For my portfolio

1. z
PERSONAL BRAND EXPLORATION
 Will van Pelt
 Sportscasting
 Project & Portfolio I: Week 1
 June 5, 2022

2. Hello, my name is Will van Pelt. I was born and
raised in Washington state. I have a soft spot for
all sports in the pacific northwest. I love football,
basketball, and baseball. I am energetic,
passionate, and a loyal fan to my teams. My
goal is to provide the best PNW sports content
to my audience.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcer
• Sports Reporter
• Creative Writer
The Explorer
Being from the pacific northwest, I grew up
and fell in love with sports and adventuring
the wonderful wilderness out here. I just love
the experience of exploration! I hope to share
my adventure with my audience, and that
they enjoy the journey.
On Camera Personality for Sportscasting

4. Recruiters / Talent Acquisition
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• Set up LinkedIn page and connect with
instructors and classmates.
• I will send them a message on LinkedIn when
the opportunity presents itself.
• I will follow up by sharing more content and
continue to build my online presence.
Sr. Recruiter at ESPN
Gene White
Outreach Plan:
• Establish a strong online presence.
• I will reach out by following on LinkedIn, building
my online presence even more.
• I will follow up by putting out the best content I can
to show I am worthy of the opportunity.
Talent Acquisition for FOX
Sports at FOX
CORPORTATION
Kate Rodehau Outreach Plan:
• Develop my personal brand and establish my style.
• I will apply to any job postings from Bleacher Report.
• I will follow up every time I see a job posting.
HR Business Partner
at Bleacher Report

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Build a strong online presence and start a podcast &
YouTube channel.
‣ When I have the skills to start my podcast and YouTube
channel. I intend to have these established before I graduate.
By the time I graduate, I would like to have at least 1,000
connections on LinkedIn.
Mid Term: (2030)
• At this point, I plan that my podcast and YouTube
channel have landed me a position at a major
network (preferably my dream job, ESPN).
‣ By this time, I plan to be one of the most monetized
sportscasters on YouTube and have a strong following on my
podcast. My goal is to have a major network reach out to me
based off the content I have produced.
Long Term: (2040)
• Be the most recognized sportscaster on TV and be
the main anchor of ESPN and SportsCenter.
‣ Going from mid term to long term, I can see myself going from
cohost to main host. When I land at ESPN, I see a van Pelt and
Vanpelt segment. The old showing teaching the new and
keeping the van Pelt Show alive and well for years to come.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Creative Cloud Novice / Adept / Expert
Microsoft Office Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Originality Novice / Adept / Expert
English Language Novice / Adept / Expert
Internet Research Novice / Adept / Expert
Oral/Written Comprehension Novice / Adept / Expert
Cooperation Novice / Adept / Expert

7. I deliver quality content to fans by being my
authentic self.
PROMISE

8. CREDENTIALS
Work Experience:
• Tool Prep - Lead
• Trade Foreman
Education:
• Facilities Maintenance Program,
Cascade Job Corps
• Sportscaster, B.S., Full Sail University (Exp. 2023)
Awards:
• Student of the month in Job Corps Trade.
• MVP of a birthday basketball game.

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Will van Pelt
Overall Online Presence:
• How many connections?, banner image
customized?, professionalism of
headshot?, how detailed is the profile?,
published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX
out of 100
Industry Experience:
• Watches sports and sports shows.
Education:
• High School Graduate
• Cascade Job Corps Certificate – Facilities Maintenance
• Full Sail University Student
Leadership Experience:
• I was a foreman in my Trade at Job Corps.
• I was a lead for my department at a previous job.
Skills and Proficiencies:
• Adobe Creative Cloud – New Media Tools Completion
• Sports Knowledge – long time spots fan!
• Research – I like to make sure I know what I am talking
about.
Overall Online Presence:
• Very weak online presence.
• Grade: Poor.
• 1 out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Will van Pelt
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image
customized?, professionalism of headshot?,
how detailed is the profile?, published
articles?, active on other social media?, is
their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out
of 100
Industry Experience:
• Watches sports and sports shows.
Education:
• High School Graduate
• Cascade Job Corps Certificate – Facilities Maintenance
• Full Sail University Student
Leadership Experience:
• was a foreman in my Trade at Job Corps.
• I was a lead for my department at a previous job.
Skills and Proficiencies:
• Adobe Creative Cloud – New Media Tools Completion
• Sports Knowledge – long time spots fan!
• Research – I like to make sure I know what I am talking
about.
Overall Online Presence:
• Very weak online presence.
• Grade: Poor.
• 1 out of 100

11. BRAND POSITION
For sports media outlets who are looking for a
new sports personality, I provide unique sports
content for my viewers because I am being my
true authentic self.
“THE VAN PELT WITH HAIR”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Seattle Mariners vs LA Angels
‣ June 18, 2022 | T-Mobile Park Seattle, WA
• Seattle Mariners vs Oakland Athletics
‣ July 2, 2022 | T-Mobile Park Seattle, WA
• Seattle Mariners vs Toronto Blue Jays
‣ July 9, 2022 | T-Mobile Park Seattle, WA
Digital Marketing
• Primary Content: I will be providing content on all sports relating
to the pacific northwest. Covering the Seattle Mariners, Seattle
Seahawks, Seattle Kraken, and the Portland Trail Blazers.
• Primary Tools: I will be putting my content out on the podcast
and YouTube channel I intend on creating very soon. I will use the
adobe creative cloud to edit my content together. I will release a
few podcast episodes a week, and one YouTube video a week.
• Website: I will use my digital portfolio moving forward to help
build my brand awareness online. I can use my portfolio to post
all my content and have networks easily access my content
easily.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want to find a mentor who has been a vibrant
personality for awhile. It would be ideal to be taken
under a veteran broadcaster’s wing to learn the ropes
of the industry with a hands-on approach and coaching.
I would like to find this mentor upon graduating in 2023.
Formal Education
• Full Sail University – Sportscasting Degree 2023
• Sports Journalsm - 2025
Technical Skills
• Adobe Creative Cloud – Full Sail University, May 2022
• Writing – Full Sail University, April 2022
• On Camera Presence – Full Sail University, 2022
Soft Skills
• Time Management - Full Sail University, 2022
• Networking – Full Sail University, 2022
• Public Speaking – Full Sail University, 2022

14. Will van Pelt
You know why sportscasters have troubles
connecting? Well, what I do is just be myself. In fact,
just being myself is what drove my YouTube channel
and podcast to gain so many viewers.

15. REFERENCES
• National Center for O*NET Development. 27-3011.00 -
Broadcast Announcers and Radio Disc Jockeys. O*NET
OnLine. Retrieved June 5, 2022,
from https://www.onetonline.org/link/summary/27-3011.00
• Kate Rodehau HR Business at Bleacher Report. Home
[LinkedIn Page]. LinkedIn June 5, 2022, from
https://www.linkedin.com/in/kate-rodehau-80314a149/
• Amy Riley Sr Recruiter at ESPN. Home [LinkedIn Page].
LinkedIn June 5, 2022, from
https://www.linkedin.com/in/amy-riley-3629677/
• Gene White Director, Talent Acquisition for FOX Sports at
FOX Corporation. Home [LinkedIn Page]. LinkedIn June 5,
2022, https://www.linkedin.com/in/gene-white-1a891a8/