Taylor Misun grew up in a small town in Wisconsin where he developed a love of sports. He attended Full Sail University to study sportscasting. His goal is to become a sports broadcaster and he has interned at Skyboat Media. His short term goal is to get an internship at iHeartRadio/KFAN and start a podcast to build an online following. His long term goal is to work as a football analyst or play-by-play sportscaster at ESPN or Fox Sports.

1. •PERSONAL BRAND
EXPLORATION
•Taylor Misun
•Project & Portfolio I: Week 3
•May 26th, 2019

2. The youngest of two brothers, Taylor Misun
grew up in a small town outside of Ashland,
Wisconsin called Moquah. Growing up with
two brothers is where his love of sports was
born. He’s been a huge fan of Hockey, Baseball
and Football most of his life. He even had a
dream of playing professional sports when he
was old enough. Even though playing sports
past high school wasn’t an option. Taylor still
knew a career in sports was what he needed.
So Taylor enrolled in the Dan Patrick School of
Sportscasting at Full Sail University where he’s
focused on developing his sportscasting skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Film and Audio Editor
• Radio and Television
Announcer
• Audio and Video Technician
• Sportscaster
Entertainer Archetype- Using
humor to spark the interest of
viewers and draw them in.
Sports Broadcasting Companies

4. • DEMOGRAPHICS: 75% Male,
35-45 years old,
Predominately White,
Married, College Educated,
Located in Eastern and the
northern part of America.
• PSYCHOGRAPHICS: Enjoys
watching sports and going to
sporting events. Spends time
visiting places while traveling
and seeing new things.
• IDEAL AUDIENCE MEMBERS:
Chad Abbot, Program Director
(KFAN), Paul Allen, Voice of
the Vikings (KFAN), Chris
Hawkey, On-Air Talent (KFAN)
Recruiters & Hiring Managers at IHEARTRADIO,ESPN,KFAN
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an internship with IHEARTRADIO/KFAN.
‣ Connect with, and send a follow up
inquiring email on LinkedIn to KFAN
Talent.
‣ Start a podcast and get an internet
following
Mid Term: (2025)
• Become an on-air talent for KFAN
‣ Start also working sporting events for
KFAN
Long Term: (2040)
• Potentially get a job with ESPN or Fox Sports
‣ Become either a Football Analyst or
Football Play by play sportscaster.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Public Speaking 90%
Camtasia Editing Software 65%
Time Management 50%
English Language 100%
SOFTHARD
Adobe Creative Suite 60%
Professional Writing 35%
Active Listening 90%
WordPress CMS 40%
SOFTHARD

7. I will bring my voice talent and use it to
entertain people from far and wide.
Making KFAN still the best place to get
sports information from.
PROMISE

8. CREDENTIALS
Work Experience:
• Geek Squad/Best Buy
• 3 plus years of making and editing
YouTube Videos
• Internship Skyboat Media
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2021)
Awards:
• Geek Squad Badge
• Q1-Q2 Top 20% Utilization

9. COMPETITION
Brandon Mileski
Industry Experience:
• Producer/On-air Talent KFAN
100.3 FM
Education:
• Broadcast Journalism St. Thomas University
Skills and Proficiencies:
• Broadcast- 61 endorsements
• Radio Broadcasting- 41 endorsements
• Storytelling- 37 endorsements
Taylor Misun
Overall Online Presence:
• 500+ connections, banner image not yet
customized, Professional headshot, URL not yet
customized,
• Grade: Average, 60 out of 100
Industry Experience:
• Internship Skyboat Media
Education:
• Current student enrolled in Sportscasting, B.S. at
Full Sail University
Leadership Experience:
• Was Delivery Lead for Geek Squad Delivery
Group
Skills and Proficiencies:
• Microsoft- 1 endorsements
• Adobe Creative Suite
• Public Speaking
Overall Online Presence:
• Less than 200 connections, banner image not
yet customized, Professional headshot, lack of
details throughout profile, no articles published
• Grade: Poor, 20 out of 100

10. COMPETITION
Jacob Catalano
Industry Experience:
• Teaching Assistant YMCA
Education:
• Current student enrolled in Sportscasting, B.S. ,
at Full Sail University
Skills and Proficiencies:
• Data Analysis
• Broadcasting
• Broadcast Journalism
Taylor Misun
Overall Online Presence:
• Less than 200 connections, banner image not
yet customized, amateur headshot, lack of
details throughout profile, no articles published
• Grade: Poor, 10 out of 100
Industry Experience:
• Internship Skyboat Media
Education:
• Current student enrolled in Sportscasting, B.S. at
Full Sail University
Leadership Experience:
• Was Delivery Lead for Geek Squad Delivery
Group
Skills and Proficiencies:
• Microsoft- 1 endorsements
• Adobe Creative Suite
• Public Speaking
Overall Online Presence:
• Less than 200 connections, banner image not
yet customized, Professional headshot, lack of
details throughout profile, no articles published
• Grade: Poor, 20 out of 100

11. BRAND POSITION
Giving good and honest insights into
the world of sports.
TAYLOR “COMMISH” MISUN

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Minnesota Vikings Training Camp
‣ August 2019 | Minneapolis, MN
• American Sportscasters Association (ASA)
‣ Student Membership Membership
• Various College Football Games
‣ 2019 Football Season| Madison, WI
YouTube Channel
• Primary Content: est. podcast called “Envovled
Podcast”; 20 min. episodes talking sports topics and
various other things going on; 1 episode per every
other week; host and syndicate through Buzzsprout
• Primary Tools: FB and Instagram - promote podcast
through 30 sec. promo videos; Adobe Creative Cloud;
Make Thumbnails and other art for the podcast
• Website: Full Sail digital portfolio site to showcase
school work; use blog to showcase Sports Journalism
skills and to have a place for the Podcast

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking On-Air Talent with at least 10 yrs of
experience in Radio Broadcasting; June 2020
Formal Education
• Complete Sportscasting, B.S. by expected
graduation date in 2021
Technical Skills
• Adobe Creative Cloud - complete all Adobe
courses through Lynda.com, July. 2019
• Camtasia Advanced Techniques - Lynda.com,
May 2019
• WordPress 5 Essential Training - Lynda.com,
May 2019
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2019
• Everyday Stats - Lynda.com, June. 2019

14. Taylor Misun
They Say that sports radio broadcasting is dying because of being
able to watch on TV. But I believe that they are wrong. More and
more people are tuning into podcasts to listen info for their
favorite sports teams on their time. I believe that I can promote
and host the next great sports radio podcast. Podcasts are the
future of radio broadcasting and I intend on becoming one of the
best.

15. REFERENCES
Catalano, J. (2019). Jacob Catalano LinkedIn Profile.
Retrieved May 26th, 2019, from
https://www.linkedin.com/in/jacob-catalano/
iHeartMedia. (2019). iHeartMedia Company Page on
Glassdoor. Retrieved May 26th, 2019, from
https://www.glassdoor.com/Jobs/iHeartMedia-
Minneapolis-Jobs-
EI_IE354635.0,11_IL.12,23_IC1142551.htm
Mileski, B. (2019). Brandon Mileski LinkedIn Profile.
Retrieved May 26th, 2019, from
https://www.linkedin.com/in/brandon-mileski-
71695471/
ONETOnLine.org. (2019). Summary Report for: 27-
4011.00 – Audio and Video Equipment Technicians.
Retrieved May 26th, 2019, from
https://www.onetonline.org/link/summary/27-
4011.00
ONETOnLine.org. (2019). Summary Report for: 27-
4032.00 – Film and Video Editors. Retrieved May 26th,
2019, from
https://www.onetonline.org/link/summary/27-
4032.00
ONETOnLine.org. (2019). Summary Report for: 27-
3011.00 – Radio and Television Announcers. Retrieved
April 14, 2019, from
https://www.onetonline.org/link/summary/27-
3011.00