This document provides guidance on understanding your target audience and marketing effectively to them. It discusses: 1. Understanding who your target audience is beyond demographics by observing them, ideating how to serve them, and listing out their needs and motivations. 2. Learning buyer psychology like whether they are reactive, research-oriented, or intuitive purchasers and how to align messaging to their hierarchy of needs. 3. Using a framework of "Catch, Connect, Close, Continue" to optimize marketing at each stage of the customer journey from awareness to advocacy.

1. MASSIVEGROWTHMarketing
Serve your audience how
they want to be served

2. TheLow-Down
1. Understand who you are serving
2. Understand how they purchase
3. Create content based on where they are

3. Whotheheckami?
1. CEO of Rising Ranks.
2. Consultant for high-level businesses
looking to hit 7-figure months.
3. A believer that if we champion for the
success of others that our own success is
inevitable.

4. SOULMETHOD
S = Soul Spark
O = Observe
U = Ultimate Ideation
L = List Out

5. Understandingyourtarget
Beyond age, demographics and location!
Why is this important?
Seen & heard = understood = serving vs. selling
How you can serve at the highest level

6. Understandingyourtarget
It’s how you create incredibly powerful messaging!
WORLDTRUTH
LIFETRUTH
SOULTRUTH
COREMESSAGE

7. Understandingyourtarget
• Hang out with them IRL
• Have conversations with them
• Learn buyer psychology
• What are they researching?
• Answer the public
• Facebook groups
How can you better understand your dreamiest clients?

8. BUYERPSYCHOLOGy
Hierarchy of B2B Mentality
How your target makes a buying decision
Aligning to the 4C’s

9. HierarchyofBusinessMentality

10. HierarchyofBusinessMentality
Security
Needs
Status Needs
Stimulation
Needs

11. Example oFhierarchymessaging
Share your message with the people who
need you the most.
Get to the top of your industry by getting to
the top of Google
Get seen by the people who need you the
most
SEO brings clients to you on autopilot
Drive FREE traffic to your
website

12. BUYERPSYCHOLOGYPROFILES
3 Buyer Types:
REACTIVE RESEARCHER INTUITIVE
87% 10% 3%
responds to deadlines responds to data responds to metaphysics
quick sale slower sale slower sale

13. Marketingintheeffective4
The 4 C’s:
Catch
Connect
Close
Continue

14. Marketingintheeffective4
CATCH
GET FOUND & NOTICED
KEY TO SUCCESS: disrupting and standing out!
OPTIMIZE WHEN: when you want to reach more people

15. Marketingintheeffective4
CONNECT
CONNECT WITH YOUR AUDIENCE
KEY TO SUCCESS: openly share!
OPTIMIZE WHEN: you have an audience with low interaction

16. Marketingintheeffective4
close
MAKE THE SALE/CONVERSION
KEY TO SUCCESS: Clarity around how and why people should work
with you
OPTIMIZE WHEN: You have high interaction but not many sales

17. Marketingintheeffective4
continue
CREATE BRAND ADVOCATES
KEY TO SUCCESS: Give them a rock-star experience!
OPTIMIZE WHEN: Want more referrals or repeat customers

18. Marketingintheeffective4
The 4 C’s:
CATCH CONNECT CLOSE CONTINUE
Awareness Like, Know, Trust Convert Brand Advocates
Cold audience Warm Hot Red Hot
Lead w/ pain
points
Lead w/ method &
authority, proof
Lead w/ solution,
objections, vision
Lead by product
information

19. Puttingitalltogether
CATCH CONNECT
CLOSE CONTINUE
BRAND
MESSAGING

20. QUESTIONS?
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Come connect with us at our free Facebook group for complete insider
support on your 7-figure journey!
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