This document discusses perception and its role in human resource management. It defines perception as how individuals select, organize, and interpret stimuli to understand their environment. Sensation involves basic physiological responses, while perception involves a higher-level interpretation. Perception involves registration, interpretation, and feedback in understanding external, physical, and sociocultural influences. Factors like intensity, size, and novelty can influence perceptual selectivity. Perception of others, or social perception, is affected by attribution, stereotyping, and halo effects. The document also discusses impression management strategies and how perception influences individual decision-making.

1. PERCEPTION
Human Resource
Management
HRM 1
Himadri Shekhar-18
Alvin Samuel-10
Monica Kumari
Saumya Rani

2. HRM 2

3. HRM 3

4. HRM 4

5. HRM 5

6. OBJECTIVES OF THE
PRESENTATION
To understand
 Meaning of Perception
 Sensation Vs Perception
 Sub processes of Perception
 Factors influencing Perception
 Social Perception
 Impression Management
 Linkage between Perception and
Individual decision-makingHRM 6

7. Meaning Of Perception
 Perception may be defined as the process by which an individual
selects, organizes and interprets stimuli into A meaningful and
coherent picture of the environment in which he lives.
HRM 7

8. Sensation Vs Perception
 Sensation deals with the basic behavior of an individual,
caused by his physiological functions.
 Perception is the process by which an individual selects,
organizes and interprets stimuli into a meaningful and
coherent picture of the environment in which he lives.
8

9. HRM 9
Sub processes of Perception
External
Environment
Confrontation
Consequences Behavior
Feedback
InterpretationRegistration
Sociocultural
Environment
Physical
Environment

10. Factors Influencing Perceptual Selectivity
HRM 10
External Attention
Factors
 Intensity
 Size
 Contrast
 Repetition
 Motion
 Novelty and
 familiarity
Internal Set Factors
 Learning and
Perception
 Motivation and
Perception
 Personality and
Perception

11. FACTORS INFLUENCING PERCEPTION
 The Perceiver
 The Target
 The Situation
HRM 11

12. Social Perception
It is directly concerned with how one individual perceives
other individuals; how we get to know others.
HRM 12
Factors affecting
Social
perception
Attribution Stereotyping The Halo Effect

13. STEREOTYPING
 It is the tendency to perceive another person as belonging to a single class or category
Halo effect
 The person is perceived on the basis of one trait or event.
HRM 13

14. Impression Management
 It is referred to as “self presentation”
 It is the process by which people try to manage or control the perceptions formed by other people
about themselves.
HRM 14

15. Impression Management Strategies Used
By Employees
Demotion-preventive
strategy
 Accounts
 Apologies
 Disassociation
Promotion-enhancing
strategy
 Entitlements
 Enhancements
 Obstacle-disclosure
 Association
HRM 15

16. HRM 16
 It is used when employees want to minimize their responsibilities for negative
outcome
 Accounts
 Apologies
 Disassociation
Demotion-Preventive Strategy

17.  It is used when employees want to maximize their responsibility for a positive
outcome or improve their image
 Entitlements
 Enhancements
 Obstacle-disclosure
 Association
HRM
17 Promotion-Enhancing Strategy:

18. LINKAGE BETWEEN PERCEPTION AND INDIVIDUAL
DECISION-MAKING
 Perception has a crucial role in individual decision-making
in organizations, by affecting both the decision as well as
the quality of the decision.
 The decision taken by an individual is a complex process
involving the intake of data, screening procession and
interpreting and evaluating of data, based on the
perceptions of the individual.
HRM 18

19. Summary of The Chapter
HRM 19
 Meaning of Perception
 Sensation Vs perception
 Sub processes of perception
 Factors influencing perception
 Social Perception
 Impression management
 Linkage between perception and individual decision-
Making

20. Thank You
HRM
20