The document provides background information on Skyler Blaine as they explore developing their personal brand. It details that Skyler was born in 1993 in Florida and served 7 years in the army before pursuing a career in sportscasting. Their passion is for sports and they have attributes of charisma, communication skills, and adaptability. Their purpose is to empower others. The document outlines Skyler's identity, potential professions, target audiences, goals, skills, competition, and plans for professional development to work in sports media.

1. PERSONAL BRAND EXPLORATION
Skyler Blaine
Project & Portfolio I: Week 1
July 1st , 2023

2. I, Skyler Blaine, was born on December 7th, 1993. I come from
a very small town called Punta Gorda, Fl. Raised in a single
mother household with 4 other siblings, tough life experience
was the norm. I was able to adapt and overcome while
utilizing those life experiences as learning tools and building
blocks to set a foundation on task orientation and
motivation. I joined the army on Jan 20th, 2015 and served 7
years while occupying multiple positions and attending
leadership schools as well as developing and mentoring
young boys into men. My passion was always sports and the
tools I obtained from the army where self discipline,
accountability, task organization, and resiliency. These tools
are what motivated me to pursue a career in sportscasting.
My attributes are that I have great charisma, communication
skills, and I am able to adapt to any situation while being
able to be a leader. I am designed to lead, develop, and
achieve. My purpose is to empower others and help then find
a path to who they are and give them the guidance to stay
true to that.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Broadcast announcer
• News analysts, Reporters, Journalists.
• Poets, Lyricists, and Creative writers
Hero Brand Archetype-This archetype best
showcases my ability to preform my job to a
high standard by constant dedication to
excellence. I strive to become a subject matter
expert in all taskings and accept all outcomes as
a learning experience. I want everyone on the
team to be on the same page and push each
other to be better then they were the next day. I
strive in high stress situations and am motivated
to overcome no matter the adversity that is
thrown my way.
Sportscaster/Sports Personality for Sports Media
Picture Relevant
to Your Industry
Goes Here

4. Human Resources/Recruiters within Sports Television.
TARGET AUDIENCE
Kim Beauvais
Outreach Plan:
• Ensuring resume is up to date and meeting all the
companies' requirements for employment. Include
recommendations and have a plan to market yourself.
• I will reach out via LinkedIn, Website portal, Email, or
any other form of social communication.
• The interviewer or the human resources department
should give a time-frame but if not, I will ensure to
reach out via email after 10 business days have passed
and continue follow up in a professional manner to
show dedication.
EVP, HR & Business
Operations at Fox Sports
Lorena Rios
Outreach
Plan:
Melissa Tesoro Outreach Plan:
• Ensuring resume is up to date and meeting all the
companies' requirements for employment. Include
recommendations and have a plan to market yourself.
• I will reach out via LinkedIn, Website portal, Email, or
any other form of social communication.
• The interviewer or the human resources department
should give a time-frame but if not, I will ensure to
reach out via email after 10 business days have passed
ROFILE
PICTURE
HRBP | HR Head | Human
Resources Manager | HRBP
Manager
Director, Human
Resources at NBC
Sports
• Ensuring resume is up to date and meeting all the comp
requirements for employment. Include recommendation
plan to market yourself.
• I will reach out via LinkedIn, Website portal, Email, or a
form of social communication.
• The interviewer or the human resources department sho
time-frame but if not, I will ensure to reach out via ema
business days have passed and continue follow up in a
manner to show dedication.

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• I will ensure to have a strong brand foundation and have
marketed myself in an authentic way.
• I will ensure my LinkedIn has up to date information and
credentials showcasing my skills/abilities' and will have a
20% increase in connections.
• My online reputation should co align with what my brand
promise is and have an established online presence.
Mid Term: (YEAR)
• To be able to have Job opportunities or internships to be
able to get my foot in the door.
• To be employed at a local or national news station
Long Term: (YEAR)
• To have increased my portfolio and make sports media
aware I exist.
• Establishing a reputation has a hard and competent worker
that belongs in the sports world.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
dd
dd
kd
kd
kd
kd
d
Adobe Creative Cloud
SOFT
HARD
Novice / Adept / Expert
Social Media Novice / Adept / Expert
Communication skills Novice / Adept / Expert
Research skills Novice / Adept / Expert
Shoots and edits both sports highlights and
feature packages.
SOFT
HARD
Novice / Adept / Expert
Actively contributes on all social media
platforms. Novice / Adept / Expert
Strong leadership qualities are expected in the
newsroom. Novice / Adept / Expert
Excellent communication skills are required. Novice / Adept / Expert

7. I will provide sports fans across the
country with an eccentric personality
with an honest and unbiased analysis of
current sports topics by being my
complete and authentic self.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• SGT in the army for 4 years leading,
developing, and grooming soldiers to
meet the standard and then exceed
it. I managed up to 14 soldiers at a
time.
•
Education:
• Dan Patrick's School , B.S., Full Sail University (2024. YEAR)
Awards:
• 3 Army Achievement medals
• 1Army commendation medal.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Ethan Maanao
Industry Experience:
• Production Internship Greyline
Media.
Education:
• Dan Patrick's school of sportscasting, BS, 2023
Leadership Experience: Non stated
Skills and Proficiencies:
• Video Editing- 2 endorsements
• Photography- 1 endorsement
• Sports Writing- 1 endorsement
Skyler Blaine
Overall Online Presence:
• 123 connections and profile is well detailed to
match his brand promise and authentic to his
persona. Heavily active on all social media
platforms with a link to his personalized portfolio
with publications inside .Grade: Average 40 out of
100
HEASHOT HEADSHOT
Industry Experience:
• None
Education:
• Dan Patrick's school of sportscasting, BS, 2024
Leadership Experience:
• Non Commissioned officer United States Army
Skills and Proficiencies:
• Sports Writing- 0 endorsements
• Broadcasting- 0 endorsements
• Video editing- 0 endorsements
Overall Online Presence:
• 0 connections and profile is still a work in
progress due to like of brand identity and job
outlook. Active on social media but marketing
does not match the profession. Currently working
on building portfolio and online presence.
• Grade: Poor-0.5out of 100

10. COMPETITION
Bart Baker
Noteworthy Experience:
• ESPN Graphics Operator
• ESPN Graphics controller
• Producer/Talent Meyers Communications
Skyler Blaine
HEADSHOT HEADSHT
Industry Experience:
• Graphics Operator ESPN 10 years
Education:
• Missouri State University, BS, Broadcast
Journalism
2010-2012.
Skills and Proficiencies:
• Radio Broadcasting- 7 endorsements
• Broadcast Television - 9 endorsements
• Storytelling- 2 endorsements
Overall Online Presence:
• 500+ connections on LinkedIn profile which is very
detailed and tailored to his brand promise. Bart
baker has multiple publications and has worked
for ESPN for over a decade.
• Grade: Superior 100 out of 100
Industry Experience:
• None
• Dan Patrick's school of sportscasting, BS, 2024
Leadership Experience: Non
Commissioned officer US Army
Skills and Proficiencies:
• Sports Writing- 0 endorsements
• Broadcasting- 0 endorsements
• Editing- 0 endorsements
Overall Online Presence:
• 0 connections and profile is still a work in
progress due to like of brand identity and job
outlook. Active on social media but marketing
does not match the profession. Currently working
on building portfolio and online presence.
• Grade: Poor-0.5out of 100

11. BRAND POSITION
For all sports fans who need educated sports
perspective and are tired of watered-down
sports takes, I promise I will deliver a sports
analysis backed up from factual data and a
unbiased point of view. Sports fanatics
should feel the content they digest is factual
and honest, not driven by false narratives
and tv ratings.
“MR. SAY IT HOW IT IS”.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ NFL Denver Broncos @ Miami Dolphins
• Name of event or professional organization
‣ NBA New Orleans Pelicans @ Orlando Magic
• Name of event or professional organization
• NCAFF Tennessee Volunteers @ Florida Gators
Digital Marketing
• Primary Content: I will create a preview of the
upcoming matchup between teams highlighting key
stories, players , and implications of the game at hand.
• Primary Tools: I will use Facebook, Instagram, and
TikTok to create informative reels while stimulating the
viewer with buzz words, video editing, and stimulating
audio.
• Website: My portfolio website will be used to entertain
the viewer while also showcasing my investigate
reporting, accurate analysis , and if nothing else great
video production.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Kyle Blaine, my brother, Supervising political
Producer for CNN, will mentor me to guide me in
the right direction to develop my brand and how
to market myself. The relationship has already
been established.
Formal Education
• Dan Patrick’s School of Sportscasting, BS, 2024.
Technical Skills
• Certify as an expert using the Adobe Creative
Cloud, December 2023 Vertiport.
• Compete a YouTube course: Audio and Video
Production at home
• Graduate Dan Patrick's School of sportscasting
Oct 2024
Soft Skills
• Attend Public Speaking Seminars to enhance my
public speaking abilities, DEC 2023,
• Attend Leadership courses/seminars to build on
my leadership attributes, DEC 2023
• Become an expert at broadcast writing and Print
writing OCT2024

14. SKYLER BROOKS BLAINE
Are you tired of click bait media and false narratives? Tune in to my
content and you won’t mislead or let down. Facts without bias or an
agenda.
“
Picture of You
Goes ere

15. REFERENCES
/
27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.-a).
https://www.onetonline.org/link/summary/27-3011.00
27-3023.00 - news analysts, reporters, and journalists. O*NET OnLine. (n.d.-b).
https://www.onetonline.org/link/summary/27-3023.00
27-3043.05 - poets, lyricists and creative writers. O*NET OnLine. (n.d.-c).
https://www.onetonline.org/link/summary/27-3043.05
Bart Baker. Wikitubia. (n.d.). https://youtube.fandom.com/wiki/Bart_Baker
Kim Beauvais - EVP, HR & Business Operations - Fox Sports - LinkedIn. (n.d.-a).
https://www.linkedin.com/in/kim-beauvais
-2108545
Lorena Ríos - human resources business partner - linkedin México. (n.d.-b). https://mx.linkedin.com/in/lorerios
Sign up. LinkedIn. (n.d.). https://www.linkedin.com/jobs/collections/recommended/?currentJobId=3636878296
Twitter. (n.d.). Twitter. https://twitter.com/EthanMaanao