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WHAT IS PERCEPTION?
PERCEPTION OF ONE INDIVIDUAL DIFFERS FROM ANOTHER
REALITY VS. PERCEPTION
SENSATION VS PERCEPTION….
SUBPROCESSES OF PERCEPTION
SUBPROCESSES OF PERCEPTION CONTD….
PERCEPTUAL SELECTIVITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
FACTORS INFLUENCING PERCEPTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PERCEPTUAL ORGANIZATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL PERCEPTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACTORS AFFECTING SOCIAL PERCEPTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACTORS AFFECTING SOCIAL PERCEPTION CONTD … ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FACTORS AFFECTING SOCIAL PERCEPTION CONTD …
IMPRESSION MANAGEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IMPRESSION MANAGEMENT CONTD … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IMPRESSION MANAGEMENT CONTD … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IMPRESSION MANAGEMENT CONTD … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LINKAGE BETWEEN PERCEPTION AND INDIVIDUAL DECISION - MAKING ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
 

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Understanding Perception and Its Influence on Decision Making