The document discusses perception and the perceptual process. It describes perception as how individuals organize and interpret sensory information to make sense of their environment. The perceptual process involves sensation, selection, organization, and translation of stimuli. Perception is influenced by factors in the perceiver, target, and situation. It also discusses figure-ground perception, perceptual grouping, person perception, attribution theory, and shortcuts people use to judge others.

1. “ WE DON’T SEE THINGS AS THEY ARE, WE SEE THINGS AS WE ARE.”

4. Receiving Stimuli (External & Internal) Selecting Stimuli External factors : Nature, Location,Size,contrast, Movement,repetition,similarity Internal factors : Learning, needs,age,Interest, Organizing Figure Background , Perceptual Grouping ( similarity, proximity, closure, continuity) Response Covert: Attitudes , Motivation, Feeling Overt: Behavior Perceptual Process Interpreting Attribution ,Stereotyping, Halo Effect, Projection