Chris Ubbink is exploring developing his personal brand in the sports broadcasting industry. He sees himself starting as a camera operator for a sports broadcasting company and working his way up to eventually owning his own broadcast company filming local high school sports. Ubbink outlines his education, skills, goals, and plan to network and gain experience in the industry through events and building an online presence with YouTube and podcast content. He acknowledges he currently lacks industry experience but believes his strong work ethic and positive attitude will serve him well.

1. PERSONAL BRAND EXPLORATION
Chris E. Ubbink
Project & Portfolio I: Week 1
September 30, 2023

2. IDENTITY
Picture of You
Goes Here
From a young age I have always been the disciplined, active, explorer, and overcome
every obstacle type of guy. Which still matches up with what I want my personal
Brand to be recognized as well. I see myself as a huge asset to a future company with
my work ethic and willingness to do what it takes to complete the job correctly no
matter what. I want to learn every skill it takes to become a camera operator as well
as what it takes to produce a great broadcast. I see myself starting out with a sports
broadcasting company and learning each skill and working my way up. My big vision
it to eventually start up my own broadcast company that will film local High School
sports. I want to be able to provide a way for the local community to watch there local
students compete through a well produced show. This vision came from being a
diehard sports fan my whole life and not really knowing what I wanted to do in life,
but I knew I wanted to work in sports eventually.

3. PROFESSION
Potential Job Titles:
• Production Director
• Sports Producer
• Producer
BRAND ARCHETYPE -
When assigned my work I go about it with a conquering type of
mentality. No task is to big ad no task is insignificant. I go about
everything with a properly planned out plan and execute it with
confidence and accountability knowing that it must be done the
proper way. Its important to stay in the moment and not worry
about the next day or day before. Do what your trained to do and
work hard. I believe that this is what sets me apart from others. Its
very important to be planned and communicate with others about
the plan.
Producer for Sports and Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. Talent Acquisition, Human Resource
TARGET AUDIENCE
Gene White
Outreach Plan:
• The first thing I complete is to have my resume fully
updated and prepared to share.
• The first method of contact communication I will use
will be LinkedIn.
• After creating the first contact, I will follow up after 1
week if I have not heard anything within that
timeframe. Its important to keep reaching out.
Director, Talent
Acquisition for FOX Sports
at FOX Corporation
Chelsea Conkling,
PHR
Outreach Plan:
• The task I’ll have completed will be to have all of my
school information collected and ready to share.
• I will use email to contact Mrs.Conkling.
• I will follow up with my initial contact with 1 week, This
time I will use LinkedIn to contact.
Human Resource Manager
at Fox News Media
Amy Bennett
Outreach Plan:
• I will have my fully updated work resume as well as my
school resume ready to share.
• I will use email.
• After creating the first contact, My follow up timeframe
will be 1 week.
Manager, Talent
Acquisition ESPN.

5. GOALS
Short Term: Hired into a Entry Level Position within
a Broadcasting Company.
I will apply to at least 1 company per week, each
month after graduation.
I will follow up with each company I have applied to
each week to keep my name floating in the minds of the
Hiring Director.
Mid Term: 2
• I want to have a complete understanding of the entry
level position im in and to be apply to move up within
the company when opportunities open up.
‣I will keep a record of all of the applications
and follow up. If I was not offered the position
I will learn what I need to work on to better
myself for the next opening.
Long Term: 4
• I want to become a Producer.
‣Within 4 years of graduation I want to be in the
position that Im shooting for and to be fully
engaged in my long term career position.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Music or Sound editing software
SOFT
HARD
Novice
Video creation and editing software Novice
Time Management Expert
Social Perceptiveness Expert
Web Page creation and editing software
SOFT
HARD
Novice
Desktop communications software Novice
Negotiation Adept
Reading Comprehension Adept

7. I will be a great asset to the Entertainment Broadcasting Industry by, Being accountable, a leader,
being a great communicator and problem solver. Aswell as using my great knowledge of sports.
PROMISE

8. CREDENTIALS
Work Experience:
• Costco Wholesale, Merchandiser,
Move Products according to
company standards. This relates to
the ability to problem solve and
responsible of my time.
• Fox Sports Runner, Assist in the
production of the game broadcast,
Be accountable with the assignments
im given.
Education:
• Fire Fighting 1 and 2, Hazmat
Operations, Grand Rapids Fire Academy
• Sportsbroadcasting B.S., Full Sail University Expected graduation 2024
Awards / Volunteer Work:
• I was award Employee of the Month at
Costco in June of 2019.
• Volunteered for my Church to go to
Louisiana to help rebuild houses after
hurricane damage.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Mike Pappa
Industry Experience:
• No Industry experience stated
Education:
• Full Sail University, Full time Student. Sportscasting,
Radio and Television Broadcasting Technology/
Technician
• Sept 2020-Present,
Leadership Experience:
• US Air Force, Honor Guard, would head, run and
perform at funeral.
• US Air Force, Floor Superintendent, Led airman while
working on planes.
Skills and Proficiencies:
• Problem Solving- No endorsements
• Adobe Illustrator - No endorsements
• Report Writing - No endorsements
Chris Ubbink
Overall Online Presence:
• Mr.Pappa has 138 Connections on his LinkedIn website
with a very professional look and feel to his site.
Mr.Pappa is not very active on LinkedIn as he has no
posts not sure about other social media as none is
listed. I would grade his LindedIn as average and could
be improved.
Industry Experience:
• Fox Sports Media, Runner
Education:
• Full Sail University, Full Time Student, Sportscasting
• Nov 2022- Present
• Grand Rapids Fire Academy
• Graduated Feb 2014.
Leadership Experience:
• Zero Leadership Experience
Skills and Proficiencies:
• Time Management- No endorsements
• Customer Service - No endorsements
• Accountabilty- No endorsements
Overall Online Presence:
• I have 4 connections on LinkedIn, profile photo is not
customized, I don’t have my profile filled out completly,
zero activity, zero other social media activity as well.
• Grade is very Poor.

10. COMPETITION
Ryc Vazquez
Noteworthy Experience:
• ABC 7 WWSB-TV- Full time, Aug 2023- present.
• MIC/PARABS Operator, Mar 2023- Apr 2023.
Captured player and caddie audio for LIV golf Orlando.
Chris Ubbink
Industry Experience:
• ABC 7 WWSB-TV- Full time.
Education:
• Full Sail University, Dan Patrick School of
Sportscasting.
Skills and Proficiencies:
• Writing - 1 endorsement
• Creative Writing - 1 endorsement
• TV News Production - 1 endorsement
Overall Online Presence:
• Mr.Vazquez has 116 connections with a personalized
headshot and a personal sports banner. His LinkedIn
website is very detailed and he is relatively active.
• I would grade his LinkedIn to be just below superior.
No other social media contact info was mentioned.
Industry Experience:
• Fox Sports Media - Runner
Education:
• Full Sail University, Dan Patrick School of
Sportscasting.
Leadership Experience:
• NO leadership experience.
Skills and Proficiencies:
• Time Management- no endorsements
• Video Editing- no endorsements
• Problem Solver - no endorsements
Overall Online Presence:
• 4 connections,The headshot is not professional but
decent, the banner is also not professional but decent.,
zero published articles. Not active on LinkedIn or any
other social media site.
• Grade: Poor, Could defiently use more information and
use more activity to make more connections.

11. BRAND POSITION
I believe that Im a great candidate for the Sports and Entertainment Industry because, I bring a
very strong work ethic to the workplace, im always willing to learn and gain more experience
within my field, I always have positive upbeat outlook on the days tasks. The workplace will gain
energy, positivity, humor and a can-do attitude. I believe that separate’s me from the rest.
“BINKS”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• MAB Foundation Media Career Fair
‣ November 2, 2023 | Ford Field, Detroit
• Chicago Sports and Entertainment Career Fair
‣ October 2, 2023 | Soldier Field, Chicago
• Detroit Redwings Career Fair
‣ October 18, 2023 | Comerica Park, Detroit
Digital Marketing
• Primary Content: Im going to create condensed game
content and post on YouTube. It will involve filming, editing,
and interviewing players. I will also create a sports talk
podcast that will be published weekly.
• Primary Tools: The main source I will use is YouTube,
because that is the easiest site to use to reach a large audience.
The podcast will be released on all podcast distribution apps.
• Website: The way I will use my brand portfolio in the future
is, To keep it constantly updated with my content, to have all
the links to my content and I will have links to my professional
LinkedIn site aswell for future Employers.
Picture of You
Goes Here

13. PROFESSIONAL
DEVELOPMENT
Mentor
• I would like to find a mentor who is very open to
teaching a new and up and coming prospect, Someone
who is patient and wants to pass along everything they
know. A mentor to hold myself accountable to deadlines
and assignments.
Formal Education
• Creative Writing BFA, December 2024
Technical Skills
• Sports Writing - Full Sail University, 12/2024
• Video Editing- Full Sail University, 12/2024
• Graphics/Photo imaging software- Full Sail University,
12/2024
Soft Skills
• Management of Personnel Resources - Google Project
Management, 12/2024
• Systems Evaluation - Google Project Management,
12/2024
• Systems Analysis- Google Project Management,
12/2024

14. Chris E. Ubbink
“
While I don’t have much experience in the entertainment industry as im still in college. I do provide
a strong work ethic that enables me to be wise with my time, that will save the company money.
While im still earning my degree I will soak up every piece of information im told and use it once I
have my degree and am working in my specific field. I would love the opportunity to show you.

15. REFERENCES
27-2012.00 - Producers and Directors. (n.d.). https://
www.onetonline.org/link/summary/27-2012.00
White, G. (n.d.). Gene White. https://www.linkedin.com/
in/gene-white-1a891a8/.
Conkling, C. (n.d.). Chelsea Conkling. LinkedIn. https://
www.linkedin.com/in/chelseaconkling123/
Bennett, A. (n.d.). Amy Bennett. https://
www.linkedin.com/in/amy-bennett-3914914/
Clapp, B. (2021). A day in the life of a sports producer.
WorkInSports. https://www.workinsports.com/
resourcecenter/jobseeker/pages/a-day-in-the-life-sports-
producer
Bennett, A. (n.d.-b). Amy Bennett. https://twitter.com/
UConnSBA/status/1067167691608387584
West, R. (2022, January 20). Behind the scenes of the
Bucs-Eagles broadcast on Fox Sports. Tampa Bay Times.
https://www.tampabay.com/sports/bucs/2022/01/20/
behind-the-scenes-of-the-bucs-eagles-broadcast-on-fox-
sports/
Ourand, J. (2022, June 27). Dan Patrick celebrates success
stories from namesake school. Dan Patrick. https://
www.sportsbusinessjournal.com/Journal/Issues/
2022/06/27/Insiders/Sports-media.aspx
Pappa, M. (n.d.). LinkedIn. Mike Pappa. https://
www.linkedin.com/in/mike-pappa-607b62208/
Vasquez, R. (n.d.). LinkedIn. Ryc Vasquez. https://
www.linkedin.com/in/rycvazquez/
Career Fairs - Michigan Association of Broadcasters.
(2023, September 27). Michigan Association of
Broadcasters. https://www.michiganmedia.com/career-
fairs/
Meet Sports Employers Face-To-Face At Our Career Fairs
& Networking Events. (n.d.). TeamWork Online. https://
www.teamworkonline.com/pages/events