This chapter discusses perception and related concepts. It defines perception as how individuals select, organize and interpret stimuli to understand their environment. It distinguishes perception from sensation. The subprocesses of perception include registration, interpretation, and response. Factors that influence perception include attention, learning, motivation, personality and the perceiver, target, and situation. Perceptual organization involves processes like figure-ground perception, grouping, closure and constancy. Social perception examines how individuals perceive others through attribution, stereotyping and halo effects. Impression management refers to strategies individuals use to control how others perceive them. Perception ultimately influences individual decision-making.

1. PERCEPTION NISHA HARIYANI

6. PERCEPTION CHAPTER-5

8. What do You Understand by this Picture?

11. Sub processes of Perception External Environment Confrontation Consequences Behavior Feedback Interpretation Registration Sociocultural Environment Physical Environment

15. Size: A larger object is more likely to be noticed than a smaller object. Example: Which you can read fast? God is great God is great External Attention Factors

17. Motion: People gives more attention to moving objects than the stationery objects. Example: Moving object Stationery object External Attention Factors Contd…

19. Internal Set Factors Learning and Perception: Learning by itself plays a major role in developing the perceptual set. Example: Hilly Terrrain Ahead