The document is a personal branding exploration by Reese Ford for a project at Full Sail University. It outlines Ford's background growing up in a small town and overcoming hardships through sports. It identifies Ford's potential career paths in sports media and establishes a brand archetype of "The Sage" to spread knowledge. It also includes goals, skills, credentials, competition comparisons, and a plan to network and market himself professionally in the sports broadcasting industry.

1. PERSONAL BRAND EXPLORATION
Reese Ford
Project & Portfolio I: Week 1
February 5, 2022

2. As someone who is from a small town, I want to
make my family and area proud by pursuing my
dream. When I was young, I knew I wanted to be
involved in sports in anyway. At the age of 12 I was
diagnosed with hip dysplasia and have had 5
surgeries since then. This journey of being from a
small town and overcoming hardships has taught
me a lot of discipline and made me very self
motivated.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Producer and Director
• Broadcast announcer
• News Analysts, Reporters,
and Journalists
BRAND ARCHETYPE –
Being known as ”The
Sage” all that matters
to me is teaching
other people and
spreading my
knowledge.

4. [
TARGET AUDIENCE
Kevin Hull
Outreach Plan:
• Before contacting Kevin, I will make sure of providing my
current status and plan.
• I will contact Kevin using LinkedIn and show my interest
of speaking more professionally over phone or through
email.
• I will be following up with Kevin right away showing my
eager to learn and work.
PROFILE
PICTURE Sports Media lead and Associate
Professor
Olivia Eisenhauer
Outreach Plan:
• One task I will complete is studying the Pac 12 and
proving my knowledge.
• I will contact Olivia through LinkedIn.
• I will follow up with Olivia awhile after contacting because
it is not my number one choice.
Sports Broadcaster Pac 12
Network
John Eads
Outreach Plan:
• Before my initial contact with John, I will show John the
relation I have of where and who he works for.
• Two ways I will reach John is through LinkedIn and trying
something different by calling into is Radio.
• I will follow up with John immediately because of my
interest in working for WAER radio.
PROFILE
PICTURE
Radio Broadcaster and WAER
Radio

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Be hired in the broadcasting profession.
‣ There are currently only about 45,000
broadcasters.
Mid Term: (YEAR)
• Be financially stable with a house working for a top
company. .
‣ Average salary of a sports broadcaster $62,750.
Long Term: (YEAR)
• Starting a family, working in sports TV. Also, with my
own podcast.
‣ Starting a podcast called All the Above.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Media
SOFT
HARD
Novice / Adept / Expert
Marketing Novice / Adept / Expert
Digital Production Novice / Adept / Expert
Editing Novice / Adept / Expert
Technical Director
SOFT
HARD
Novice / Adept / Expert
Director Novice / Adept / Expert
Broadcasting Novice / Adept / Expert
Writing Novice / Adept / Expert

7. I will do as much as possible to help anyone
fulfill their dreams.
PROMISE

8. CREDENTIALS
Work Experience:
• Volunteer work in school studio
• On air work front and behind
camera
Education:
• )Dan Patrick School of Sportscasting Full Sail University
Awards:
• Midlakes Athletic Leadership Club Member
of the Year
• 9 Varsity Letters

9. COMPETITION
Andy Masur
Industry Experience:
• WGN Radio AM 720
• Pre/Post Game Host, play by play
Chicago White Sox
• Play by play announcer/ Show
Host/Reporter
Education:
Bradley University Bachelor of Science (BS), Mass
Communications/Radio & Tv
Leadership Experience:
• Pre/post game host
• Sports voice over artist
• Teacher at Illinois media school called Sports Emphasis
Skills and Proficiencies:
• Radio- 99+ endorsements
• Radio Broadcasting- 65 endorsements
• Broadcaster- 69 endorsements
Reese Ford
Overall Online Presence:
• 500+connections. Banner image customized. Professional
headshot. Very detailed. 0 published articles, Twitter
Instagram and Facebook. LinkedIn URL customized
• Grade: Superior 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Working in studio at Full Sail Live
• Personal Assistant for Tunnels to
Towers film crew
Education:
• Dan Patrick school of Sportscasting Full Sail University
Leadership Experience:
• Coaching 7th grade basketball team in High School
• Was apart of my High School athletic leadership club
Skills and Proficiencies:
• Broadcast Writing – No endorsements
• Broadcasting - No endorsements
• Producing - No endorsements
Overall Online Presence:
• Zero online connections. Banner image is customized.
Profile headshot. Includes current status and college. No
articles. Instagram. No custom URL. Grade: Poor
• 20/100

10. COMPETITION
Jackson Faulknor
Noteworthy Experience:
• 1 year as the Head of Community Service at Delta XI
chapter of Alpha Sigma Phi Fraternity
• Managing a Restaurant for two years, handling day to
day tasks while communicating with and creating
relationships with the crew
Reese Ford
HEADSHOT
Industry Experience:
• Over 100 hours of experience at Dan
Patrick Studio
Education:
Dan Patrick School of Sportscasting Full Sail University
Graduated at Suffolk County Community College with associates
degree
Skills and Proficiencies:
• Public Speaking – 0 endorsements
• Team Building- 1 endorsements
• Adobe Creative Suite- 0 endorsements
Overall Online Presence:
• 4.3k connections from Alpha Sigma Phi, no other
connections. Professional headshot. Profiules not very
detailed. No published articles. Active on Instagram and
Twitter. LinkedIn URL not customized
• Grade Poor 20/100
Industry Experience:
• Working In Studio at Full Sail Live
Education:
• Dan Patrick School of Sportscasting Full Sail University
Leadership Experience:
• Coached 7th grade basketball team in High School
• Apart of School athletic leadership club
Skills and Proficiencies:
• Broadcast writing - 0 endorsements
• Broadcasting- 0 endorsements
• Producing- 0 endorsements
Overall Online Presence:
• Zero online connections. Banner image is customized.
Profile headshot. Includes current status and college. No
articles. Instagram. No custom URL. Grade: Poor
• 20/100

11. BRAND POSITION
For anyone who takes my advice I will provide tips,
tricks, and my IQ to spread knowledge because I
have been involved in a lot of real-world
experiences. By using what I have to offer I promise
I will impact you in a positive way to get you started
on your journey.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Five Ways to Use the Biggest Sporting Events for Acquisition and
Retention
‣ February 17 Online
• Careers & Education in Sport Summit
‣ March 30 Online
• Maintaining Your Maintenance Roadshow
‣ February 23 Online
Digital Marketing
• Primary Content: I would like to create personal
accomplishments. Current and career work status. Also, future
plans within profession. Details of how I want to impact people
• Primary Tools: I will use my LinkedIn profile to network. I will
upload all achievements and industry creations.
• Website: I will use my digital portfolio to represent my brand.

13. PROFESSIONAL DEVELOPMENT
Mentor
• My mentor is my brother Travis. He is a successful
entrepreneur with five different companies in Los Angeles
California
Formal Education
• Dan Patrick School of Sportscasting
Technical Skills
• Take a Media class May 2023
• Take a marketing class, May 2023
Soft Skills
• Broadcast writing class February 2022

14. Reese Ford
Did you know there are 6.5 million people unemployed? Well, what I want to
do is reduce that number and push people to pursue their dreams. In fact, 93%
of people don’t find their dream job.

15. REFERENCES
O*Net online. O*NET OnLine. (n.d.). Retrieved
February 7, 2022, from
https://www.onetonline.org/
Ford. (2022). LinkedIn. Reese Ford.
https://www.linkedin.com
Masur. (2022) LinkedIn. Andy Masur
https://www.linkedin.com
Faulknor. (2022) LinkedIn. Jackson Faulknor
https://www.linkedin.com
Haul. (2022) LinkedIn. Kevin Haul
https://www.linkedin.com
Eads. (2022) LinkedIn. John Eads
https://www.linkedin.com
Eisenhaur. (2022) LinkedIn. Olivia Eisenhaur
https://www.linkedin.com