This document provides details on Matthew Kerr Wilson's personal brand exploration to become a sports radio host. It outlines his background, skills, credentials, competitors in the field like Colin Cowherd and Dan Patrick, potential job titles and target audience. His goals are to become a full-time affiliate host with Fox Sports Radio by 2022, a network analyst by 2024, and nationally syndicated host by 2026. He plans to network at industry events, create content for social media and podcasts, and continue developing technical and soft skills through mentorship and education to achieve these goals.

1. PERSONAL BRAND EXPLORATION
Matthew Kerr Wilson
Project & Portfolio I: Week 1
October 31, 2022

2. My name is Matthew Kerr Wilson, Lexington
Kentucky native, and small business owner now
pursuing my dream is becoming a sports radio
host on a national syndicated level.
IDENTITY
Picture of You
Goes Here

3. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Business to Business Relations (Global Market Level)
SOFT
HARD
Novice / Adept / Expert
Manufacturing & products Exports (National & International Novice / Adept / Expert
Business Management Novice / Adept / Expert
Product placement (Publicly Traded Goods) Novice / Adept / Expert
Expert knowledge in all Adobe Products
SOFT
HARD
Novice / Adept / Expert
Expert Broadcast Engineering Novice / Adept / Expert
Communication (Employee Relations) Novice / Adept / Expert
Business to Business Realtions Novice / Adept / Expert

4. I help SPORTS FANS do BRIDGE THE GAP BETWEEN THEMSELVES AND
ATHLETES by LENDING MY PERSPECTIVE THROUGH LIFE LESSONS ON
TOPICS IN SPORTS.
PROMISE

5. CREDENTIALS
Work Experience:
• Founder & CEO off George Bear Outdoor Apparel
• Plemmons Construction Lead Project Manager
Project Manager.
Education:
• Graduate of the Broadcaster Mentoring
Group, 2018
• Indiana Wesleyan University - Bachelor of Science in Business Management

6. COMPETITION
Colin Cowherd
Industry Experience:
• Industry experience goes here
Education:
• Eastern Washington University
Leadership Experience:
• Host Sinclair Broadcast Group
• Host The Herd Fox Sports Radio Network
Skills and Proficiencies:
• Skill 1 Goes Here - Communication
• Skill 2 Goes Here - Brand Awareness
• Skill 3 Goes Here - Debate
Matthew Kerr Wilson
Overall Online Presence:
• Over 2 Million connections , Custom banner,
Professional Headshots, Career is Published in
extensive detail, Published in over 50 digital articles,
active on Social Media Platforms.
• Grade: 100 out of 100
Industry Experience:
• Espn 680 The Zone Production assistant.
• Graduate of the Broadcasters Mentoring Group
Education:
• Indiana Wesleyan University - Bachelor of Science in Business
Management
Leadership Experience:
• Founder & CEO of George Bear Outdoor Apparel
• Plemmons Construction Lead Project Manager Project Manager.
• Basketball Coach
Skills and Proficiencies:
• Apparel Manufacturing
• Audio Engineering
• Business Management
• Coaching
• Sports Radio Host
• Brand Marketing and Awareness
• Digital Production
• Video Production
Overall Online Presence:
• Over 1,000 Online Connections, Custom Banner, Professional
Headshots, 4 Articles Published, active on Social Media
Platforms.
• Grade: 25 out of 100

7. PROFESSION
Potential Job Titles:
• Sports Radio Host.
• Television Anchor.
• NBA Analyst
BRAND ARCHETYPE - Centering on
humor and humility to bridge the gap
between the athlete in the listener. The
most crucial component in sports radio is
to create analogies for the every day
individual and the millionaire athlete. At the
end of the day, no matter the salary or
position we are all human beings struggling
to navigate every day life.
On Air Host/Anchor for Sports Broadcasting

8. Program Directors
TARGET AUDIENCE
Scott Shapiro
[Vice President, Fox Sports Radio & Premiere
Networks] at [iHeartMedia]
Amanda Brown
[Program Director - 710 ESPN Los Angeles]
[Broadcast Director · Fox Sports Arizona]
Bryan Custer
[Program Director - WKXX FOX Sports 102.9]
Outreach Plan:
• Prepare a 30 minute Radio segment for submission.
• Submit an email with a descriptive but brief summary of my interest in the
position I am interested in. I will highlight my past experience in the Sports
Radio Industry with an emphasis on my ties to the Los Angeles Sports
Radio Community and past contractual workings with the iHeartMedia. I
will finish up with an intent to follow up as well as leave an alternative
method for contact.
• Contact Via Email.
• I will reach via out via Email exactly two weeks later regarding the first
email, highlight and short manner the original email as well as seek contact
at Mr. Shapiros earliest convenience.
Chase Robinson
Outreach Plan:
• Prepare a 30 minute Radio segment for submission.
• Submit an email with a descriptive but brief summary of my interest in the
position I am interested in. I will highlight my past experience in the Sports
Radio Industry with an emphasis on my ties to the Los Angeles Sports
Radio Community and past contractual workings with the iHeartMedia. I
will finish up with an intent to follow up as well as leave an alternative
method for contact.
• Contact Via Email.
• I will reach via out via Email exactly two weeks later regarding the first
email, highlight and short manner the original email as well as seek contact
at Mr. Shapiros earliest convenience.
Outreach Plan:
• Prepare a 30 minute Radio segment for submission.
• Submit an email with a descriptive but brief summary of my interest in the
position I am interested in. I will highlight my past experience in the Sports
Radio Industry with an emphasis on my ties to the Los Angeles Sports
Radio Community and past contractual workings with the iHeartMedia. I
will finish up with an intent to follow up as well as leave an alternative
method for contact.
• Contact Via Email.
• I will reach via out via Email exactly two weeks later regarding the first
email, highlight and short manner the original email as well as seek contact
at Mr. Shapiros earliest convenience.
Outreach Plan:
• Prepare a 30 minute Radio segment for submission.
• Submit an email with a descriptive but brief summary of my interest in the
position I am interested in. I will highlight my past experience in the Sports
Radio Industry with an emphasis on my ties to the Los Angeles Sports
Radio Community and past contractual workings with the iHeartMedia. I
will finish up with an intent to follow up as well as leave an alternative
method for contact.
• Contact Via Email.
• I will reach via out via Email exactly two weeks later regarding the first
email, highlight and short manner the original email as well as seek contact
at Mr. Shapiros earliest convenience.

9. GOALS
Short Term: (Post Graduation, May 2022)
• Become Full Time affiliate Host with Fox Sports Radio
‣KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Mid Term: (2024)
• Become Nationwide Network Analyst for Fox Sports Radio
• KPI to measure progress towards reaching goal.
Must be specific and measurable with a timeframe
attached.
Long Term: (2026)
• Become a Nationally Syndicated Full Time Host for
Fox Sports Radio
• KPI to measure progress towards reaching goal.
Must be specific and measurable with a timeframe
attached.

10. COMPETITION
Dan Patrick
Noteworthy Experience:
• ESPN Anchor
• Dan Patrick Show - Host
Matthew Kerr Wilson
HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Eastern Kentucky
• University of Dayton - Bachelors of Communication
Skills and Proficiencies:
• Communications
• Writer
• Anchor
• Host
• Co-Host
Overall Online Presence:
• Over 2 Million connections , Custom banner,
Professional Headshots, Career is Published in
extensive detail, Published in over 50 digital articles,
active on Social Media Platforms.
• Grade: 100 out of 100
Industry Experience:
• Espn 680 The Zone Production assistant.
• Graduate of the Broadcasters Mentoring Group
Education:
• Indiana Wesleyan University - Bachelor of Science in Business
Management
• Full Sail University - Bachelors in SportsCasting
Leadership Experience:
• Founder & CEO of George Bear Outdoor Apparel
• Plemmons Construction Lead Project Manager Project Manager.
• Basketball Coach
•
Skills and Proficiencies:
• Apparel Manufacturing
• Audio Engineering
• Business Management
• Coaching
• Sports Radio Host
• Brand Marketing and Awareness
• Digital Production
• Video Production
Overall Online Presence:
• Over 1,000 Online Connections, Custom Banner, Professional
Headshots, 4 Articles Published, active on Social Media Platforms.
• Grade: 25 out of 100

11. POSITION
For [FANS] who [DESIRING MORE FROM RADIO], I
provide [A PERSPECTIVE UNLIKE ANY OTHER,
ROOTED IN SUCCESS AND FALUIR, LOVE AND
UNDERSTANDING. TO CONNECT THE ATHLETE AND
THE FAN THROUGH MY MEDIUM. ] because
[ATHLETES AND FANS HAVE SO MUCH MORE IN
COMMON THAN WE GIVE EACH OTHER CREDIT FOR.]
“MATTHEW KERR”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Association of Broadcasters
‣ February 22 | Washington D.C
‣ Leadership Conference
• National Association of Broadcasters
‣ April 23 - 27 | Las Vegas
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Youtube, Apple Podcast, spotify, Instagram,
Facebook. Once a week. Video and Audio formats
• Website:I will use my site to host podcasts via FSS feed and
promote from social media within the site as well.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek the advice of Michael Madden Founder of
BMM, May professors at Fullsail University and
connections I make during my time here at FullSail. The
experience e I seek from individuals is industry and life
experience. Partnerships have already been established
and I will continue to establish more.
Formal Education
• Indiana Wesleyan University - Bachelor of Science in Business
Management
• Full Sail University - Bachelors in SportsCasting
• Broadcasters Mentoring Group - Graduate
Technical Skills
• Apparel Manufacturing
• Brand Marketing and Awareness
• Audio Engineering
• Business Management
• Coaching
• Sports Radio Host
• Digital Production
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

14. Matthew Wilson
You know [Sports Radio has a collar shirt problem, an elitist aura
so to speak. ]? Well, I plan on bringing sports radio and the image
of what a host should look like, sound like and talk about to a whole new
level. A level that is steeped in humility and understanding that failure is the greatest
solution to success. That one path does not exist to attain success nor does a certain age by
which you should attain it. My solution is to be myself, my greatest product and the one product
no one can ever duplicate. I have a heart for others and a heart for sports, an understanding that I
am not nor will I ever be the smartest person in the room. I am of the belief that everything we
accumulate in life dies or rots away and what we are left with is the content of heart and how we
made people feel in our daily interactions. I wish to bring out the very best in every person I come
across not for myself, but for the benefit of others because everyone needs acknowledgment and
everyone wishes to be heard and understood.
“

15. REFERENCES
Danpatrick.com. DanPatrickcom. (2021, October 31). Retrieved October 31, 2021, from https://danpatrick.com/.
The home of the Arizona Coyotes. Fox Sports 910 Phoenix. (n.d.). Retrieved October 31, 2021, from https://foxsports910.iheart.com/.
The herd with Colin Cowherd Videos. THE HERD WITH COLIN COWHERD Videos | FOX Sports. (n.d.). Retrieved October 31, 2021, from https://www.foxsports.com/shows/the-herd-with-colin-cowherd.
Listen to your favorite music, podcasts, and radio stations for free! iHeart. (n.d.). Retrieved October 31, 2021, from https://www.iheart.com/.
WQSB. (n.d.). Retrieved October 31, 2021, from http://www.wkxx.com/.