Jaiden O'Keefe grew up passionate about sports in Florida and wants to pursue a career in football media and analysis. Their goals are to provide accurate and honest coverage while building an inclusive community of respectful sports fans. O'Keefe plans to attend Full Sail University to study sportscasting and get experience through internships and networking events. Long term, they hope to become a lead talent at an NFL media outlet through developing skills in video editing, writing and public speaking. O'Keefe recognizes the need to improve their online presence and professional connections to be competitive against others in the field.

1. PERSONAL BRAND EXPLORATION
Jaiden O’Keefe
Project & Portfolio I: Week 1
September 4, 2021

2. My name is Jaiden O’Keefe and growing up in Tampa,
Florida sports were simply part of my life ever since I can
remember. Even after giving up my time on the field I
have always kept the same passion for sports as I did
when I was on the field leading me to where I am now.
My goals are to provide the best coverage and analysis I
can possibly provide while breaking away from the
regurgitation you hear listening to major media outlets
while upholding values of respect and truth. By holding
these values close I hope to create a community of
people who respect the games they love, those who play
the games and those who love those games alongside
them. Doing so reinforces the bond these sports have
created for us in America and allows sports to become a
distraction for people rather than a frustration. Doing all
of this I hope to provide a positive outlet of information
that is both honest and extremely precise.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Journalist, reporter
• Broadcast Announcer
• Media Programming Director
BRAND ARCHETYPE - My
objective in my work first and
foremost is to be an accurate source
of information that does not bend the
narrative. Secondary to that I want to
the leader of an inclusive community
that loves sports and respects those
alongside them that love sports.
Football analyst for NFL/College Media outlets
Picture Relevant
to Your Industry
Goes Here
Caption

4. Football media hiring managers
TARGET AUDIENCE
Outreach Plan:
• Have a portfolio prepared so I can send the link to them
and they can view my work at their convenience.
• Reach out to the individual via email and send them
more portfolio along with asking if they have any
opportunities at their company for a job or internship.
• Approximately .
PROFILE
PICTURE
Hiring manager at Pewter
Report
Ari Meirov
Outreach Plan:
• Have a portfolio prepared for them to view online or in
person.
• Depending on the forms of communication this person
has available I will contact them either directly on social
media or via Email.
• I would preferably contact this person over the summer
before the football season starts and follow up this them
1 month to 6 weeks after initial contact.
PROFILE
PICTURE Reporter at PFF
Justin Kline
Outreach Plan:
• Graduate Full Sail University.
• I will reach out to this individual via email along with
submitting my portfolio and resume.
• After a month I will follow up with this individual and
reinforce the idea that even if they cannot hire me now I
would love to continue to be considered a candidate in
the future.
PROFILE
PICTURE Editor at Plant Observer

5. GOALS
Short Term: 2022
• Receive a position in local media market covering sports
and increase social media presence.
‣ Doing this will allow me to establish myself in my
chosen field and build a name and reputation for
myself.
Mid Term: 2027
• Receive a position leading a specific focus ie. Recruiting
content.
‣ This position will show that I have displayed a high
level of work in my previous years and I can now
aggregate content for my employer. This will allow
me to establish my name as someone who has
trusted content in my chosen field.
Long Term: 2032
• Receive a position as a lead talent for a NFL market sports
media outlet.
‣ Receiving this position would display my creditability
for my football coverage as well as show that I have
established a substantial social media presence
where I have connected with fellow fans.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Editing
SOFT
HARD
Novice / Adept / Expert
Technical Writing Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Team Work Novice / Adept / Expert
Video Editing
SOFT
HARD
Novice / Adept / Expert
Technical Writing Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Team Work Novice / Adept / Expert

7. I help media outlets create better analysis
through my dedication to the game.
PROMISE

8. CREDENTIALS
Work Experience:
• No relevant work experience
Education:
• Associate in Arts, Hillsborough
community college 2020
• Sportscasting , B.S., Full Sail University (2022)
Leadership Roles:
• Front of House manager
Caption

9. COMPETITION
Nick Geddes
Industry Experience:
• Intern at JP Peterson show
Education:
• University of Central Florida
Leadership Experience:
• Lead student writer for UCF football
Skills and Proficiencies:
• Technical writing
• Team Work
• Team work
Jaiden O’Keefe
Overall Online Presence:
• Nick has an average online presence. He interacts
often with others in the industry and fans interacting
with his content as well. He has a good headshot and
his social media profile clearly describes what he does.
His social media is also where he posts his online
articles.
• Grade: Average
HEADSHOT HEADSHOT
Industry Experience:
• No industry experiance
Education:
• Full Sail University Sportscasting B.A.
Leadership Experience:
• Front of house manager
Skills and Proficiencies:
• Video Editing - 0 endorsements
• Technical Writing - 0 endorsements
• Oral expression - 0 endorsements
Overall Online Presence:
• I do not have many connections nor a professional
headshot. I do not have any legitimate connections
online or articles to be posted online.
• Grade: Poor

10. COMPETITION
Trevor Sikemma
Noteworthy Experience:
• Tampa Bay Buccaneers Beat Writer
• Social Media Manager
• Reporter/ Videographer
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• 9 years of experience
Education:
• University of Florida
Skills and Proficiencies:
• Oral Expression - 9 endorsements
• Technical Writing - 9 endorsements
• Video Editing - 9 endorsements
Overall Online Presence:
• Trevor is the embodiment of everything I would love to
do in my career and a perfect target for someone to
look for as a mentor. He has a great online presence
and has many professional connections. He has a
professional headshot and a very detailed
• Grade: Superior
Industry Experience:
• No industry experience
Education:
• Full Sail University Sportscasting B.A.
Leadership Experience:
• Front of House manager
Skills and Proficiencies:
• Video Editing - 0 endorsements
• Technical Writing - 0 endorsements
• Oral Expression - 0 endorsements
Overall Online Presence:
• I do not have many connections nor a professional
headshot. I do not have any legitimate connections
online or articles to be posted online.
• Grade: Poor

11. BRAND POSITION
For Football media providers who engage with
football fans, I provide level of commitment to
accuracy and respect because these values
resonate with fans and will help me broaden my
impact to your consumers.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Society of Collegiate Scholars
‣ 2022 | Winter Park, FL
• American sportscasters association
‣ 2022 | Tampa, FL
Digital Marketing
• Primary Content: Twitter posts consisting of video and
expository will be my primary content method. This will
• Primary Tools: I plan to use a mix of Twitter, Instagram,
TikTok and snapchat to promote my content and put it in front
of viewers to interact with.
• Website: All online content will be posted or linked on my
website so that visitors have a direct way to view and interact
with my content.

13. PROFESSIONAL DEVELOPMENT
Mentor
• For a mentor I will be seeking someone who has been
in the sports media industry for media years and has
been well-versed in the field. Having experience many
avenues in sports media I hope this individual will gain
feedback and experience
Formal Education
• Bachelors degree of Sportscasting
Technical Skills
• Technical Writing - Polk Way, September, 2022
Soft Skills
• Adaptability - Polk Way, 2022

14. YOUR NAME
You know lack luster football coverage? Well, what I do is explore every
avenue to make sure I am as informed as possible . In fact, before I ever
devoted my education to sportscasting I spent money for multiple different
subscriptions to ensure from a week-to-week basis to study between game
weeks and stat track throughout the season.

15. REFERENCES
American sportscasters Online. American Sportscasters Association. (n.d.).
http://www.americansportscastersonline.com/.
Contact us. Plant City Observer. (n.d.).
https://www.plantcityobserver.com/contact-us/.
Summary report for: 27-2012.03 - media programming directors. O*NET
OnLine. (n.d.). https://www.onetonline.org/link/summary/27-2012.03.
Summary report for: 27-3011.00 - Broadcast announcers and radio disc
jockeys. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/27-3011.00.
Summary report for: 27-3023.00 - News Analysts, reporters, and journalists.
O*NET OnLine. (n.d.). https://www.onetonline.org/link/summary/27-
3023.00.