Zachariah Venn is exploring a personal brand as a sports broadcaster. He has skills in learning quickly, working hard, and taking responsibility. His goals are to become a local sports radio broadcaster after graduation in 2023, then join ESPN by 2028 and become their head broadcaster by 2038. He has experience in high school sports broadcasting and as an Amazon assistant manager. His target audiences for outreach include human resources executives at Bonneville International, Fox Corporation, and iHeartMedia.

1. PERSONAL BRAND EXPLORATION
Zachariah Venn
Project & Portfolio I: Week 1
October 29, 2021

2. I, myself, feel as if I have different qualities and
skills that differ me from others. I tend to be able
to learn quicker than others and have always
been complemented on my hard work with no
matter what career I am in. Some of my big core
values and principles are respect and treat
others as you want to be treated. I have been
working since I was 12 years old and had to
learn responsibility at a very young age taking
care of my brother and sister daily. On a
personal level, I'm a very caring and friendly
individual. I am an absolute sports nerd and
have loved sports my entire life. I can sit down,
watch, and analyze any game in my vicinity.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcers and Radio
Disc Jockeys
• Broadcast Technicians
• Camera Operators, Television,
Video, and Film
BRAND ARCHETYPE – Throughout my
work career I have had the ability to learn faster than
others in my positions. Also, I have always put myself
in a mental state to work the hardest I can within my
ability. I always take responsibility for my work, good
or bad. I am also a very friendly and personable
person. These go hand in hand with my “Hero” brand
archetype.
Sports Broadcaster for ESPN
This Photo by Unknown Author is licensed under CC BY-
SA

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Beth Brewer
Outreach Plan:
• One task I will do is do some research on the company
to ensure I know what the company morale is.
• My initial method of content would be reaching out
through LinkedIn.
• I will follow up with Beth as soon as possible to show I
have great time management and that will be via email
or if possible over a phone call.
PROFILE
PICTURE
Senior Vice President,
Human Resources at
Bonneville International
Natasha Valani
Outreach Plan:
• As someone who regularly watches sports on Fox, I will
make sure I see what the best way of communicating
with a big company is.
• To make my initial method of contact, I will reach out
through LinkedIn.
• My follow up will be through email and within the first 24
hours of Natasha reaching back out to me.
N/A Senior Vice President,
Human Resources at Fox
Corporation
Heather Lopez
Outreach Plan:
• Since I am not expiernced with iHeartMedia, I will do
my research on the company to make sure I know what
the company is about.
• I will reach out via LinkedIn to make my initial method of
contact.
• I will make sure to follow up with Heather within the first
24-48 hours to show I am responsible.
Senior Vice President,
Human Resources at
iHeartMedia

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Become a sports radio broadcaster for a local radio
station
‣ I will grow my brand online and publish content
on my YouTube that shows my skills with
sports knowledge and broadcasting.
Mid Term: (2028)
• Become part of the ESPN team
‣ I will use my skills and knowledge I learned
from college and past careers to grow into the
ESPN team.
Long Term: (2038)
• Become head sports broadcaster at ESPN
‣ Taking the abilities and knowledge I adapted to
with being on the ESPN team, I will use them
to grow myself to the team and the world.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
Adobe Programs Novice / Adept / Expert
Leadership Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Camera Skills
SOFT
HARD
Novice / Adept / Expert
Broadcasting Skills Novice / Adept / Expert
Creativity Novice / Adept / Expert
Reporting Novice / Adept / Expert

7. I help the world stay up to date with sports
by providing my best in my career as a
sports broadcaster!
PROMISE

8. CREDENTIALS
Work Experience:
• Assistant Manager at Amazon
• Head director of sports media in high
school
Education:
• Sports Broadcasting, B.S., Full Sail University (2023)
Awards:
• Numerous placement awards for images
and videos done during my photography
class in high school.
Picture Relevant
to Your Industry
Goes Here
This Photo by Unknown Author is licensed under CC BY-SA

9. COMPETITION
Stephen A. Smith
Industry Experience:
• ESPN
Education:
• Winston-Salem State University
Leadership Experience:
• Journalist/Commentator at ESPN
• Sports Specialist at Fox Sports
Skills and Proficiencies:
• Diverse
• Hard Hitting
• Hard Working
Zachariah Venn
Overall Online Presence:
• Custom LinkedIn profile with being well known for his
sports casting
• Grade: Superior, 100 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• High School Lead in sports
entertainment
Education:
• Full-Sail University
Leadership Experience:
• Assistant Manager at Amazon
• Coach for high school soccer team
Skills and Proficiencies:
• Responsible
• Outgoing
• Friendly
Overall Online Presence:
• Professional Headshot
• Grade: Poor?, 15 out of 100

10. COMPETITION
Tim Tebow
Noteworthy Experience:
• College Football Analyst at ESPN
• Co-Founder of Campus Legends
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• ESPN
Education:
• University of Florida
Skills and Proficiencies:
• Personable
• Hard worker
• Diverse
Overall Online Presence:
• Personalized LinkedIn with professional headshot
• Grade: Superior, 100 out of 100
Industry Experience:
• High School Lead in sports
entertainment
Education:
• Full-Sail University
Leadership Experience:
• Assistant Manager at Amazon
• Coach for high school soccer team
Skills and Proficiencies:
• Responsible
• Outgoing
• Friendly
Overall Online Presence:
• Professional Headshot
• Grade: Poor?, 15 out of 100

11. BRAND POSITION
For industries within sports broadcasting who are
looking for sports specific broadcasters, I provide
a hard-working mindset and friendly attitude from
the fan side of sports because I have the
credibility from previous careers during and after
high school
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• KTAR Internship
‣ January 2022 | Phoenix, Arizona
• ESPN Internship
‣ Spring 2022 | Bristol, Connecticut
• iHeartMedia Internship
‣ November 2021 | Phoenix, Arizona
Digital Marketing
• Primary Content: I will create a sports talk show through my
YouTube channel talking about current day sports news.
• Primary Tools: I will use TikTok and Twitter as my main
methods of promoting my content and YouTube page.
• Website: I will attach videos snippets of my talk show to show
my experience.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has experience in the sports
broadcasting world whether that’s via the radio or on
TV.
Formal Education
• Bachelors in Sports Broadcasting from Full Sail
University (2023)
Technical Skills
• Lead director for high school sports casting, 2013-2015
• Photography and video camera skills, 2013-current
• Broadcasting experience from high school, 2013-2015

14. Zachariah Venn
You know lack of hard work and determination? Well, what I do is work
harder than others and show determination in my work. In fact, I have led
different teams in different roles at multiple careers.

15. REFERENCES
Quick search for: Sports+broadcaster. O*NET OnLine. (n.d.).
Retrieved October 30, 2021, from
https://www.onetonline.org/find/quick?s=sports%2Bbroadcaste
r.
Heather Lopez - LinkedIn. (n.d.). Retrieved October 30, 2021,
from https://www.linkedin.com/in/heatherlopez.
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Natasha Valani - LinkedIn. (n.d.). Retrieved October 30, 2021,
from https://www.linkedin.com/in/natasha-valani-1758a418.
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
https://www.linkedin.com/in/brewerba/. (n.d.). Retrieved
October 30, 2021.