This document discusses who performs social media work, where and when it takes place, and how to overcome common obstacles. It explains that social media teams typically include community managers, with some organizations having marketing or digital teams handle social accounts. The work often happens outside of regular hours to align with customer timezones. Challenges include ensuring enough time, the right talent, and overcoming fears about losing control. The key is organizing efficiently, providing training, and helping leadership understand the value of social media.
Social Media Monitoring: Brands That Listen Make Better FriendsMatt Granfield
A brief history of how word of mouth marketing has changed, the environment we're in and how brands that listen to what people are saying in social media channels make much better friends than those that don't.
My slides from Emerce - Digital Marketing Live 2014... About why your users don't like to wait, why this is important for you as a site owner and best practices to align content and speed to create a fast user experience...
NFSSC - The Good, the Bad and the Ugly of Social MediaHelen Levinson
Expert advice on how to protect and monitor your brand online
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Making social media work for SMEs and StartupsPrateek Shah
Even though social media was coined a people's medium when it came around, it is the big brands which seem to be making the most use of it, making small setups wonder whether they can even make efficient use of this medium. Here are quick case studies of organisations from India that have gone from the unknown to being known thanks to Social Media. Features some of our clients at Green Smyles. Know more about us at www.greensmyles.com
Social Media Monitoring: Brands That Listen Make Better FriendsMatt Granfield
A brief history of how word of mouth marketing has changed, the environment we're in and how brands that listen to what people are saying in social media channels make much better friends than those that don't.
My slides from Emerce - Digital Marketing Live 2014... About why your users don't like to wait, why this is important for you as a site owner and best practices to align content and speed to create a fast user experience...
NFSSC - The Good, the Bad and the Ugly of Social MediaHelen Levinson
Expert advice on how to protect and monitor your brand online
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Making social media work for SMEs and StartupsPrateek Shah
Even though social media was coined a people's medium when it came around, it is the big brands which seem to be making the most use of it, making small setups wonder whether they can even make efficient use of this medium. Here are quick case studies of organisations from India that have gone from the unknown to being known thanks to Social Media. Features some of our clients at Green Smyles. Know more about us at www.greensmyles.com
Key Points in this presentation:
- Application of Social Media in the Workplace
- Are Employers Permitted to Monitor Social Media Use by Employees at Work?
- Percentage of Business using Social Media
- How does your organization use SM for Internal communications
- Managing the Risks
- Social Media Policy
- Steps to creating a Policy
5 Habits of Successful Social Media ManagersSprout Social
Brands everywhere are hiring social media managers and building dedicated teams to run social media, but are they properly trained and set up to succeed? Here we offer a helpful resource guide with five habits of successful social media managers and questions to consider as you map out your strategy.
Explore These Themes:
-Understand the social sphere and what works for your brand
-Develop holistic plans that enable you to test, learn and adapt
-Balance human and technological resources for maximum impact
“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!
You will learn:
Plan for real-time opportunities that transcend multiple channels
Get results that move campaigns beyond hype via social
Employ best practices for developing a program for real-time marketing
How to create a values and vision based communication - social media plan. Presentation at STRONG 2013 - the First Nations Technology Council's Summit of Technology, Resources, Opportunities, Networks and Growth conference.
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...James Garrow
Presentation given at the Immunization Action Coalition's 2010 Social Media Summit, which was held in Philadelphia on June 15.
This presentation was geared towards government agencies considering using social media to conduct outreach and communication.
Why social: What goes around comes around - 3/3Magnus Hultberg
Third of three parts for a workshop on social media and branding done in Istanbul in June 2011. This part provides a few useful points on how to get started with social media in your business. Other parts provide a background on social media, why it is so important for business and current trends
Breaking Barriers Webinar Series - An RIA Social Media Case StudyBlane Warrene
The RegEd Breaking Barriers webinar series continued with a case study in how one international registered investment advisor, Keats Connelly, implemented social into their business.
The Corporate Social Media Summit New York 2010Nick Johnson
A complete brochure for the first Corporate Social Media Summit, held in New York in June 2010.
The brochure highlights the 30+ corporate speakers contributing (including Whole Foods, Nokia, McDonald's, Johnson & Johnson and more), and the core topics discussed over the two days (including implementing an internal strategy on social media use, controlling reputation online, and establishing social media value).
For more on the Corporate Social Media Summit series, go to http://events.usefulsocialmedia.com/conferences/
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
A social campaign is only as good as its results, and turning your data into actionable insights is the first step to a successful campaign. Where should you begin with your social data expectations? Which platforms should you get on board with and how do you wade through a sea of numbers? How do you turn those numbers into campaign pivots? What data can help you engage better and what data can tell you how well your campaign actually did?
Join us as our panelists discuss:
-Integrating a data-centric approach into your organization's campaign strategies
-Using data to initiate or revise an existing social campaign
-Staying agile with data to better engage with your audience
Learn more about me, my popular speaking topics, and how I can help you and your audience at your next conference or corporate event. More at nickwestergaard.com.
My closing talk from the MarketingProfs B2B Forum during my "7 Minutes of Awesome" on Clarity from Chaos. All images were drawn by me (my first time doing this!).
Check out the agenda for this year's Social Brand Forum, an industry leading digital marketing event. Register now at http://www.branddrivendigital.com/socialbrand2014/
The Scrappy Brand's Guide to Social Media on a BudgetNick Westergaard
My presentation from MarketingProfs B2B Forum on October 11, 2013 in Boston. Rob Yoegel of Monetate and I spoke on "The Scrappy Brand's Guide to Social Media Marketing on a Budget."
Read more: http://www.marketingprofs.com/events/b2b2013/program#ixzz2hRHfvz54
The full agenda for Social Brand Forum 2013, held October 24-25 at the Iowa River Landing in Coralville. Learn more and register at http://socialbrandforum.com
My "Bold Talk" from Hubspot's Inbound 2013 event in Boston on August 20, 2013. This talk was based on my findings after a year of co-hosting The Work Talk Show podcast.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
4. course structure
‣ Strategy — Planning the Work
‣ Execution — Working the Plan
‣ The Big Picture — The Digital Ecosystem
5.
6. unpacking the “serving men”
‣ WHY are we doing this?
‣ WHAT are we doing?
‣ WHEN does this happen?
‣ WHERE does this happen?
‣ WHO does this involve?
‣ HOW do we get it done?
10. social media at work
‣ Who Does the Work?
‣ Where and When Does This Happen?
‣ A Day in the Life
‣ Overcoming Common Obstacles
‣ Employee Advocacy and Beyond
20. how is social media organized?
Source: Altimeter Group
21. how about a football metaphor?
Source: The NOW Revolution
22. organization & program maturity
Source: Altimeter Group
1. AD-HOC
Inconsistant or no
governance across
the organization
2. PLANNING
Organization
begins planning for
governance
3. FORMALIZED
Governance is
formalized in parts of
the organization
4. STRATEGIC
The organization has
consistant, measured
governance
5. HOLISTIC
Social and broader
Digital Governance
are the same
PEOPLE
Get leaders
aligned and
determine
structure
No formal
organizational
model or
leadership
engagement. Lack
of accountability
for social
Social teams
operate in silos,
no org design with
sporadic leadership
engagement
Formal social org
design in place
with leadership
commitment in key
groups
Leadership takes
a strategic view of
social and support
organization-wide
aligned teams
Leadership
alignement extends
to integrated
digital and socail
governance
POLICY
Codify leader
agreements and
decisions in
policy
Inadequate
policies result in
ad-hoc decision-
making and
controsl
Policies and
decision-making
consistent in
only parts of the
organization
Policies are formal
at the group level
with some shared
organization-wide
Social policies
are complete and
integrated with
related policies
acress the
organization
Social and digital
policies and
decision-making
complete and the
same
PROCESS
Make policy
actionable with
clear steps and
roles
Few, if any,
processes in
place to support
exectution of
social business
practices
Some emerging
processes exist, but
only at the group
level
Processes in place
at the group level,
and some common
processes in place
organization-wide
Processes are
consistent and
complete across
the organization
and integrated with
related processes
The organization
has a single set
of processes that
span all of digital,
including social
PRACTICE
Training,
playbooks and
tools in place to
execute
Practices are
disjoined, ad-hoc
and not measured
Practices are
evolving, and tools
that span social
plateforma are
sought to scale
governance
Practices formal
at the group-level;
metrics play a role in
but inconsistent
adoption across the
organization
Practices
consistent across
the organization,
with a focus on
advanced skills
development and
measurement
Practices in
common for both
digital and social
Altimeter’s Social Business Governance Maturity Map:
Map Your Organization’s Maturity Against the Four P’s of Social Business Governance
Download Altimeter’s Social Business Governance Report
http://pages.altimetergroup.com/social-business-governance-report.html
23. skills & program maturity
Source: Community Management Roundtable
24. who owns social media?
Source: Altimeter Group
Mostly ‘Marketing’ …
… But ‘Digital’ is Gaining
31. command center considerations
‣ Sizzle vs. Steak
‣ Big Promise That You’ll “Be There” (Will You Be?)
‣ Cost — Is It Worth It?
‣ Careful the Command Center Isn’t a One-Off — Ensure It’s
Part of a Larger Strategy
43. WHO? We have an interesting set up where we have a few different community managers.
One of our web development team members manages our Twitter account. Our Associate
Brand Manager manages our Facebook account. I as the ADMM manages all of the emerging
platforms and also oversees strategy for all of the networks.
WHERE? Two Ben & Jerry’s digital team members in the United States. Plus our digital
agency, Edelman. To help communicate and share information we have an internal social
network we use to share best practices and information.
WHEN? We sell Ben & Jerry’s from Japan to Australia to England to the United States, so
there is always a Ben & Jerry’s that is open, or a store where you can buy our product.
Because of this we do a lot of community management outside of our “normal” 9-5 hours. Our
community managers tend to check their networks multiple times a day to respond to
consumers.
WHAT DO YOU LOVE MOST & WHAT’S YOUR BIGGEST OBSTACLE Talking with our fans
is always the most fun. Because of our scale the biggest challenge is ensuring consistency
across all of our platforms and establishing best practices we can share with one another.
Mike Hayes, Digital Marketing Manager
44. WHO? Our team is constantly growing. Hooray! Currently, there are 7 of us reporting to the
Communications Team at large.
WHERE? Distributed, with the majority of us in New York City (our social center). Still working
on a good name for it!
WHEN? 24/7 — allowing a few hours for sleep. Just a few.
WHAT DO YOU LOVE MOST & WHAT’S YOUR BIGGEST OBSTACLE Communicating
directly with consumers, 24/7. The biggest obstacle would have to be applying the great
amount of information our team sees on a minute-by-minute basis to other departments,
where it can provide insight to influence their decision-making process.
Emily Schildt, Director of Consumer Engagement
45. WHO? I am the lead for social media, but our corporate, local-store marketer does a lot to
aggregate content and photos. I respond mostly to complaints/concerns/serious customer
interaction. He is responsible for the "fun" aspect of our social media in a lot of ways. All social
media nonsense reports to marketing.
WHERE? I work almost entirely out of the corporate office in Coralville, IA. Our local-store
marketer travels all over the midwest and works remotely when he is on the road.
WHEN? I listen outside of 9-5. Any content posting done after those hours is typically
scheduled posts. Most interactions happen within work hours, as my focus is more on work. I
typically only look for serious offenses or PR concerns online on "off-hours" that might need
responding.
WHAT DO YOU LOVE MOST & WHAT’S YOUR BIGGEST OBSTACLE I love the breaks
between "corporate responsibilities" in which I get to interact with customers online. The
biggest obstacle for me was leaving a position in the company in which I was solely devoted to
online practices and strategies and move to being consumed with all marketing
responsibilities.
Reid Travis, Director of Marketing Communications
46. WHO? Within our Marketing team we have the eMarketing team, of which I am a member of,
along with 8 other individuals. I single-handedly have responsibilities for managing our social
media presence.
WHERE? The entire Marketing team is in our HQ building, with the exception of our 4 showroom
managers who are in other areas of the country.
WHEN? I am actively looking for shareable content within the 7-5 work week, with the exception
of Pinterest. I usually dedicate an hour here and an hour there to pinning new content on the
weekends. I will immediately respond to comments or @ mentions, however. That I certainly
don't confine to the typical work week hours. There simply isn't enough time to do all of this
during the work week, especially if, like me, you are responsible for other Marketing initiatives
outside of social media.
WHAT DO YOU LOVE MOST & WHAT’S YOUR BIGGEST OBSTACLE Love most: sharing
great comments/success stories that our fans post with the relevant/appropriate member of
the HON team. Biggest obstacle: while social media has made tremendous strides in proving
itself as a relevant business practice, I still have to work extra hard to prove that my role is a
viable, ROI-driven Marketing form. "How does this increase sales?” is a common question that I
get that is still difficult to answer concretely.
Liz Schulte, eMarketing Specialist
49. spend too much time …
Photo via Flickr user Robert Course-Baker
50. social media terror level
SEVERE
In my bunker hiding from Facebook.
LOW
We got this covered. Why are you here?
GUARDED
We use the Facebook. A little bit.
ELEVATED
A lot of bad things happen with social media, right?
HIGH
Social media? We don’t want any.
63. answers to the 3 ts
‣ Time — Organize Efficiently; Outsource As Needed
‣ Talent — Training & Hiring for Communications
‣ Terror — Helping Leadership Understand the Shift
67. employee opportunities in social orgs
‣ Brand ambassadors — encourage a culture of engagement
‣ Internal collaboration via social tools like Slack, Chatter, Yammer
‣ Fostered through sound policy — more on that ahead
70. key take-aways
‣ WHO is dependent on the right people with the right skills
organized the right way
‣ WHERE and WHEN requires us to think outside of the box
‣ Your people can’t be your problem, they can be your biggest asset