Perception is influenced by both internal and external factors. Internally, an individual's needs, experiences, personality, and learning influence how they perceive and interpret stimuli. Externally, characteristics of the stimuli like intensity, size, frequency, status, and contrast can impact perception. Perception is a process where an individual selects, organizes, and interprets environmental stimuli based on their personal lens formed by internal and external factors.

1. PERCEPTION
FACTORS INFLUENCING PERCEPTION
Presented By
MANOJ KUMAR
NAVEEN KUMAR
NITY NIHARIKA
(PGDM-2nd
year)
IME, GHAZIABAD

2.  DEFINE AS: the process by which an
individual selects, organizes and interpret
stimuli into meaningful and coherent picture
of the world.
  2 different people can have different
perception for same stimuli.
 > so as per needs , values and expectations.
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3. 3
 It keeps on changing.

4. What we interprets from the picture..!!!
 Some say
 A girl
 A flower
 2 girls
 4 girls
 Bunch of flower
 Nothing
 I have not seen it properly
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INDIVIDUAL RECOGNISE THE
STIMULI AS PER HIS
PERSONAL
NEEDS,EXPECTATION,
EXPERIENCES:
INDIVIDUAL RECOGNISE THE
STIMULI AS PER HIS
PERSONAL
NEEDS,EXPECTATION,
EXPERIENCES:

5. •Why We Study Perceptions
 To better understand how people make
attributions about events.
 We don’t see reality. We interpret what we
see and call it reality.
 The attribution process guides our behavior,
regardless of the truth of the attribution.
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6.  SO 3 ASPECTS OF PERCEPTION:
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7.  1
 SELECTION
 DEPENDS UPON;
 CONSUMER`S PREVIOUS EXPERIENCE
 THEIR MOTIVES AT THE TIME
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8.  2.
-ORGANIZATION
INDIVIDUAL PERCEIVE A SMALL STIMULI
TO BE FUNCTION OF WHOLE.
THIS CAN BE DONE ON THREE PRINCIPLES.
 FIGURE AND GROUND
 GROUPNG
 CLOSURE
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9.  3
- INTERPRETATION
 FIRST IMPRESSION ( never get second
chance to make first impression )
 JUMPING TO CONCLUSION ( hearing the
beginning and forming the conclusion )
 HALO EFFECT ( evaluation is based on just
one or few dimensions )
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10. FACTORS INFLUENCING PERCEPTION
There are mainly two factors influencing perceptual
mechanism.
1.EXTERNEL FACTOR
2.INTERNAL FACTOR

11. EXTERNAL FACTOR
There are some external factors are as follows –
1. INTENSITY
2. SIZE
3. FREQUENY
4. STATUS
5. CONTRAST
6. REPETITION

12. INTERNAL FACTORS
1. NEEDS & DESIRES
2. EXPERIENCE
3. PERSONALITY
4. LEARNING

13. ELEMENTS OF PERCEPTION

14. STIMULUS
REGISTRATION
INTERPRETATION
FEEDBACK
REACTION
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15. 15Organizational Behavior /
Perception
Shortcuts in judging others
 Selective Perception :
People selectively interpret what they see on the basis of their interests,
background, experience and attitudes.
 Halo Effect :
Drawing a general impressions about an individual on the basis of a single
charecteristics.

16. 16Organizational Behavior /
Perception
 Contrast Effect :
Evaluation of a person’s characteristics that are effected by comparisons
with other people recently encountered who rank higher or lower on the
same characteristics.
 Projection :
Attributing one's own characteristics to other people.
 Stereotyping :

17. 17Organizational Behavior /
Perception

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19. 19Organizational Behavior /
Perception

20. 20Organizational Behavior /
Perception

21. 21Organizational Behavior /
Perception

22. 22Organizational Behavior /
Perception

23. THANK YOU