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"The Writing on the Wall"
     American Marketing Association
    University of Iowa | March 6, 2011
Brand-Driven Insights at




NickWestergaard.com
      @NickWestergaard
Why Am I Here?
Some Background
Nick Westergaard
Grew up in advertising

Degree in Psychology
& Theatre Arts

Buckle Down

ACT

"The Family Business"
Westergaard.com
Not Your Father's
   Advertising
BIG Shift
What Does This Mean?
Everyone's a Marketer
Silos Hurt Marketing
The New Marketer ...
Central Control
Brand Builders
Customer Service
Sales
Sales = Selling Ideas
Social Skills
Content Creators
Know Technology
Looking for Expertise
Core Principles Apply



 Strategy   Execution   Analysis
Need New Paths


       Mass Comm



  Marketing   Art/Design
Couple More Things ...
Live Life!
(Don't Underestimate This)
Stay Current
NickWestergaard.com
New Media Advice for Marketers: University of Iowa AMA

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