The document outlines William Clem's personal brand exploration and career plan to work in sports broadcasting. It provides biographical details on Clem, identifies his target jobs and skills, and lists goals, credentials, and a strategy for networking and professional development to achieve his career objectives in the sports broadcasting field. The document serves as a comprehensive personal brand and career plan for Clem.
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2. I come from small town called Hillrose Colorado
and spent my childhood raised on a farm by a
sports loving family. Being the hardest worker
has always been number one for me raised to
always be curious and continue to learn no
matter how long I’ve done it. I have worked with
my brother and his company Vow Of The Wild
doing videography, photography, and editing
videos for weddings. Besides that I just have the
eagerness to learn and the sports knowledge of
a true sports nerd. I am a perfectionist who
always wants to get better so I believe with the
right person to direct me I can eventually be a
game changing worker.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Broadcast Technician
• Broadcast Announcer and radio
Disc Jockey
• Audio and Video Technician
HERO ARCHETYPE - I am
someone who motivates others to
strive harder and do better for
themselves through my strength,
skill, and mental fortitude, no
challenge is ever gonna be too
much.
Broadcasting for Sports Radio/TV
Picture Relevant
to Your Industry
Goes Here
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Lea Kendricks
Outreach Plan:
• Have internship experience in the field
• I will go will the most professional form
of.communication to show my professionalism and level
of knowledge and experience using LinkedIn.
• I will wait a week or two then put my actual application
in.
PROFILE
PICTURE HR Generalist at Kroenke
Sports & entertainment
Aracely Gomez
Outreach Plan:
• Have a heavy social media presence and a lot of
content in my portfolio.
• I will look to reach out to many people of the company
and build connections before applying.
• I will wait a week or two and look to make my portfolio
and online content known to this individual.
No Profile
Picture
HR Director at Denver Broncos
Dan Kaufman
Outreach Plan:
• Get my degree and become an expert with adobe with
content to prove it.
• I will look to meet him through conventions or events for
this field and get my name out there to him.
• Make sure he sees my portfolio with all of my content
I’ve made.
PROFILE
PICTURE Managing Director at
SportTechie
5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Find a job at a local broadcasting or radio station.
‣Will get my online presence going with the use of
blogs as well as LinkedIn to up my connection in the
industry by 20% by December 31st, 2025.
Mid Term: (2030)
• Working for a big sports broadcasting company in my
state.
‣To further get big companies attention I will do a
YouTube channel to create content that will allow me
to get my brand out there on a big platform, this will
get my connections on the platform up 25% by
December 31st, 2030.
Long Term: (2040)
• Working for a major national sports broadcasting company
.
‣Continue YouTube as well as create a podcast to
further get my brand out there, this will further my
connection on YouTube by 40% and 30% on
whatever platform I do my podcast on by December
31st, 2040.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Running advanced programs
SOFT
HARD
Novice / Adept / Expert
Trouble Shooting Equipment Novice / Adept / Expert
Mentoring/helping co-workers Novice / Adept / Expert
Time Management Novice / Adept / Expert
Operation and Control
SOFT
HARD
Novice / Adept / Expert
System Analysis Novice / Adept / Expert
Complex problem solving Novice / Adept / Expert
Coordination Novice / Adept / Expert
7. I help the industry do bigger things than ever
before by being a persistent perfectionist
who will always look to the future and how to
make things better.
PROMISE
8. CREDENTIALS
Work Experience:
• Videographer and Photographer for Vow
Of The Wild
• Electrician for 2EZ Electric
Education:
• GED, Front Range University
• Sports Broadcasting, B.S., Full Sail University (Exp. 2025)
Volunteer Work:
• Take time in the weekends to feed the
homeless with my mother and help clean
shelters
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Janyre Cooper
Industry Experience:
• Production Assistant
• Team Reporter
• Content Editor
Education:
• Bachelors degree in communication and media studies
• Bachelor degree in Sportscasting
Leadership Experience:
• Sports Coach
Skills and Proficiencies:
• Editing- 4 endorsements
• Writing- 5 endorsements
• Interpersonal Communication - 1 endorsements
William Clem
Overall Online Presence:
• Has over 200 connections, professional headshot
image and background, active on more than just
LinkedIn and has a very well made profile that gives
all the information a employer needs.
• Grade: Superior, 80 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Videographer and photographer
Education:
• Currently enrolled for Sportscasting degree
Leadership Experience:
• Lead lab tech
Skills and Proficiencies:
• Time management - 1 endorsements
• Video editing - 2 endorsements
• Multitasking - 0 endorsements
Overall Online Presence:
• All around has zero online presence and connections,
as fresh as can be with doing content for a portfolio for
future employers but does have work experience but
still needs to edit LinkedIn.
• Grade: Poor, 10 out of 100
10. COMPETITION
Makena Megson
Noteworthy Experience:
• Worked for the Colorado Eagles hockey team
William Clem
HEADSHOT HEADSHOT
Industry Experience:
• Digital Media Intern
Education:
• Associates degree in digital communication and
media/multimedia
Skills and Proficiencies:
• Photoghraphy- 2 endorsements
• Social media marketing - 1 endorsements
• COntent Development - 1 endorsements
Overall Online Presence:
• 12 connections, banner image customized and the
profile picture was professional, has a well detailed
profile and tells you her education and experience in
the field
• Grade: Average, 65 out of 100
Industry Experience:
• Videographer and Photographer
Education:
• Currently going to Full Sail University for Sportscasting
degree
Leadership Experience:
• Lead lab tech
Skills and Proficiencies:
• Time Management - 1 endorsements
• Video Editing - 2 endorsements
• Multitasking - X endorsements
Overall Online Presence:
• All around has zero online presence and connections,
as fresh as can be with doing content for a portfolio for
future employers but does have work experience but
still needs to edit LinkedIn.
• Grade: Poor, 10 out of 100
11. BRAND POSITION
For my future employer who will be looking for
that next great personality, I provide the level of
energy and strength to inspire everyone around
me to there full potential because no challenge
will ever be too hard no time will ever be too
difficult I will always carry the mental fortitude to
be a leader and inspire everyone to do there best.
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• NAB Show
‣ April 15th-19th | Las Vegas, Nevada
• ATX Television Festival
‣ June 1st-4th | Austin, Texas
• SPORTEL Miami
‣ May 9th-10th | Miami, Florida
Digital Marketing
• Primary Content: I want to create a YouTube channel or
podcast that can allow me to highlight my brand while showing
off my knowledge of the sports field while learning the
broadcasting field in the process.
• Primary Tools: YouTube no doubt is a platform I will use,
another one is LinkedIn to get connection with individuals in
the same field and finally Spotify to get any podcasts out
there.
• Website: I will continue to create content that will bolster my
portfolio so it isn’t as blank as it is now, I will work to have my
portfolio more known online.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a motivator who will push me to my absolute
best, they need good experience around the entire field
and not just one job. August 2023
Formal Education
• Sports Broadcasting certification programs you intend to
complete w/ dates.
Technical Skills
• Do internships to address a 2-5 years of experience in the
field that I lack - Kroenke Sports Enterprise, December
2026
• Study and use the popular social media platforms to better
understand them to use - Denver Broncos, December
2025
• Continue to master Adobe programs such as photoshop
and Adobe Premier - SportTechie, January 2024
Soft Skills
• Start doing internships in the field to get accustomed to
being under pressure in that field - Kroenke Sports
Enterprise, January 2024
• Start doing more content for my online presence to better
get accustomed with multitasking - Denver Broncos, May
2025
• Create content on my own to get used to working solo -
SportTechie, January 2024
14. William Clem
Does it ever seem like sometimes the broadcasting field can be outdated
and sometimes just gets comfy with how things are? Well, what I do is
continue to innovate and look to make use of newer technology to better get
our content out better to the audience and to more people. In fact, I’ve seen
an increase in people around my age and younger get involved in sports
when those sports work to get there product out through mobile apps and
video games.
15. REFERENCES
(2023). Broadcast technicians. O Net Online, pp.1. Retrieved
from https://www.onetonline.org/link/summary/27-4012.00
(2023). Broadcast Announcers and Radio Disc Jockeys. O Net
Online, pp.1. Retrieved from
https://www.onetonline.org/link/summary/27-3011.00
(2023). Audio and Video Technicians. O Net Online, pp.1.
Retrieved from https://www.onetonline.org/link/summary/27-
4011.00
SportTechie,(2023). SportTechie multimedia producer.
ZipRecruiter, pp.1. Retrieved from
https://www.ziprecruiter.com/ojob/tz7RUAXx9EHSv2tlgBt2Tw.-
-MsBngGmVB?lvk=tz7RUAXx9EHSv2tlgBt2Tw.--MsBngGmVB
Denver Broncos.(2023). Social Media Coordinator.
ZipRecruiter, pp.1. Retrieved from
https://www.ziprecruiter.com/ojob/dx9N5wG8PDyVnvyqa8Mdk
A.--Msffoqa6g?lvk=dx9N5wG8PDyVnvyqa8MdkA.--Msffoqa6g
Aracely Gomez.(2023). Aracely Gomez, LinkedIn, pp.1.
Retrieved from https://www.linkedin.com/in/aracely-gomez-
8b35994/
Kroenke Sports & Entertainment.(2023). Audio Visual
Technician. ZipRecruiter, pp.1. Retrieved from
https://www.ziprecruiter.com/jobs/kroenke-sports-enterprises-
0f1c4dff/audio-visual-technician-76fdbcad?lvk=OdW2eX-
fuA_peujhkn25sA.--MshYC-18k
Makena Megson.(2023). Makena Megson. LinkedIn, pp.1.
Retrieved from https://www.linkedin.com/in/makena-megson-
514b10200/
Lea Hendricks.(2023). Lea Hendricks. LinkedIn, pp.1.
Retrieved from https://www.linkedin.com/in/lea-hendricks-
777158b8/
Janyre Cooper.(2023). Janyre Cooper. LinkedIn, pp.1.
Retrieved from https://www.linkedin.com/in/janyre-cooper-
120230197/
Dan Kaufman.(2023). Dan Kaufman. LinkedIn, pp.1. Retrieved
from https://www.linkedin.com/in/dan-kaufman-67103a11/
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
