+ years
experience, educating patients for key
psoriasis biologic injections. Derm team
Lead
• Currently a Flight Attendant 3+ years to
date. Received a High Five recognition
for being one of the best flight attendants
Education: Sportscasting
Certificate, Full Sail University, year
2022
Awards: Received a High Five Recognition
for being “one of the best fight attendants to
work with.” Voted by a pilot.
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
11. BRAND POSITION
For ALL SPORTS FANS who desire factual and
entertaining sports reporting, I provide a personable, fun-
loving, positive debating atmosphere related to sports
reporting. You should believe my statement as my
knowledge of pro basketball and football is astounding
along with my clear/concise communication of the game.
TENACITY, HUMBLE, SPORTS KNOWLEDGE
12. NETWORKING &
MARKETING
Digital Marketing
• Primary Content: what type of content will you create and publish
online? Think about the different types of content that would
coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you use
to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving forward
to help you build your brand awareness online?
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certification programs you intend to complete w/ dates.
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
14. ROSITA JACKSON
You know how hard it is to earn a good reputation? Well, what I do
is display sports reporting at a high level of confidence and
research. In fact, my goal is to earn a reputation by doing difficult
things well!
15. REFERENCES
alind-moore-8921b013a/ Retrieved from
errecruiting
ews and Television
ewsandtelevision
ent, Production and Talent Development at Fox
nIn/foxsports
from: www.gettyimages-espn-
s Reporters
org/link/summary
ESPN.com/highrespictures/sportsreporterjobs
Retrieved from: https://www.espn/disneycareers-sportsreporting.com