This document is Holton Pepper's personal branding exploration project for his studies. It outlines his background growing up in a religious family and playing sports. His career goals are in sports broadcasting and analysis. The document analyzes his skills, competition in the field, and outlines short, mid, and long term goals to build his brand in sports media. It provides plans to network with companies in the industry and develop relevant skills through education and experience.

1. PERSONAL BRAND EXPLORATION
Holton Pepper
Project & Portfolio I: Week 1
February 3rd, 2022

2. I’m defined by what happens to me. There's 2 things that
can happen when you play the game of life, you either Win,
or you learn. Raised in the church, I only place God first
and He provides a strong path for me to walk on. Family,
Baseball, and Football have been strong foundations I've
been able to set myself upon. My main morale is that
whatever is started, must be finished. Nothing is worth
having unless its earned.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Statistician
• Broadcast Announcers
• Sideline Reporter
BRAND ARCHETYPE - Work
consists of making sure everyone is
included. Inclusion and working
together goes hand-in-hand. Must
be hard working and down-to-earth.
Broadcaster for the Texas Rangers (Sportscasting)

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Glotel Inc. Dallas
Michele Casey
Outreach Plan:
• Get in touch with her Via LinkedIn or glassdoor.com
• Via in person, or through email or ZipRecruiter
• Before any season begins too heavily that way I can be
part time, but working the sports.
PROFILE
PICTURE
Bally Sports
Outreach Plan:
• Have the brand ready to present myself, show that my
platform is hard working and acceptable towards
everyone.
• Look to see if there are any individuals that I have
contacts with that can put in a word for me at Bally
about my business
• Plan on meeting them in a good time like during the
winter, so that the baseball season begins with me
working under them.
PROFILE
PICTURE
Southwest
Baller TV, Dallas
Outreach Plan:
• Same at Glotel, I’ll reach out after graduation looking to
boost the small business. (Unknown employer)
• My mode of contact will be via email or in person
• Timeframe will be during the summer into the fall so to
get a response as soon as possible.
PROFILE
PICTURE Social Media

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Become the analyst for baseball at any given level.
By then I hope to have a mediocre brand that is for
Novice level personnel.
Mid Term: (2026)
• Become a sideline reporter, or statistician.
• By this time I hope to have enough experience to
control baseball stats, and have a 30% increase on
LinkedIn or Social Media.
Long Term: (2032)
• Sports Broadcaster for the Texas Rangers
• Of course by this time I’m expecting to be big enough
to have a verified LinkedIn account and be able to
report players, and have a charm that can be easy to
listen to on the radio or tv.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Expert in Live Broadcast
SOFT
HARD
Novice / Adept / Expert
Editing skills Novice / Adept / Expert
Voice Novice / Adept / Expert
Knowledge of Baseball/Football Novice / Adept / Expert
Knowledge of any other major
sport
SOFT
HARD
Novice / Adept / Expert
Camera works Novice / Adept / Expert
Directory work Novice / Adept / Expert
Working under deadline Novice / Adept / Expert

7. I help fans find purpose and acceptance
through podcasts and broadcasting to get
fans more involved in the Baseball and
Football community.
PROMISE

8. CREDENTIALS
Work Experience:
• Play-by Play analyst Baseball Rollins
College
• Worked under pressure at restaurant jobs
under duress.
Education:
• Full Sail University
• Dan Patrick School of Sportscasting, B.S., Full Sail University (Grad 2023)
Voluntary/Leadership:
• Voluntary work at Rollins College, and
Led teams of studio members in the
editing process for shows put on by Full
Sail University.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Will O’Conner
Industry Experience:
• Studio
Education:
• Full Sail University
Leadership Experience:
• Leader in acquaintance group
• Leader in youth gatherings
Skills and Proficiencies:
• Humorous/entertainer
• Good in camera works
• Editing is above average
Holton Pepper
Overall Online Presence:
• No Banner customizations or anything as far as
LinkedIn is concerned, but is highly emotional about
lacrosse and football.
• Grade: Poor
HEADSHOT HEADSHOT
Industry Experience:
• Rollins College, studio
Education:
• Full Sail University
Leadership Experience:
• Leader in numerous editing or studio assignments
• Leader Among acquaintances
Skills and Proficiencies:
• Able to talk about unknown things
• Loud/energetic about broadcasts
• Ability to learn on the job
Overall Online Presence:
• High school baseball at Sabine, LinkedIn account is
low, YouTube channel
• Grade: Poor

10. COMPETITION
Michael Johnson
Noteworthy Experience:
• Play-By-Play for Berry Athletics
• Has over 600 followers on LinkedIn
Holton Pepper
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Berry College
Skills and Proficiencies:
• Image Editing
• Sports Videography
• Intrepersonal skills
Overall Online Presence:
• Photo of the university in the background, Official photo
out front, multiple games done for Berry College, Over
600 followers on LinkedIn,
• Grade: Poor
Industry Experience:
• Rollins College, studio
Education:
• Full Sail University
Leadership Experience:
• Leader in numerous editing or studio assignments
• Leader Among acquaintances
Skills and Proficiencies:
• Able to talk about unknown things
• Loud/energetic about broadcasts
• Ability to learn on the job
Overall Online Presence:
• High school baseball at Sabine, LinkedIn account is
low, YouTube channel
• Grade: Poor

11. BRAND POSITION
For fans who seek an emotional connection to the
games, I provide outreach programs that present
a platform for every person wanting to be a part of
sports because every fan deserves to be
accepted and loved by the game of baseball and
football they love back!
“PEP”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Baseball / and or Lacrosse games
‣ N/A | Rollins College
• NAB State Leadership Conference
‣ February 28, 2022 | Washington DC
• NSMA
‣ TBD | TBD
Digital Marketing
• Primary Content: Content that will hopefully catch the
attention of the CEO’s of social media companies, getting
more publicity, growing the overall brand of the companies
that I work for. But use creative ways to do so.
• Primary Tools: To promote the image for the younger
viewers, I would go the route of TikTok and Snapchat, and
also Twitter for the rest of the grown up portion of the world.
• Website: I hope to grow my portfolio so that My image can
grow as well as the people who know me. Never know hen a
connection can land you the next big job.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• There really isn’t a specific type of mentor. Anyone
ahead in the program or someone with the experience
in the field in areas I want to go is helpful in many ways.
Formal Education
• So far the only things planned on being completed is
my time here at full sail as a sportscasting student.
From there, I’ll let God open doors.
Technical Skills
• Learn to become skilled and relaxed in the live light.
January, 2023.
• If anything disrupts the service of the broadcast, be able
to fix the issue and still get back out on-air. March,
2023.
• Be bale to step in and help direct a crew of individuals
on a broadcast team. January, 2023.
Soft Skills
• Find my voice for my own sportscasting career.
September, 2022.
• Become accustomed to being under pressure and
learning new sports to broadcast. December, 2022.
• Be able to perform when the prompter goes out and all I
have left is experience and scripts.

14. Holton Pepper
Baseball is out to be exclusive. I take an exclusive
experience and grab you by the hand giving you a
personal relationship with sports, what I do is make the
game for everyone.
Tune in to my next broadcast and enter the family that is
the “Pep Talk” Family.
Picture of You
Goes Here

15. REFERENCES
Glotel Inc. GLOTEL INC Dallas TX, 75219 - Cortera
Company Profile. (n.d.). Retrieved February 4,
2022, from
https://start.cortera.com/company/research/k3s
4jzo4k/glotel-inc/
Live Stream Youth Sports. BallerTV. (n.d.).
Retrieved February 4, 2022, from
https://www.ballertv.com/events
LinkedIn. (n.d.). Retrieved February 4, 2022, from
https://www.linkedin.com/search/results/compa
nies/?keywords=sports+broadcasting+&origin=
CLUSTER_EXPANSION&sid=GKL
ZipRecruiter job posting, Job Search and free job
alerts. ZipRecruiter. (n.d.). Retrieved February
4, 2022, from
https://www.ziprecruiter.com/candidate/onboard
?flow_variant=ONBOARDING_CONTROL
Michael Johnson Bio. LinkedIn. (n.d.). Retrieved
February 3, 2022, from
W53OdyIUGcwzMvvGQvCBA0qkvQ/
2022 baseball schedule. Rollins College. (n.d.).
Retrieved February 4, 2022, from
https://rollinssports.com/sports/baseball/schedul
e
2022 state leadership conference: National association
of broadcasters. 2022 State Leadership
Conference | National Association of
Broadcasters. (n.d.). Retrieved February 4, 2022,
from https://www.nab.org/sites/slc/