This document outlines Anthony Gates' personal brand exploration project. His goals are financial stability and living with purpose and kindness. He sees himself working as a news analyst, reporter, journalist, producer or director. His skills include communication, learning new things, and relating to people. His short term goal is industry contacts, long term is a sportscasting career. The document provides plans to network, develop skills, and position himself professionally in the sports industry.

1. PERSONAL BRAND EXPLORATION
Anthony Gates
Project & Portfolio I: Week 1
February 5, 2022

2. My main purpose in life is to be successful
enough to provide for my family. My Goal in life
is Financial Stability. My principles are to
Discover and live your purpose and be kind to
everyone you meet. My personal values are
Compassion, Selflessness, and Determination.
What makes me unique is that I am a great
communicator and it’s easy for me to relate to
other people. Also I enjoy learning new things
and am constantly seeking out new learning
opportunities.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• News Analysts, Reporter, and
Journalists
• Producers and Directors
• Camera Operators, Television,
Video and Film
BRAND ARCHETYPE - I go about
my work differently then others by
creating a prosperous and
successful community. I leverage
their authority and lead by example
[Sportscaster] for [Sports Industry]
Picture Relevant
to Your Industry
Goes Here

4. Sportscasting Industry
TARGET AUDIENCE
Andy Ellsmore
Outreach Plan:
• One task I’ll complete to prepare for initial contact with
this person is gain more experience
• One method or mode of communication I would use to
make initial contact with this person is via email
• I would follow up with this person two months before
Graduation. March 2023
PROFILE
PICTURE Assignment Editor at NTD
Television
Carsten Koerl
Outreach Plan:
• One task I’ll complete to prepare for initial contact is
cleaning up my social media making sure I look
professional enough
• One method or mode of communication I would use to
make initial contact with this person through verbal
communication over the phone
• I would follow up with this person as soon as I
Graduate. June 2023
PROFILE
PICTURE CEO at Sportradar
Steffani Nolte
Outreach Plan:
• One task I’ll complete to prepare for initial contact is
Contacting my contacts related to the Job and get a
recommendation
• One method or mode of communication I would use to
make initial contact with this person is face to face
verbal communication
• I would follow up with this person when I Graduate.
June 2023
PROFILE
PICTURE News Director at KLKN-TV

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Make contact with Employers in my Industry
‣ I will grow my personal brand awareness online as
a Blogger and sports Podcaster on social media
while in college therefore when its time to
graduate and apply for jobs or internships I would
have a higher chance because of my
connections.
Mid Term: (5 Years After Graduating , 2028)
• To be working and collaborating with others to
accomplish the job I desire in the future
‣ I should have a solid resume and enough
connections to have internships and/or job in the
same industry as my dream job 5-10 years down
the line.
Long Term: (15 Years After Graduating, 2038 )
• Actually working in the Field of my dream desire.
‣ 15-20 years down the line I should be deep in my
career, happy and financially stable with the job of
my dreams as a play by play sportscaster.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Presentation Skills
SOFT
HARD
Novice / Adept / Expert
Analytical Skills Novice / Adept / Expert
Judgement and Decision Making Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Project Management Software
SOFT
HARD
Novice / Adept / Expert
Video Creation and editing software Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Active Learning Novice / Adept / Expert

7. I help my future employer accomplish the
vision of what he wants in the Sportscasting
Industry, helping him by offering
opportunities for employee development
PROMISE

8. CREDENTIALS
Work Experience:
• I Tutored Math and Reading at Cutler Bay
Christian Academy
• Construction Worker for T.B. Power
Creation
Education:
• Graduated High school at Miami
Southridge Senior High
• Sportscasting Degree, B.S., Full Sail University (2023)
Volunteer Work:
• Covid 19 Food Distribution for the less
fortunate during the summer of 2020
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Andrew Thomas
Industry Experience:
• Human Interest Writer at the Epoch
Times
• News Reporter at NTD Television
Education:
• High School Diploma
• The University of Texas at Austin
Leadership Experience:
• Contributing Writer from The Austin Chronicle
• Leadership experience goes here
Skills and Proficiencies:
• Communication Skills
• Creative Writing Skill
• Social Media Marketing
Anthony Gates
Overall Online Presence:
• 197 online connections, No Customized Banner, Has
Professional Headshot, Profile very detailed, No
published articles, Very Active on other social medias
• Grade: Superior 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• N/A
Education:
• High School Diploma
• Sportscasting Degree, B.S., Full Sail University
Leadership Experience:
• Volunteer in non-profit organization leadership
experience
• Sports Leadership experience
Skills and Proficiencies:
• Communication Skills
• Leadership Skills
• Problem-Solving Skills
Overall Online Presence:
• 0 online connections, No customized banner, Has
Professional Headshot, Profile not detailed, No
published articles, Very active on other social medias
• Grade: Poor, 30 out of 100

10. COMPETITION
Jackson Faulknor
Noteworthy Experience:
• 1 year as the Head of Community Service at Delta Xi
chapter of Alpha Sigma Phi Fraternity
• Managing a Restaurant for 2 years, handling day to day
tasks while communicating with and creating
relationships with the crew
Anthony Gates
HEADSHOT HEADSHOT
Industry Experience:
• Over 100 hours of experience at the
Dan Patrick Studio at Full Sail
university
Education:
• Current Dan Patrick School of Sportscasting student
• Graduate at Suffolk County Community College with
Associates Degree
Skills and Proficiencies:
• Public Speaking - 0 endorsements
• Team Building - 1 endorsements
• Adobe Creative Suite - 0 endorsements
Overall Online Presence:
• 4.3k connections from Alpha Sigma Phi, mo other
connections. Professional Headshot. Profiles not very
detailed. No published articles. Active on Instagram and
Twitter. Linkedin URL not customized.
• Grade: Poor, 20 out of 100
Industry Experience:
• N/A
Education:
• High School Diploma
• Sportscasting Degree, B.S., Full Sail University
Leadership Experience:
• Volunteer non-profit leadership
• Sports Leadership experience
Skills and Proficiencies:
• Communication Skills
• Leadership Skills
• Problem-Solving Skills
Overall Online Presence:
• 0 online connections, No customized banner,
Professional Headshot, Profile not detailed, No
published articles, Very active on other social medias
• Grade: Poor, 30 out of 100

11. BRAND POSITION
I should be hired because of the passion and
Integrity I have as a Worker. Due to my
Compassion, Selflessness, and Determination I
could help take this company to the next level. I
standout from other workers as limit my external
distractions and constantly seek out opportunities
to help take the company to the next level.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Orlando Networking & Education event
‣ February 17 2022 | West New England Ave
• Miami Entrepreneur EXPO
‣ March 25 2022 | Hilton Miami Downtown, Symphony
Ballroom
• Business Networking Event with FL Panthers Hockey Club
‣ March 3 2022 | Florida Live Arena 1 panther parkway,
Sunrise FL
Digital Marketing
• Primary Content: The type of content I’d create and publish online
would be Podcast and Daily Blogs about sports.
• Primary Tools: The social networks I would use is Instagram,
Youtube, and Twitter. I would use these networks to help promote
my Podcast and Daily Blogs. This would be an Every day hobby
as I build my personal brand.
• Website: I would use my portfolio site to help promote my Sports
Podcast to future employers in the Sportscasting Industry.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I’d seek as I embark on my career
path is a knowledgeable mentor that has experience in
the industry. My mentor should have experience in
relations to my dream job. est. Partnership August 2023
Formal Education
• Sportscasting Degree, B.S. Full Sail University
Technical Skills
• Geographic Information System
• Map Creation Software
• Object Oriented Data Base Software
• Web Page Creation and Editing Software
• Document Managing Software
Soft Skills
• Social Perceptiveness
• Critical Thinking
• Time Management
• Active Learning
• Coordination

14. Anthony Gates
Hey I’m Anthony Gates, I know you. You’re the CEO of ESPN. I’ve noticed
that you’re looking for camera operators with experience. I graduated with a
bachelors degree in sportscasting at Full Sail University. For the past 2
years I’ve had experience On Air and Behind the Camera. I have been
taught by individuals who have had experience working for your company
and have molded to me to become industry ready.

15. REFERENCES
“27-3023.00 - News Analysts, Reporters, and Journalists.” O*NET OnLine, 5
Feb. 2022, https://www.onetonline.org/link/summary/27-3023.00.
RankWise. “Pt.linkedin.com Website Review.” RankWise SEO, 7 Feb. 2022,
https://www.rankwise.net/report/pt.linkedin.com/?url=pt.linkedin.com%2
Fjobs%2Fview%2Fqa-analyst-at-goodbarber-
2756092915%3FrefId%3DAagVueA%252Bo3TNkg8c5rlgnQ%253D%2
53D%26trackingId%3DZYsNcZDSjrM1XtKPO6g1HA%253D%253D%26
position%3D15%26pageNum%3D0%26trk%3Dpublic_jobs_jserp-
result_search-card.
“Sign Up.” LinkedIn, 7 Feb. 2022,
https://www.linkedin.com/search/results/all/?keywords=steffani+nolte&or
igin=RICH_QUERY_SUGGESTION&position=0&searchId=09a36d67-
d732-45db-a478-fc88929fb522&sid=71K.