This document discusses how to leverage SlideShare, a social media platform for sharing presentations, as a tool for thought leadership and branding. It provides statistics on SlideShare's popularity and outlines how major brands use it to share content. The document recommends uploading engaging presentations to SlideShare and promoting them on other channels to generate views and social shares. It also suggests ways to measure the impact of SlideShare content, such as follower counts, view numbers, and referrals to other websites.

1. nick westergaard | branddrivendigital.com | 2015
social spotlight
SlideShare
Leveraging Your Speaking and Thought
Leadership on the Social Web

2. “The YouTube of
Slide Decks”
Photo via Flickr user Chris Yarzab

3. SlideShare: Social Spotlight
‣ By the Numbers
‣ How Brands Engage
‣ Things to Remember

4. 1
SlideShare by
the Numbers

5. 60 millionunique visitors a month
Source: SlideShare

6. 51,853the number of decks tagged with ‘social media’ :)

7. $118.75 Mthe amount linkedin paid for slideshare in may ’12

8. 2
How Brands
Engage

9. Leverage Content
Photo via Flickr user p_a_h

10. Great Fit

11. Easy Way to Embed
Supporting Docs
Photo via Flickr user rillian

12. What Can You Share?
‣ Presentations — PowerPoint, Keynote, OpenOffice
‣ Documents — PDF, OpenOffice
‣ Videos
‣ Slidecasts — Basic Webinars
‣ Zipcasts — Meeting Solution

13. Homepage/Newsfeed

14. Profile Page

15. Brand Pages

16. Brand Pages

17. Brand Pages

18. Brand Pages

19. SEO Benefits

20. Blogger Tools
Photo via Flickr user Robert S. Donovan

21. Sales Tracking

22. Photo via Flickr user cdsessums
Easy Tool for Speakers

23. Recruiting – Culture

24. Recruiting – Culture

25. Recruiting – Job Postings
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26. 3
Things to Remember
About SlideShare

27. Need Engaging Content
Photo via Flickr user RVWithTito

28. Prominent SlidesShare Users
‣ The White House
‣ Pew Internet
‣ US Army & Navy
‣ UNICEF
‣ Dell
‣ Ogilvy
‣ Edelman
‣ Hewlett Packard
‣ IBM
‣ McGraw Hill

29. Measurement
‣ Total Number of Followers
‣ Total Number of Views
‣ Views for Targeted ‘SlideShares’
‣ Social Shares
‣ Referring Traffic to Website

30. SlideShare Reminders
‣ Upload presentations publicly or privately
‣ Download presentations on any topic
‣ Embed on blogs, website, intranets
‣ Slidecast — can sync mp3 audio with slides
‣ Embed YouTube videos in SlideShares
‣ SlideShare PRO — branded channels, analytics, ad free
pages (ads from LI network)

31. Whose Slides Do You Follow?

32. nick westergaard | branddrivendigital.com | 2015
BRAND DRIVEN digital
Questions?
blog: branddrivendigital.com
podcast: onbrandpodcast.com
twitter: @nickwestergaard