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MY
PERSONAL
BRAND
Michael Morales
Full Sail University
Post and Portfolio
May 19th, 2024
Career Category:
Starting a New Career
• Short Term Career Goal: Immediately After
Graduation, 2026
-Earning an entry-level coaching or
marketing position at Spooky Nook Sports
or at any sports facility, (preferable
basketball related).
1. Establish a good relationship with at
least 20 coaches, real good basketball
officials, or well establish market
managers or project coordinators
before graduation.
2. Expanding my personal brand to
reaching 5-10 sports facilities.
• Long Term Goal: Is to establish my own
sports facility, (2032)
Profession
Occupation: Sports Marketing
Potential Job Titles:
• Market Manager
• Umpires, Referees, and
Other Sports Officials
• Coaches and Scouts
• Agents and Business
Managers of Artists,
Performers, and Athletes
Source: Onetonline. Career Site
AUDIENCE
Middle and High
Schools and
students
AAU Programs
Training Camps
Competition
Michael Morales
Work Experience
• Less than one-year experience in the sport marketing.
• Two-years experience in delivering retail.
Education
• Currently enrolled in Full Sail University, going for a bachelors in
Sports Market and Media.
Skills
• Two-years playing semi-pro basketball for the Central
Pennsylvania Kings, (One as a player-coach).
• Two-years experience as a PIAA basketball official.
Overall Online Presence
• 0-connections, no banner, no detailed summaries, ok headshot,
no notable skills or traits
• Grade: 20 out of 100
Alister Godinho
Work Experience
• Two-years experience as an Account Management
• Two-years experience as a Data Analysis
Education
• Graduated from St. Blaise High School
Skills
• Advertising
• Statistical Data Analysis
• Agile Methodologies
Overall Online Presence
• 45+connections, designed banner, organized summaries, good
headshot, skills are notable
• Grade: 60 out of 100
Source: LinkedIn.com
Identity
Core Values
• Loyalty
• Leadership
• Honesty
• Making a Difference
• Consistency
Vision
• To see people do better within themselves..
Passion
• Basketball competition
Super-Power
• Bringing people together for a common cause
Golden Circle
Why?
To display that anything
is possible.
How?
Using basketball as a
tool to coach, train, and
mentor others.
What?
Inspiring others to reach
personal goals to
achieve in life.
Source: Core Values, Start with Why
Promise &
Position
Promise
I help individuals find potential confidence in
themselves and help develop abilities through
coaching and training the basics in the game of
basketball. With this, individuals can perform and
compete at a high-level, (college/pro level) able to
showcase basketball abilities and good knowledge of
the game. Scouts are searching for well-trained
individuals who are coachable and has a great
understanding in the basics.
Position
Confident to understand
Networking
Industry Events
Artsfest City of Harrisburg
Date: May 25-27, 2024
Location: Harrisburg Riverfront Park
Objective: Meet and greet marketing
managers to get an
understanding on the why and the how
on the event.
Future Stars 8th Annual Father’s Day
Classic
Date: June 25-26, 2024
Location: 798 Airport Rd. Palmyra, PA
Objective: Engage with other marketing
manager to gain
marketing knowledge.
Team Pennsylvania AAU Basketball
Been part of the team for six years.
Harrisburg, PA
Objective: Get to know players and other
coaches, so I can
network my personal brand.
Elevated Pitch
We all know sports are everywhere, but I
can develop content for coaches and
programs to let others know that there is a
training or practice event happening at a
specific location. I can also create highlight
videos for player so, players can post their
highlights on their social media platform for
collages to view
Source: Google, Sports Marketing and
Media
Mentorship
• In search of a well-experience
marketing manager to help show
me the ropes.
Digital Marketing
Online ID Calculator Results
• Volume: Zero
• Relevance: Low
• Purity: Low
• Diverity: Low
• Validation: Low
Archetype Brand: Hero
• Description: A strong and courageous
individual, who inspires others to believe in
themselves and conquer any task at hand.
Source: Kaye Putnam, BrandYourself.com, Online ID Calculator Quiz
Digital Marketing Strategy to Improve Online ID Calculator Scores While Exuding Brand Archetype
• Areas to Develop: Volume and Purity
• Creating highlight and picture content of my daughter playing high school basketball, as she is
making her way back to the game after completely tearing her ACL and blowing her knee during
her 7th grade school year, (2022).
• Sharing her story and other potential athlete’s stories on my FB and Instagram, as well on their
social media platforms to inspire others and give them the strength and courage to overcome
the task at hand.
Professional Development
Technical
Management: (Store, Resource, and Retail)
• Task: Creating and developing content and manage the why,
how, where to showcase the content.
• Organization: Different AAU programs, (Team Pennsylvania)
• Date: December 2024
Web/Graphic Design
• Task: Get familiar with web designing programs.
• Organization: Canvas and Adobe programs
• Date: Summer 2024
Transferable
Communication: (Socializing)
• Task: Open to more discussions with people on social media
platforms.
• Organization: Facebook, Instagram, and LinkedIn
• Date: June 2024
Writing Skills
• Task: Practice creative writing for programs, players, or businesses
• Organization: Canvas or Adobe, WordPress or Squarespace
• Date: June 2024
Reference
• Putnam, Kaye. (n.d.) Archetype Brand. Retrieved from {https://www.kayeputnam.com/brand-archetypes/}
• Ford, Henry. (n.d.) Book Yourself Solid Illustrated. Retrieved from {https://learning.oreilly.com/library/view/book-
yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1}
• Online ID Calculator Quiz. (n.d.)
• Sinek, Simon. (n.d.) The Golden Circle. Retrieved from {https://simonsinek.com/golden-circle/}
• Sinek, Simon. (n.d.) How Great Leaders Inspire Action. Retrieved from
{https://www.youtube.com/watch?v=7zFeuSagktM}
• OnetOnline. (n.d.)
• Godinho, A. (n.d.) LinkedIn

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Full Sail_Morales_Michael_SMM_2024-05.pptx

  • 1. MY PERSONAL BRAND Michael Morales Full Sail University Post and Portfolio May 19th, 2024
  • 2. Career Category: Starting a New Career • Short Term Career Goal: Immediately After Graduation, 2026 -Earning an entry-level coaching or marketing position at Spooky Nook Sports or at any sports facility, (preferable basketball related). 1. Establish a good relationship with at least 20 coaches, real good basketball officials, or well establish market managers or project coordinators before graduation. 2. Expanding my personal brand to reaching 5-10 sports facilities. • Long Term Goal: Is to establish my own sports facility, (2032)
  • 3. Profession Occupation: Sports Marketing Potential Job Titles: • Market Manager • Umpires, Referees, and Other Sports Officials • Coaches and Scouts • Agents and Business Managers of Artists, Performers, and Athletes Source: Onetonline. Career Site
  • 4. AUDIENCE Middle and High Schools and students AAU Programs Training Camps
  • 5. Competition Michael Morales Work Experience • Less than one-year experience in the sport marketing. • Two-years experience in delivering retail. Education • Currently enrolled in Full Sail University, going for a bachelors in Sports Market and Media. Skills • Two-years playing semi-pro basketball for the Central Pennsylvania Kings, (One as a player-coach). • Two-years experience as a PIAA basketball official. Overall Online Presence • 0-connections, no banner, no detailed summaries, ok headshot, no notable skills or traits • Grade: 20 out of 100 Alister Godinho Work Experience • Two-years experience as an Account Management • Two-years experience as a Data Analysis Education • Graduated from St. Blaise High School Skills • Advertising • Statistical Data Analysis • Agile Methodologies Overall Online Presence • 45+connections, designed banner, organized summaries, good headshot, skills are notable • Grade: 60 out of 100 Source: LinkedIn.com
  • 6. Identity Core Values • Loyalty • Leadership • Honesty • Making a Difference • Consistency Vision • To see people do better within themselves.. Passion • Basketball competition Super-Power • Bringing people together for a common cause Golden Circle Why? To display that anything is possible. How? Using basketball as a tool to coach, train, and mentor others. What? Inspiring others to reach personal goals to achieve in life. Source: Core Values, Start with Why
  • 7. Promise & Position Promise I help individuals find potential confidence in themselves and help develop abilities through coaching and training the basics in the game of basketball. With this, individuals can perform and compete at a high-level, (college/pro level) able to showcase basketball abilities and good knowledge of the game. Scouts are searching for well-trained individuals who are coachable and has a great understanding in the basics. Position Confident to understand
  • 8. Networking Industry Events Artsfest City of Harrisburg Date: May 25-27, 2024 Location: Harrisburg Riverfront Park Objective: Meet and greet marketing managers to get an understanding on the why and the how on the event. Future Stars 8th Annual Father’s Day Classic Date: June 25-26, 2024 Location: 798 Airport Rd. Palmyra, PA Objective: Engage with other marketing manager to gain marketing knowledge. Team Pennsylvania AAU Basketball Been part of the team for six years. Harrisburg, PA Objective: Get to know players and other coaches, so I can network my personal brand. Elevated Pitch We all know sports are everywhere, but I can develop content for coaches and programs to let others know that there is a training or practice event happening at a specific location. I can also create highlight videos for player so, players can post their highlights on their social media platform for collages to view Source: Google, Sports Marketing and Media Mentorship • In search of a well-experience marketing manager to help show me the ropes.
  • 9. Digital Marketing Online ID Calculator Results • Volume: Zero • Relevance: Low • Purity: Low • Diverity: Low • Validation: Low Archetype Brand: Hero • Description: A strong and courageous individual, who inspires others to believe in themselves and conquer any task at hand. Source: Kaye Putnam, BrandYourself.com, Online ID Calculator Quiz Digital Marketing Strategy to Improve Online ID Calculator Scores While Exuding Brand Archetype • Areas to Develop: Volume and Purity • Creating highlight and picture content of my daughter playing high school basketball, as she is making her way back to the game after completely tearing her ACL and blowing her knee during her 7th grade school year, (2022). • Sharing her story and other potential athlete’s stories on my FB and Instagram, as well on their social media platforms to inspire others and give them the strength and courage to overcome the task at hand.
  • 10. Professional Development Technical Management: (Store, Resource, and Retail) • Task: Creating and developing content and manage the why, how, where to showcase the content. • Organization: Different AAU programs, (Team Pennsylvania) • Date: December 2024 Web/Graphic Design • Task: Get familiar with web designing programs. • Organization: Canvas and Adobe programs • Date: Summer 2024 Transferable Communication: (Socializing) • Task: Open to more discussions with people on social media platforms. • Organization: Facebook, Instagram, and LinkedIn • Date: June 2024 Writing Skills • Task: Practice creative writing for programs, players, or businesses • Organization: Canvas or Adobe, WordPress or Squarespace • Date: June 2024
  • 11. Reference • Putnam, Kaye. (n.d.) Archetype Brand. Retrieved from {https://www.kayeputnam.com/brand-archetypes/} • Ford, Henry. (n.d.) Book Yourself Solid Illustrated. Retrieved from {https://learning.oreilly.com/library/view/book- yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1} • Online ID Calculator Quiz. (n.d.) • Sinek, Simon. (n.d.) The Golden Circle. Retrieved from {https://simonsinek.com/golden-circle/} • Sinek, Simon. (n.d.) How Great Leaders Inspire Action. Retrieved from {https://www.youtube.com/watch?v=7zFeuSagktM} • OnetOnline. (n.d.) • Godinho, A. (n.d.) LinkedIn