Sales and Marketing secrets to win more deals
with corporations, sponsors, partners, investors.
Know what you REALLY offer.
Focus ONLY on prospects that need that.
This presentation provides an overview of the 5 key pillars to achieving success in a startup company and is a top line summary of the book "Startup Ignition".
The reality is that market success cannot be achieved with faster, better, cheaper. Real breakthrough and sustained market growth requires differentiation. Differentiation in the way problems are solved, value is delivered and the market opportunity is addressed.
Sales and Marketing secrets to win more deals
with corporations, sponsors, partners, investors.
Know what you REALLY offer.
Focus ONLY on prospects that need that.
This presentation provides an overview of the 5 key pillars to achieving success in a startup company and is a top line summary of the book "Startup Ignition".
The reality is that market success cannot be achieved with faster, better, cheaper. Real breakthrough and sustained market growth requires differentiation. Differentiation in the way problems are solved, value is delivered and the market opportunity is addressed.
ARD 2018 So you want to be an entrepreneur? Nanne Migchels
Stop waiting for that big idea to arrive. Get out there and find the sweet spot between your goals, competencies and market opportunities. You will then be able to work on stuff that you are good at, that is in demand and which has meaning to you. That has the sound of a winning combination.
The Challenger Sale Model is a transformation imperative for every organization and needs to be embedded in the sales force . The book explains how to deliver a differentiates selling experience that delivers higher level of partner loyalty and growth . This is a summary of my key takeaways and by no means does justice to all the tools and techniques to reframe customer conversations to make them impactful and memorable
Marketing to the B2B Buyer is much more than understanding their pain points, where they live, etc. Our Massive Growth Marketing Series, Part 1, dives deep into how you need to be speaking to your ideal B2B client so your marketing is always successful.
Building insanely great apps and companiesEric Olden
This is a lecture given at UC Berkeley on startup strategy on September 23 2013 at the Lester Center for Entrepreneurship.
Building insanely great apps and companies takes 4 things:
1. Accept that nobody cares about your product
2. Find a simple solution to a big problem
3. Respond to what the market tells you
4. Build a killer team
This presentation covers the above with specific tips and techniques you can implement to build a great company and killer products.
Intro to Entrepreneurship
L&S 5 (UGBA 96)
Monday September 23, 2013
Sales for Startups. Atlas Accelerator, the largest venture accelerator in the northwest, hosted this symposium on sales. It was held on 1/27/2011 and attended by about 30 CEOs, angel investors, VCs, and sales executives.
The Future Of Consultative Selling with RAIN Group and PersistIQBrandon Redlinger
How buyers buy is evolving at an unprecedented pace due to massive changes in the technology that facilitates buying. Information is more available than ever. It's time to change the way you sell.
In this webinar, you will discover:
-How consultative selling has changed, and needs to be redefined for a new era
-How advanced consultative selling is redefining its role in the buying process
-5 ways in which sales is changing
-Why the concept of "cognitive reframing" is key to your success in sales
-The net effect: selling in the Blue Ocean
-The implications technology has on consultative selling
-----------
This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
Nick Westergaard was joined by bloggers Jenna Baze and Mike Gerholdt at the Salesforce.com Community Conference that kicked off Dreamforce 2011 to present "Building Your Blog Brand" which features the 5 steps of Brand-Driven Blogging. More at NickWestergaard.com.
This was originally presented as the closing keynote at the APPA National Conference in Chicago on July 27, 2011. For more information, please check out http://www.nickwestergaard.com
ARD 2018 So you want to be an entrepreneur? Nanne Migchels
Stop waiting for that big idea to arrive. Get out there and find the sweet spot between your goals, competencies and market opportunities. You will then be able to work on stuff that you are good at, that is in demand and which has meaning to you. That has the sound of a winning combination.
The Challenger Sale Model is a transformation imperative for every organization and needs to be embedded in the sales force . The book explains how to deliver a differentiates selling experience that delivers higher level of partner loyalty and growth . This is a summary of my key takeaways and by no means does justice to all the tools and techniques to reframe customer conversations to make them impactful and memorable
Marketing to the B2B Buyer is much more than understanding their pain points, where they live, etc. Our Massive Growth Marketing Series, Part 1, dives deep into how you need to be speaking to your ideal B2B client so your marketing is always successful.
Building insanely great apps and companiesEric Olden
This is a lecture given at UC Berkeley on startup strategy on September 23 2013 at the Lester Center for Entrepreneurship.
Building insanely great apps and companies takes 4 things:
1. Accept that nobody cares about your product
2. Find a simple solution to a big problem
3. Respond to what the market tells you
4. Build a killer team
This presentation covers the above with specific tips and techniques you can implement to build a great company and killer products.
Intro to Entrepreneurship
L&S 5 (UGBA 96)
Monday September 23, 2013
Sales for Startups. Atlas Accelerator, the largest venture accelerator in the northwest, hosted this symposium on sales. It was held on 1/27/2011 and attended by about 30 CEOs, angel investors, VCs, and sales executives.
The Future Of Consultative Selling with RAIN Group and PersistIQBrandon Redlinger
How buyers buy is evolving at an unprecedented pace due to massive changes in the technology that facilitates buying. Information is more available than ever. It's time to change the way you sell.
In this webinar, you will discover:
-How consultative selling has changed, and needs to be redefined for a new era
-How advanced consultative selling is redefining its role in the buying process
-5 ways in which sales is changing
-Why the concept of "cognitive reframing" is key to your success in sales
-The net effect: selling in the Blue Ocean
-The implications technology has on consultative selling
-----------
This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
Nick Westergaard was joined by bloggers Jenna Baze and Mike Gerholdt at the Salesforce.com Community Conference that kicked off Dreamforce 2011 to present "Building Your Blog Brand" which features the 5 steps of Brand-Driven Blogging. More at NickWestergaard.com.
This was originally presented as the closing keynote at the APPA National Conference in Chicago on July 27, 2011. For more information, please check out http://www.nickwestergaard.com
My closing talk from the MarketingProfs B2B Forum during my "7 Minutes of Awesome" on Clarity from Chaos. All images were drawn by me (my first time doing this!).
Understand the What, Why & How of Digital Transformation Featuring 451 ResearchVMware Tanzu
Why did we hear so much about “Digital Transformation” in 2016, and frankly what does it mean? While it's easy to dismiss the phrase with an eye-roll, there's no better phrase to represent improving how IT is used to help drive business innovation...and the huge changes organizations must go through to be successful. This webinar with Nick Patience, Research Vice President for 451 Research's software team, and Michael Coté of Pivotal will discuss a pragmatic definition and approach to Digital Transformation as seen through the experiences of organizations who've lived through it.
Digital Transformation is about fundamentally rebuilding business and IT processes, not just about building apps. 451 Research defines Digital Transformation as “a result of IT innovation that is aligned with and driven by a well-planned business strategy, with the goal of transforming how organizations serve customers, employees and partners.” Some main features of a successful transformation include the ability to quickly react to market demands, and use information to make better decisions and serve constituents more effectively.
In this webinar Nick Patience of 451 Research and Pivotal’s Michael Cote will discuss:
- Why now is the time for Digital Transformation
- How the balance of power between customer and provider contributes to this new revolution
- Shifting priorities that require new practices and processes and the technical tools and platforms that support them
- Real-world examples of organizations that have been there (we’ll share all the gorey details, including what worked and didn't work for them)
View the webinar here: https://www.brighttalk.com/webcast/14891/242781
#NeuronaDay: Tendencias de MKT Digital para el 2017Engel Fonseca
Resultados de la investigación de Engel Fonseca ( @engelfonseca ) vía la plataforma de Neurona Digital. Contacto: e.fonseca@potenttial.com WA: 5512946267
Digital is changing how we do business. One of the areas most impacted is how organisations deal with their channel. Should we bypass the channel or rather enforce our channel-partners to become future proof?
The theme for this year's B2B Forum is Choices. Marketing these days is full of them, isn't it? And sometimes, we make terrible ones.
One of the best examples of cringe-worthy marketing is the late-night infomercial—the one you watch when you can't sleep. After an hour, it nearly convinces you that you do need a Magic Bullet. (How have you ever lived without it?!)
To honor this strangely beloved marketing genre, we present to you the first ever infomercial Slideshare presentation. So, for this limited time only ... ENJOY!
Establish your Sales & Marketing FoundationGary Corcoran
Quick insight into building your Inbound Sales and Marketing foundation.
Top tips and techniques for getting started and setting yourself up for success.
Learn more about me, my popular speaking topics, and how I can help you and your audience at your next conference or corporate event. More at nickwestergaard.com.
In this 60 minute session, you’ll take a deepdive in all the latest growth marketing techniques. You’ll get a strong first impression of the capabilities that ‘the new way of marketing’ has to offer your business. This course contains:
An introduction to Growth Marketing
Case studies of companies that use this methodology succesfully
Tools to get started
Ideation tools to come up with better experiments
Clear understanding of experiment design.
Bringing Your MSP Out of Obscurity: Practical Marketing Thinking For A Digita...Aaron Mangal
In this presentation, Aaron Mangal, host of The Cloud Radio Show and Business Development Manager of Network Remedy explores Marketing Thinking in today's busy information overloaded world.
Aaron will explore:
() A brief history of Marketing to date including the evolution of Tech
() What Marketing is and is not
() Branding and its importance (Plus new examples added)
() The Problem and Pain of Marketing Today
() Examples of Marketing from Tech Players, big and small
() Takeaways and What you can do
() Further Reading, Links and Resources (NEW Content!)
Marketing for Manufacturing with Wakefield Manufacturing ForumDave Pannell MCIM
Many manufacturing companies still rely on pre-Internet strategies to find new business, but with customers becoming unwilling to directly engage with a supplier until late on in their decision-making process, traditional opportunities to directly ‘sell’ have become limited.
These slides made up a three-hour 'marketing for manufacturers bootcamp' in conjunction with Wakefield Manufacturing Forum as part of Wakefield Business Week.
Slides 1-20
Business growth expert Mark Prince talks about why a manufacturer has to first create a point of difference and embrace how the world of business has changed. Young, agile companies are disrupting every industry and manufacturing is no different.
Slides 21-62
The Chartered Institute of Marketing's Ambassador for Manufacturing Dave Pannell looks at the changing behaviour of the industrial buyer and explores the culture clash between marketing and manufacturing. Dave then explains the strategies for marketing a manufacturing company, from company branding to marketing to your own team.
Slides 63-87
Sales guru Stewart Leahy then talks about digital marketing tactics, and how websites really generate referrals by being part of a wider strategy of digital marketing activity - including Google PPC, email marketing and remembering to pick up the phone!
Download the accompanying free guide Marketing for Manufacturers here:
http://tdmuk.com/marketing-for-manufacturers
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
xTuple.com Supports Innovation: From blueprints to buildouts, xTuple helps foster startups in the heart of the Mid-Atlantic technology corridor between Research Triangle, North Carolina and Washington D.C. As a committed, passionate member of the Greater Norfolk tech community, xTuple is a financial sponsor as well as mentor at Hatch Norfolk, an intense accelerator program, and other events where entrepreneurs showcase their ideas. www.HatchNorfolk.com
Check out the agenda for this year's Social Brand Forum, an industry leading digital marketing event. Register now at http://www.branddrivendigital.com/socialbrand2014/
The Scrappy Brand's Guide to Social Media on a BudgetNick Westergaard
My presentation from MarketingProfs B2B Forum on October 11, 2013 in Boston. Rob Yoegel of Monetate and I spoke on "The Scrappy Brand's Guide to Social Media Marketing on a Budget."
Read more: http://www.marketingprofs.com/events/b2b2013/program#ixzz2hRHfvz54
The full agenda for Social Brand Forum 2013, held October 24-25 at the Iowa River Landing in Coralville. Learn more and register at http://socialbrandforum.com
My "Bold Talk" from Hubspot's Inbound 2013 event in Boston on August 20, 2013. This talk was based on my findings after a year of co-hosting The Work Talk Show podcast.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.